Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Moving From Leads to Buying Groups_Resource_Icon
Research/Analysis

Sales and Marketing Alignment

Transform Your Demand Process with Demand Unit Waterfall™
priority engine user group roundtable
Blog Post

Intent Data

3 Strategies for Improving Sales Adoption, Leveraging Data and Streamlining Management with TechTarget Priority Engine
successful priority engine usage
Blog Post

Intent Data

Using Purchase Intent to Drive Success: Key Tips from Priority Engine Users on Getting Started, Executing and Measuring Results
TTGT_Event Marketing with Intent Data_Resource_Icon
White Paper/E-Book

Demand Generation

Using Intent Data to Improve Event Marketing
Marketo Nation
Blog Post

Demand Generation

Why I Go to Marketo Nation Every Year
TTGT_Andrew Davis Video Series_Resource_Icon_v3
Video

Content

Questions with Content Marketing Expert Andrew Davis
group of people in the lobby business center
Article

Intent Data

Hey CMOs, ROI Is People!
Insider-Insights-Resource_Icon
White Paper/E-Book

Sales and Marketing Alignment

How Inside Sales Wins with “Insider Insights”
light evolution
Article

Sales and Marketing Alignment

Evolution Revolution: 4 Ways Marketing Can Help Turbocharge Growing Sales Development Teams
breaking smart phone
Article

Intent Data

Behavioral Data: A Stake Through the Heart of Cold Calling
TTGT_Three-Steps-to-Personalized-Selling_Resource_Icon-384×320
White Paper/E-Book

Sales and Marketing Alignment

3 Steps to Personalized Selling
alessio-lin-236486-unsplash
Blog Post

Intent Data

5 Reasons Why B2B Marketing and Sales Teams Will Progress Faster with Intent Data in 2019
inside sales
Blog Post

Intent Data

Personalized Pitches: Improving Inside Sales Outcomes with Better Data at a Click
GDPR
Blog Post

Intent Data

GDPR is a “Creative Opportunity” – But Only for B2B Marketers Who Can Position Themselves to Capitalize
intent data
Blog Post

Intent Data

“Intent Data Isn’t Just for Marketing” and Other Themes from TechTarget’s Boston Priority Engine User Group
product management
Blog Post

Intent Data

The Impact of Real Buyer Insights on Product Management and Marketing Decisions
ABM team
Article

ABM

There Is No ‘I’ in Successful ABM
TTGT_Corporate_TechTarget-Marchitecture-Gear-Video_Resource-Icon
Video

Intent Data

Accelerate Your ROI with TechTarget and Real Purchase Intent Insight
sales intent data
Blog Post

Intent Data

Flip Your ISRs’ Approach and Improve Appointment Rates by Up to 19X
actionable data
Blog Post

Intent Data

Actionable Data = Power – 5 Key Findings from TechTarget’s Boston Priority Engine User Group
sales qualification
Blog Post

Sales Enablement

4 Keys to Better Sales Qualification – Insights from TechTarget Priority Engine London User Group
insights and inroads
Article

Demand Generation

Better Insights Provide Real Inroads for Breakthrough ROI
ABM yoga
Article

ABM

A Little Yoga Makes for A Lot Better ABM
Quality data
Blog Post

Intent Data

4 Ways Data is Enhancing Marketing’s Relationship with Sales in EMEA
SAS digital demand
Blog Post

Demand Generation

How 5 Clear Principles for Digital Demand Marketing Success Help the SAS Marketing Team Win in APAC
istock-498284945-xxl-2
White Paper/E-Book

Demand Generation

Demand Generation in the Age of Intent
b2b purchase intent insight
Blog Post

Intent Data

3 Questions to Ask B2B Intent Data Providers
Distil-resources
Blog Post

Demand Generation

Tech Marketer Talks: Distil Networks Leverages Integrated TargetROI™ for Full-Funnel Marketing
common sense marketing
Blog Post

Sales and Marketing Alignment

Using Purchase Intent Insight to Enable Common Sense Marketing (CSM)
leaky demand generation funnel
Blog Post

Demand Generation

Is Your Demand Generation Funnel Limiting Your Sales Potential?
common sense marketing
Blog Post

Sales and Marketing Alignment

CSM: The Most Powerful Tool in Your Marketing Toolkit?
purchase intent insight
Blog Post

Demand Generation

The Real Deal: Proof of the Power of Purchase Intent Insight
tech marketer talks silver peak
Blog Post

Advertising

Tech Marketer Talks: Silver Peak Drives Demand and Brand Awareness through Global Integrated Marketing
[24]7.ai_case-study-icon_black
Blog Post

Sales and Marketing Alignment

Tech Marketer Talks: [24]7.ai Harnesses Priority Engine Intent Data to Grow its Database and Deepen Engagement
LogRhythm_200x200
Blog Post

Demand Generation

Tech Marketer Talks: Driving Digital Growth and Actionable Marketing Opportunities across Asia-Pacific – LogRhythm
qualified sales opportunities thank marketing and sales
Blog Post

Demand Generation

A Sales Tool your Channel and Resellers Will Thank You for
multi-channel selling
Blog Post

Content

How to Become an Effective Multi-Channel Seller [Infographic]
tech marketer talks iron.io
Blog Post

Demand Generation

Tech Marketer Talks: Supercharging Lead Nurturing and Sales Engagement with Priority Engine – Iron.io
modern digital marketer featured image
Blog Post

Content

4 Challenges of the Modern Digital Marketer [Infographic]
outsourced telemarketing
Blog Post

Demand Generation

Where Does Outsourced Telemarketing Fit into Your B2B Tech Marketing and Sales Mix?
modern marketers
Blog Post

Content

Tales from Modern Marketers
new year's marketing resolutions
Blog Post

Content

2016 Resolutions for B2B Marketers
dimension data
Blog Post

Advertising

Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data
boston roi summit overview
Blog Post

Content

Effectively Engage Today’s IT Buyer – Takeaways from TechTarget’s Boston ROI Summit
NetApp-resources
Case Study

Integrated Marketing

TechTarget’s Priority Engine Helps NetApp (formerly SolidFire) Bridge the Gap Between Marketing and Sales
2015 Worldwide ROI Summit Boston
Blog Post

Advertising

11 Reasons You Can’t Miss the 2015 TechTarget Worldwide ROI Summit Boston
tech marketer talks solidfire
Blog Post

Demand Generation

Tech Marketer Talks: Bridging the Gap Between Sales and Marketing with Priority Engine – SolidFire
content marketing effectiveness
Blog Post

Content

The Missing Piece in Content Marketing
Tech Marketer Talks Cisco
Blog Post

Content

Tech Marketer Talks: Driving More Revenue with Full-Funnel Marketing – Cisco
fighting for the shortlist
Blog Post

Content

Fighting for the Shortlist: 3 Reasons you Need a Publisher in your Corner
Contact Sales
Contact Sales
Conversion Pixel