brand consideration

Just How “Native” Is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms

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branded content marketing

According to the Association of National Advertisers (ANA), 96% of marketers say it is important for ads to be contextually relevant to the surrounding editorial content. Native advertising fully embraces this by integrating […]

Why Native Advertising Should be an Important Part of Your Marketing Strategy

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native advertising strategy

Sharethrough defines Native Advertising as: “an ad experience that follows the natural form and function of the user experience in which it is placed”. Native Advertising has grown steadily in […]

How Do You Create Brand Visibility if Your Site Doesn’t Rank Well in Google?

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Brand search strategy visibility

In an earlier post, we talked about using TechTarget’s search power to jump the organic search turnstile instead of pounding away at the same steep and expensive marketing goals year after […]

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