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Here’s Why
Why TechTarget

Why TechTarget

Audiences

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Engines of Business Outcomes

Supporting Your GTM

The TechTarget Brands

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Audiences

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Engines of Business Outcomes

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Supporting Your GTM

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The TechTarget Brands

With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
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Product Teams

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Products

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Strategy

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Intent Data

Prospect-Level Intent Data Exports

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The industry’s most precise and powerful intent data
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Account-Level Intent Data

The industry’s most precise and powerful intent data
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Content

Custom Content

Sponsorable Content

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Impactful materials grounded in analyst expertise and research-based insights
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Expert-crafted content, ready and waiting for you
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Create Unique Content that Excites & Engages More B2B Buyers
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Content fueled by expertise. Strategies built for results.
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Awareness

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Targeted branding solutions proven to increase consideration
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Custom & Native Websites

Bridge the gap between brand and demand to expand access to new prospects.
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Demand

Content Syndication

Webinar Audience & Channel

Modern BANT Leads

Always-On Buying Groups

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Intent-driven leads that build pipeline
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Webinar Audience & Channel

For more pipeline and continuous audience engagement, combine new and existing material into powerful virtual programming.
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Modern BANT Leads

Expert-crafted content ready & waiting for you
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Always-On Buying Groups

Deliver a reliable stream of quality leads
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Priority Engine Intent Data Platform

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The industry’s most powerful Account and Prospect-Level Intent™ data
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The BrightTALK Channel helps you to create and distribute content, making your brand and messaging discoverable to 32M+ professionals.
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Build a Better Webinar: Creating a Promotion Plan
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ROI Summit Israel: Effective Practices in Generating ROI for the Modern Buying Team

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The IT B2B Marketer vs. The IT Pro: Does Buyer Perception Mirror Reality?

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Demand Generation Game for the Win: Fitting Marketing Pieces Together

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Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective

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Don’t Box Yourself In, 4 Tips for Amplifying Your B2B Marketing

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Aligning Sales and Marketing: Practical Advice from a Sales Leader

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Don’t Box Yourself In: 4 Tips for Amplifying Your B2B Marketing Webinar

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Theory, Functionalism & the Secrets Behind 100,000 Demand Generation Campaigns

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Executive Interview: Planning and Executing a Successful Global Demand Strategy

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EMEA Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing

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GDPR is a “Creative Opportunity” – But Only for B2B Marketers Who Can Position Themselves to Capitalize

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4 Keys to Better Sales Qualification – Insights from TechTarget Priority Engine London User Group

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