Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

TTGT_First-to-the-Future-What-Lifecycle-Revenue-Marketing-Means-for-Demand-RESOURCE.jpg
White Paper/E-Book

Demand Generation

First to the Future: What Lifecycle Revenue Marketing Means for Demand and Account-Based Marketers
BetterToolkit-RESOURCE.jpg
White Paper/E-Book

Intent Data

A Better Toolkit for Finding and Converting More Real Leads
Lead gen content mix
Blog Post

Content Creation

Selecting the Right Lead Gen Content Mix Across the Buying Cycle
Content for lead gen
Blog Post

Content Creation

The Importance of Selecting High-Quality Content for Lead Gen Campaigns
Guiding-the-IT-Buying-Journey–Strategies-for-Partner-Marketing
Webinars/Events

Partner Marketing

Guiding the IT Buying Journey: Strategies for Partner Marketing
Developing-and-Activating-Your-Content-Strategy-With-and-Through-Partners
Webinars/Events

Partner Marketing

Developing and Activating Your Content Strategy With and Through Partners
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White Paper/E-Book

Intent Data

Sparking ABM with the Right Data and Insights
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Infographic

Intent Data

Using Data to Get B2B Sellers Back on Track
TTGT_Partner_Marketing_Services_Brief_Resource
Product Sheet

Partner Marketing

Drive Growth and Maximize ROI as You Go to Market With, Through, and To Partners
Email CTAs
Blog Post

Content Creation

Sealing the Deal with Compelling CTAs: Good (and Bad!) Examples 
Email subject lines
Blog Post

Content Creation

Formulating Eye-Catching Subject Lines
ESG_What-is-Great-Content_Resource-Tile
Webinars/Events

Content Creation

What is Great Content for Buyers and Why’s it So Hard?
Scaling-Growth-Limited-Marketing-Resources_Resource-Tile_v1
Webinars/Events

Content Creation

Scaling Growth with Limited Marketing Resources
Essential-Metrics-for-Successful-ABM-Res
Webinars/Events

ABM

Essential Metrics For Successful ABM
Mapping-B2B-Content-Each-Stage-of-Sales-Funnel-Resource-Tile (1)
Webinars/Events

Demand Generation

Mapping B2B Content to Each Stage of the New Sales Funnel
Much-More-Than-Webinar-Platform-Resource-Tile_v1
Video

Content Creation

BrightTALK: Much More Than a Webinar Platform 
Generative-AI-Opportunities-and-Implications-for-Partner-Marketing-Res
Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 15: Generative AI: Opportunities and Implications for Partner Marketing
Webinar_Brand-RESOURCE
White Paper/E-Book

Content Creation

Build a Better Webinar: Developing Your Brand
72X-ROI-How-Radware-Works-Webinar-Magic-to-Generate_More_Demand_Res
Webinars/Events

Content Creation

72X ROI: How Radware Works Webinar Magic to Generate More Demand
Forrester-London-2023-rsc-img
Event

EMEA

Come See Us at Forrester’s B2B Summit EMEA
17x-the-Competition-Resource-Tile
Webinars/Events

Content Creation

17x the Competition: Utimaco’s Guide to Exponential Webinar Growth
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Infographic

Demand Generation

3 Data-Driven Tips to Get Buyers to Love Your Emails
ESG-Overview-Video-2023-Resource-Tile_v2
Video

Content Creation

Innovate and Compete More Effectively with Enterprise Strategy Group
Scale_Venture_Partners_Res
Webinars/Events

Market Intelligence

Tech Investors and Operators: Scale Venture Partners
Research-Report_Beyond-the-GenAI-Hype—Real-World-Investments-RESOURCE.jpg
Research/Analysis

Market Intelligence

Beyond the GenAI Hype: Real-World Investments, Use Cases and Concerns
Integrating-Workflows-Resource-Icons-384×320
Product Sheet

Intent Data

Fueling Your Data Workflows with TechTarget’s Audience and Intent
TTGT_The_Future_Of_B2B_Content​-Resource.jpg
Research/Analysis

Content Creation

The Future Of B2B Content​
NettingDeeper_Resource
White Paper/E-Book

ABM

Netting Deeper ABM Engagement with Webinars
TTGT_Three-Data-Driven-Ways-Inbox_Resource-Tile.jpg
Infographic

Intent Data

3 Data-Driven Ways to Break into Your Buyer’s Email Inbox
ESG-A-Better-Way-to-Bring-Buying-Teams-Together-Res
White Paper/E-Book

ABM

A Better Way to Bring Buying Teams Together: How to Use High-Value Offers
Channel marketing
Blog Post

Channel

3 Areas of Improvement to Drive Channel Marketing Success
TTGT_Reaching-Beyond-Lead-Revenue-Resource
Research/Analysis

Demand Generation

Reaching Beyond the Lead: Revenue Development Teams Must Make the Shift to Buying Groups
Sales-and-marketing-can-thrive_Resource-Tile
Video

Intent Data

How Sales and Marketing Can Thrive on Real Purchase Intent
B2BSMX-2023_Resource-Tile
Event

Intent Data

Come see us at B2BSMX
convert.jpg
Research/Analysis

ABM

Measuring the Impact of Account-Based Marketing
Priority-Engine-BrightTALK-Collateral_Resource-Tile
Product Sheet

Intent Data

TechTarget + BrightTALK: Access the Largest Source of Qualified B2B Buyers
Priority-Engine-HQLs-Collateral_Resource-Tile
Product Sheet

Intent Data

Priority Engine™ + High-Quality Leads
PE-Overview-Video-2023_Resource-Tile_v1
Video

Intent Data

Priority Engine: Unlock Your Most Relevant Audience for More Revenue
TTGT_PE for Sales overview_Res
Product Sheet

Intent Data

Priority Engine: Find the Accounts That Matter and the Contacts That Convert
Accelerate ABM with Priority Engine PE July 2023
Video

ABM

Accelerate ABM with Priority Engine™
TTGT_Engines-of-Alignment-Replay-RESOURCE
Webinars/Events

Market Intelligence

Engines of Alignment: People, Processes, Data and Measurement
TTGT_HGInsights-Targets-to-Triumphs-RESOURCE
Webinars/Events

ABM

From Targets to Triumph: Key Strategies for Activating Your ABM Campaign
Blog Post

Demand Generation

3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”
EU_TTGT_Changing_IT_Budgets_and_Spending_in_Europe-RESOURCE
Infographic

EMEA

Changing IT Budgets and Spending in Europe
TTGT_PE-Lead-Gen-Collateral-Resource
Product Sheet

Demand Generation

Priority Engine™ + Lead Generation
TTGT_PE for Sales overview_Res
Product Sheet

Intent Data

Priority Engine is the Fastest Path to the Deal
TTGT_Navigating_IT_Budgets_Amid_Market_Uncertainty-RESOURCE
Infographic

Market Intelligence

Navigating IT Budgets Amid Market Uncertainty
Build_a_Better_Webinar-Creating_a_Promotion_Plan-RESOURCE
White Paper/E-Book

Content Creation

Build a Better Webinar: Creating a Promotion Plan
5-Tips-5-Minutes_Resource-Tile_v1
Video

APAC

5 Tips in 5 Minutes: Improving B2B Tech Marketing and Sales Strategies in APAC
TTGT_Accelerate_Sales_With PriorityEngine_Overview_Resource-Icon
Product Sheet

Intent Data

Turn Your Website Visitors Into Opportunities with Inbound Converter
SQL-Resource-Icons-384×320
Product Sheet

Intent Data

Priority Engine + Confirmed Projects: Direct Access to In-Market Accounts
Analyst-Insights-for-GTM-Action_Res
Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Leveraging Market Trend Data to Out-Market Your Competition
Beyond-SEM-A-More-Direct-Path-to-Buyers_resource icon
Video

Intent Data

Beyond SEM: A More Direct Path to Buyers
Webinar-Series-for-ABM-An-8-Step-Planning-Framework-RESOURCE
White Paper/E-Book

Content Creation

Webinar Series for ABM: An 8-Step Planning Framework
Last-Mile-Personalization_Res
White Paper/E-Book

Sales

Last-Mile Personalization: Using Intent Insights for SDR Outreach
RevOps-Two-Pager-Resource-Icons-384×320 (1)
Product Sheet

Intent Data

Supercharge and Streamline Revenue Operations with Priority Engine Data
Magna5_Resources-Tile_v2
Case Study

Intent Data

How Magna5 Accelerates Sales with TechTarget’s Confirmed Projects to Increase Deal Size by 20%
AligningtoEuropeanITPriorities_Resource
White Paper/E-Book

Market Intelligence

Aligning to European IT Priorities to Drive Buyer Engagement
Context and Quality
Blog Post

Intent Data

Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost
Cracking-the-Buyers-Res
White Paper/E-Book

Intent Data

Cracking the Buyer’s Journey with Intent Data
Conversion Pixel