O - Definitions

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  • O

    omnichannel

    Omnichannel -- also spelled omni-channel -- is an approach to sales, marketing and customer support that seeks to provide customers with a seamless and unified brand experience, regardless of which channel they use.

  • Oracle Customer Experience Cloud (Oracle CX Cloud)

    Oracle Customer Experience Cloud (Oracle CX Cloud) is a suite of cloud-based tools for customer relationship management (CRM), sales, marketing, customer service, e-commerce and other tools, such as configure, price, quote (CPQ) tools.

  • outbound marketing

    Outbound marketing is a traditional form of marketing in which an organization initiates contact with potential customers, or leads.

  • What is an outbound call?

    An outbound call is one initiated by a contact center agent to prospective customers and focuses on sales, lead generation, telemarketing and fundraising.