Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Mountain-SearchITChannel-Top-Projects-2021-Resource-Card
Blog Post

Partner Marketing

Nominate Your and Your Partners’ Best Work – SearchITChannel’s Top Projects Awards
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Webinars/Events

Intent Data

B2B Intent Data that Works in Real Life
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Webinars/Events

Demand Generation

Leads vs. Buying Teams? Optimizing for More Quality Opportunities Going Forward
MarTechOrg_Using-personalization-to-create-marketing-moments
Knowledge Sharing

Integrated Marketing

MarTech: Using Personalization to Create Marketing Moments
SalesTechSeries_Creative-Ways-to-Drive-Better-B2B-Sales!
Knowledge Sharing

Sales

SalesTech Series: Creative Ways to Drive Better B2B Sales
MarketingInteractions_Stop-Asking-B2B-Buyers-to-Take-Leaps-of-Faith-with-Content
Knowledge Sharing

Content Creation

Marketing Interactions: Stop Asking B2B Buyers to Take Leaps of Faith with Content
Brand_Advertising_Boosting_Brand_Awareness
Infographic

Advertising

Brand Advertising: Boosting Brand Awareness through Digital Advertising Techniques
MarketingCharts_Marketers-Are-Still-Reliant-on-3rd-Party-Cookies
Knowledge Sharing

Advertising

Marketing Charts: Marketers Are Still Reliant on Third-Party Cookies
MarketingWeek_The-rise-of-personalisation-and-the-individualised-buyer-journey
Knowledge Sharing

Content Creation

Marketing Week: The Rise of Personalization and the Individualized Buyer Journey
SearchBusinessAnalytics_Future-of-analytics-will-close-gap-between-data-decisions
Knowledge Sharing

Market Intelligence

Future of Analytics Will Close Gap Between Data, Decisions
PMV blog image
Blog Post

Partner Marketing

Expert Insights: 3 Essential Elements of Partner Go-to-Market Success
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Blog Post

Sales

Set Up to Fail? How We’re Holding SDRs and Our Prospecting Back
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White Paper/E-Book

ABM

Integrating ABM with Intent Data
HingeMarketing_Why-A-B2B-Account-Based-Marketing-Strategy-Must-Be-A-Priority
Knowledge Sharing

ABM

Hinge Marketing: Why A B2B ABM Strategy Must Be A Priority
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Webinars/Events

Demand Generation

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine
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Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 7: Measuring Alliance ROI
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Webinars/Events

Advertising

Third-Party Cookies Will Be Gone Before You Know It. Are You Ready?
Marketing Insider Group_Why Your Marketing Needs to be Data-Driven
Knowledge Sharing

Integrated Marketing

Marketing Insider Group: Why Your Marketing Needs to be Data-Driven
Vaimo_Reimagining the B2B Buying Experience
Knowledge Sharing

Sales

Vaimo: Reimagining the B2B Buying Experience
WhatIs_The death of third-party cookies- What marketers need to know
Knowledge Sharing

Advertising

The Death of Third-Party Cookies: What Marketers Need To Know
VendorNeutral_5 Tips for Successful Cold Calling Today
Knowledge Sharing

Sales

Vendor Neutral: 5 Tips for Successful Cold Calling Today
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Webinars/Events

Demand Generation

Theory, Functionalism & the Secrets Behind 100,000 Demand Generation Campaigns
SearchBusinessAnalytics_6 essential big data best practices for businesses
Knowledge Sharing

Market Intelligence

6 Essential Big Data Best Practices for Businesses
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Webinars/Events

Demand Generation

Beware of ROI Killers: Boost Lead Generation With Intelligent Automation
Salesforce_How Personalized Data Helps CMOs Drive Marketing Performance
Knowledge Sharing

Sales and Marketing Alignment

Salesforce: How Personalized Data Helps CMOs Drive Marketing Performance
Growth_in_a_Shapeshifting_Cybersecurity_Market_Res
Presentation

Market Intelligence

Adapting to and Thriving in a Shapeshifting Cybersecurity Market
2022-IT-Priorities_Webinar-Resource-icon_v1
Webinars/Events

Market Intelligence

2022 IT Priorities Preview: New Trends in Technology Infrastructure Spending
Skipio_How B2B sales teams nurture prospects to minimize ghosting
Knowledge Sharing

Sales and Marketing Alignment

Skipio: How B2B Sales Teams Nurture Prospects To Minimize Ghosting
SearchCustomerExperience_7 benefits of a personalized marketing content strategy
Knowledge Sharing

Sales and Marketing Alignment

7 Benefits of a Personalized Marketing Content Strategy
MarTech Series_Does-Your-Content-Marketing-Strategy-Need-to-be-More-Data-Driven_
Knowledge Sharing

Sales and Marketing Alignment

MarTech Series: Does Your Content Marketing Strategy Need to be More Data-Driven?
The Drum_The-customer-experience-bar-has-risen-so-too-must-your-digital-experience
Knowledge Sharing

Sales and Marketing Alignment

The Drum: The Customer Experience Bar Has Risen, So Too Must Your Digital Experience
Forrester_Your-Buyer-Is-A-Group-Not-A-Person.-What-Are-You-Doing-About-It.png
Knowledge Sharing

Sales and Marketing Alignment

Forrester: Your Buyer Is A Group, Not A Person. What Are You Doing About It?
MarTech Series_Why-do-you-Need-Better-Buyer-Intent-Data-to-Drive-your-Marketing-Strategies
Knowledge Sharing

Intent Data

MarTech Series: Why Do You Need Better Buyer Intent Data To Drive Your Marketing Strategies?
4-Ways-to-Help-Your-SDRs-Using-Intent-Data-Infographic-Resource
Infographic

Sales

4 Ways to Help Your SDRs Using Intent Data
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Knowledge Sharing

Intent Data

Forrester: What You Can’t See Will Hurt You: Leveraging Digital Insights To Drive Sales
Force-Management_How-to-Get-Higher-in-Your-Prospects-Organization.jpg
Knowledge Sharing

Sales

Force Management: How to Get Higher in Your Prospect’s Organization
partner ,marketing program
Blog Post

Partner Marketing

6 Practical Partner Marketing Tips from the Enterprise Strategy Group
B2B-Marketers-Must-Take-Personalization-Further-Than-Their-B2C-Peer-Resource
Knowledge Sharing

Sales and Marketing Alignment

Ad Exchanger: B2B Marketers Must Take Personalization Further Than Their B2C Peers
buyer expectations
Blog Post

Sales

Want to Close More Deals? Don’t Just Deliver What Buyers Need, Deliver What They Expect – Here’s How.
Business2Community_How-to-Use-Intent-Data-to-Fuel-Your-Content-Strategy.jpg
Knowledge Sharing

Intent Data

Business 2 Community: How to Use Intent Data to Fuel Your Content Strategy
Story Arc
Blog Post

Content Creation

The Story Arc: A Marketer’s Roadmap to Greater Impact
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Knowledge Sharing

Sales

Meldium: 5 Expert B2B Cold Calling Tips to Help You Set More Appointments
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Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 6: Three Essential Elements of Partner GTM Success
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Knowledge Sharing

Intent Data

Gartner: How to Benchmark Success for Third-Party Intent Data
partner marketing impact
Blog Post

Partner Marketing

3 Ways to Build Partner Marketing Impact
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Blog Post

Intent Data

How Red Hat Closed $7M of Marketing Influenced Pipeline using Priority Engine
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Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 5: Habits and Toolkits of Future-Ready Marketers
Forrester_Three-Seismic-Shifts-1.jpg
Knowledge Sharing

Intent Data

Forrester: Three Seismic Shifts In Buying Behavior From Forrester’s 2021 B2B Buying Study
SalesTech-Series_Is-a-Cookie-less-Future-Good-for-B2B-Sales-1.jpg
Knowledge Sharing

Advertising

SalesTech Series: Is a Cookie-less Future Good for B2B Sales?
Tenbound_Webinar-Resource-icon_v1
Webinars/Events

Sales

The Frightening Realities of Your SDR Program … and What to Do About Them
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Webinars/Events

Market Intelligence

Customer-centric Growth in a Shapeshifting Cybersecurity Market
GettyImages-1283656749
Blog Post

Intent Data

Get the Most Out of Purchase Intent Data from the Start
Talkdesk-Case-Study_Resource-icon_v1
Case Study

Intent Data

Aligning the Power Duo: Boosting Sales and Marketing Success with Priority Engine
content_everlasting
Blog Post

Content Creation

Content Everlasting: Making the Most of Your Best Content
PMV-ESG_Webinar-Resource-icon_v1
Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 4: A Roadmap for Growing Partner Commitment & Pipeline
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Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 3: The Digital Marketing Programs That Drive Impact
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Research/Analysis

Demand Generation

Buying Group Service-Level Agreements 101
Buyer-Insight-Series_Webinar-Resource-icon_v3
Webinars/Events

Intent Data

Delivering On The Promise Of Intent: Applying Real Insights To Accelerate Marketing & Sales Results
partner marketing ecosystem
Blog Post

Partner Marketing

Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem
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Webinars/Events

Market Intelligence

Market Insights: 2021 DevOps Pulse Survey Results
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