The Number One Mistake Marketers Will Make in 2015

marketing mistake

Have you seen the feature on LinkedIn lately that suggests you “re-connect” with people? Lately it’s been telling me to “re-connect” with my boss. For me, this painted a clear […]

3 Scary Technology Marketing Mistakes to Avoid This Halloween

halloween scary skull

In an attempt to make sure your marketing strategies remain safe on the spookiest of all holidays, we have come up with a short list of 3 of the scariest mistakes to […]

International Marketing: What Technology Marketers Can Learn from the NFL

While the NFL is under the microscope for numerous items that they wish they could hide from, there is one recent action they took that should be served as a […]

7 Steps to Digital Marketing Success

As digital marketing has unfolded it has been full of promises to simplify our lives, but the reality is that digital marketing has complicated them more than ever. As a result, […]

The ROI Summit Takes a Tour Through Europe

After making a stop in Austin, flying across the Pacific to Tokyo, then visiting The Bay Area, the 2014 ROI Summit is now ready to take on Europe with events in […]

Top 7 Things Technology Marketers Should Know About IT in 2014

technology buying research

Every year, we survey TechTarget’s audience to see what their priorities are going to be for the coming year. At the end of 2013, we heard from over 5,000 IT […]

TechTarget Worldwide ROI Summit Comes to Japan

Japan summit

55 marketers. 21 companies. And yet another successful international edition of a TechTarget ROI Summit – this time in the Land of the Rising Sun. Recently, I had the pleasure […]

A global marketer’s guide to international IT buying trends [video]

tech trends for global marketers

If you are global marketer who likes to be out in front of technology trends in all the markets you care about most, you may be asking yourself some of […]

Does your marketing speak the language of IT pros worldwide?

content translation and localization

Many resource constrained B2B marketers in North America grapple with the question of what’s the best strategy for translation and localization of their inventory of (English) content for international consumption. […]

3 things technology marketers should be thankful for

Tomorrow is Thanksgiving here in the US. Before we get to a day full of stuffing our faces with Turkey, watching football, making awkward small talk with that weird uncle […]

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