Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

GenAI 101
Blog Post

Content

GenAI 101: Three Tips for Getting Started with AI Content Creation Tools
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White Paper/E-Book

Sales

2024 Technology Spending Intentions Study Highlights
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White Paper/E-Book

Content

A Guide to Writing Great B2B Email Copy
Media Consumption Survey
Blog Post

Content

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   
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Webinars/Events

Demand Generation

Creating a Memorable Marketing Message That Lasts
expert tips for how to overcome intent data challenges to realize the true ROI on intent data.
Blog Post

Intent Data

Charting a Course to ROI: Navigating Intent Data Challenges Effectively
Quartet performing on stage in theater
Blog Post

Content

Five Reasons Your Content is Underperforming and How to Get Back on Track
email copy
Blog Post

Content

Crafting Engaging Email Copy: Do’s and Don’ts
TechTarget-2024-Media-Consumption-Survey-Highlights-Resource.jpg
Research/Analysis

Demand Generation

2024 Media Consumption Survey Highlights
TTGT_First-to-the-Future-What-Lifecycle-Revenue-Marketing-Means-for-Demand-RESOURCE.jpg
White Paper/E-Book

Demand Generation

First to the Future: What Lifecycle Revenue Marketing Means for Demand and Account-Based Marketers
TTGT_The_Future_Of_B2B_Content​-Resource.jpg
Research/Analysis

Content

The Future Of B2B Content​
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Video

APAC

5 Tips in 5 Minutes: Improving B2B Tech Marketing and Sales Strategies in APAC
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Webinars/Events

Intent Data

Real Impact from Intent Data in 2023
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White Paper/E-Book

Marketing

Two Key Areas for Maximizing Marketing Impact Across the GTM
Rules-of-Engagement-4-Resource_v1
Video

APAC

Lead Engagement Best Practices to Maximize Conversion
Rules-of-Engagement-6-Resource-Tile-1
Webinar

APAC

Rules of Engagement: Leveraging Intent to Drive to a Quicker Close
Marketing-Fails-and-Fixes-Unpacking-Account-Based-Marketing-Resource-Play
Webinar

ABM

Marketing Fails and Fixes: Unpacking Account-Based Marketing
2023 priorities
Blog Post

Marketing

On the B2B Horizon: 2023 Priorities
PMV-Driving-Success-Res
Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level
Marketing-Fails-and-Fixes-Avoiding-Common-Webinar-Pitfalls-Resource.jpeg
Webinar

Marketing

Marketing Fails and Fixes: Avoiding Common Webinar Pitfalls
NASA_Webb_Telescope_Image
Blog Post

Intent Data

Anonymous Still Means Anonymous – Sales Needs More
Rules-of-Engagement-4-Resource-Play
Webinar

Demand Generation

Rules of Engagement: APAC Lead Engagement: Best Practices to Maximize Conversion Webinar
Like-Tetris-for-B2B-Resource-Tile
Video

Demand Generation

Like Tetris™ for B2B: How to Win in the Building Demand Game
Martech salestech intersect
Blog Post

Sales and Marketing Alignment

MarTech & SalesTech: Opportunities at the Intersections
PMV-Partner-Intersection-Button-Res
Webinar

Sales and Marketing Alignment

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success
SPARK-Matix-LP_Featured_Image
Research/Analysis

ABM

SPARK Matrix™ for Account-Based Marketing Platforms, 2023
Intent data for sales
Blog Post

Intent Data

Making Sense of Intent Data for Sales and Marketing Pros
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White Paper/E-Book

Intent Data

A Short, Complete Guide to Intent Data for Sales and Marketing
Martech-Salestech-Intersect-Summit_Resource-Tile
Webinar

Intent Data

Empowering Sales Through Intent Data
Rules-of-Engagement-Res-Button
Video

Intent Data

Maximizing Content Creation to Drive Prospect Engagement
Embracing-Customer-Uniqueness-Resource-Tile_v1
Webinar

ABM

Embracing Your Customer’s Uniqueness to Win in ABM and ABX
Demise-of-Dead-End-Demand-Resource-Tile_v1
Webinar

Demand Generation

The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
DGR-Webinar-Resource-Play
Webinar

Demand Generation

Leveraging Real Intent Data and an Always-On Strategy to Convert More In-Market Accounts
Rules-of-Engagement-2-Resource-Play
Webinar

Marketing

Rules of Engagement: Think Beyond Campaigns and Build an Always-On Strategy
BTLK-DrivingDemand-2022-Resource
Webinar

Marketing

Maximizing Marketing Impact: Great Content Combined with Great Distribution
BTLK-DrivingDemand-2022-Resource
Webinar

Marketing

Like Tetris™ for B2B, How to Win in the Building Demand Game
Building-Basic-Email-Nurture-Skills-Ebook-Resource
White Paper/E-Book

Demand Generation

Building Basic Email Nurturing Skills
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Webinar

Sales and Marketing Alignment

Maximizing GTM Performance End-to-End
GettyImages-867556750 Womens Day (2)
Blog Post

Marketing

Celebrating All of TechTarget’s Trailblazing Women―Accelerating Innovation and Success in B2B Tech
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