In today’s hyper-competitive business landscape, traditional channel partnerships are no longer sufficient for sustainable growth. This comprehensive e-book explores the dramatic evolution of partner ecosystems—now 10 times more complex than traditional reseller models—and reveals how the modern buyer’s journey involves an average of seven trusted partners across 28 critical touchpoints.
Drawing on research from McKinsey and Canalys, “Evolve or Dissolve” presents the three core elements essential for unlocking ecosystem-driven growth:
- navigating increased ecosystem complexity
- strategically acquiring and activating the right partners
- leveraging key moments in partner marketing
The e-book introduces connects the customer journey to 28 value-based moments that act as the glue for incentivizing partners, from tech advisory through ongoing management services. For partner and channel leaders facing unprecedented challenges, this guide provides actionable insights to transform your partnership strategy from transactional relationships to a strategic growth engine. Discover how to build a balanced ecosystem that delivers value throughout the entire customer journey, turning your technology into a services multiplier that drives sustainable revenue and competitive advantage in an increasingly complex marketplace.
