Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

BrightTALK-Neo4j-Rules-Engagement-3-Resource-Tile_v1
White Paper/E-Book

Content

Driving Conversation Through Automation & Nurture Strategies E-book
BrightTALK-Resource-Reach-Card
Webinar

Intent Data

Reach. Intent. Content. Demand. September 27-29, 2022
2023 priorities
Blog Post

Marketing

On the B2B Horizon: 2023 Priorities
You-versus-Your-Buyer-Video-Resource-Tile
Video

Content

You vs. Your Buyer: How to Create Customer-Centric Messaging
ESG-Content-Marketing-Res
White Paper/E-Book

Content

7 Strategies for Creating Tech Marketing Content that Delivers Results
Rules-of-Engagement_Maximaxing-Content-Creation-Resource-Tile
White Paper/E-Book

Content

How to Maximize Content Creation to Drive Prospect Engagement
conversation engine
Blog Post

Content

Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective
Flip-the-Switch-on-Virtual-Events-eBook
White Paper/E-Book

Demand Generation

Flip the Switch on Virtual Events
EMEA content marketing strategies
Blog Post

Content

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 2)
EMEA content marketing
Blog Post

Content

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 1)
Rules-of-Engagement-Res-Button
Video

Intent Data

Maximizing Content Creation to Drive Prospect Engagement
A_3-Step_Guide_to_Creating_Authentic_B2B_Webinar_Content
White Paper/E-Book

Content

A 3-Step Guide to Creating Authentic B2B Webinar Content
BrightTALK-Co-Presenting-Webinars.jpg
White Paper/E-Book

Content

Co-Presenting Webinars
What-Is-Great-Content-for-Buyers-and-Whys-It-So-Hard-resource-r1
White Paper/E-Book

Content

What Is Great Content for Buyers and Why’s It So Hard?
Authentic-Connections
White Paper/E-Book

Content

Three Steps to Authentic Connections in B2B ebook
Pre-Webinar-Checklist
White Paper/E-Book

Content

Pre-Webinar Checklist
Rules-of-Engagement-3-Resource-Play
Webinar

Demand Generation

Rules of Engagement: Driving Conversion Through Automation & Nurture Strategies
Tethering-Brand-and-Buyer-Resource-Tile_v1
Webinar

Advertising

Tethering Brand & Buyer: Targeting Your Brand in a Changing Digital B2B Space
demand generation strategies
Blog Post

Demand Generation

Keeping Up with Evolving B2B Demand Gen Thinking and Practice
APAC-regional-content-perspectives-r2
Blog Post

Content

APAC Perspectives on Regional Content Development
Demise-of-Dead-End-Demand-Resource-Tile_v1
Webinar

Demand Generation

The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
Build-a-Better-Webinar
White Paper/E-Book

Demand Generation

Build a Better Webinar
Maximizing-GTM-Performance-Resource-Tile_v1
Webinar

Sales and Marketing Alignment

Maximizing GTM Performance End-to-End
Custom-Content-Video_2-Resource-Tile_v2
Video

Content

Marketing’s Role in Digital Sales Content
Custom-Content-Video-1-Resource-Tile_v2
Video

Content

How to Build More Pipeline ­When Everything’s Gone Virtual
The-Power-of-Episodic-Content-How-Webinar-Series-Create-Connections-and-Community-with-Buyer
White Paper/E-Book

Content

The Power of Episodic Content: How Webinar Series Create Connections and Community with Buyers
We’re-Only-Human—3-Ways-to-Become-a-Better
Blog Post

Content

We’re Only Human: 4 Ways to Become a Better Copy Editor
Rules-of-Engagement-Res-Button
Webinar

Demand Generation

Rules of Engagement: Maximizing Content Creation to Drive Prospect Engagement
SiriusDecisions-Money-R1
Webinar

ABM

Are Marketing & Sales Leaving Millions on the Table?
Key-To-ABM-Success_Webinar-Resource-icon_1
Webinar

ABM

Solving for Engagement: A Key to ABM Success
subject lines
Blog Post

Content

Four Big Tips for Better Subject Lines
TTGT_ABM_Reality_Webinar_Resource_Icon-r3
Webinar

ABM

ABM Reality: Aligning & Enabling Your SDRs for Better B2B Marketing & Sales
DemandGenReport-Webinar-Resource-r1
Webinar

Intent Data

Real Intent Data: A Secret Ingredient For Revenue Growth
Inside_the_Marketing_Toolbox_Webinar_Res
Webinar

Demand Generation

Virtual Event: Inside the Marketing Toolbox 2022
Smart-Selling-Tools-Webinar-384×320-R1
Webinar

Sales Enablement

beyond_words
Blog Post

Content

Beyond Words: Why “Design-Forward” for Content Creation?
ESG_Presentation-Recap_What-is-Great-Content_Resource-Tile-300×250-R2.jpg
White Paper/E-Book

Content

The Essential Qualities of Great B2B Content
Content is King_Res
Infographic

Content

Content Is King: Own the Outcomes but Share the Responsibilities
MarketingInteractions_Stop-Asking-B2B-Buyers-to-Take-Leaps-of-Faith-with-Content
Knowledge Sharing

Content

Marketing Interactions: Stop Asking B2B Buyers to Take Leaps of Faith with Content
MarketingWeek_The-rise-of-personalisation-and-the-individualised-buyer-journey
Knowledge Sharing

Content

Marketing Week: The Rise of Personalization and the Individualized Buyer Journey
Story Arc
Blog Post

Content

The Story Arc: A Marketer’s Roadmap to Greater Impact
content_everlasting
Blog Post

Content

Content Everlasting: Making the Most of Your Best Content
meaningful content
Blog Post

Content

How to Create Meaningful Content Every Time: The Who, What, What
getting_next_level_ABM_intent_data
Blog Post

Intent Data

Getting to Next-Level ABM with Intent Data
Tackling_Difficult_Topics
Blog Post

Content

I’m No Expert … Yet: Tackling Difficult Topics as a Content Writer
Digital_Demand_Generation_Res
White Paper/E-Book

Demand Generation

Leverage Intelligent Content Syndication for Digital Demand Success
audience-centric data
Blog Post

Intent Data

The Importance of Audiences (and Their Data) in Supporting B2B Outcomes
positive interactions
Blog Post

Sales

5 Tips to Help B2B Sellers Cultivate More Positive Buyer Experiences
Digital-Marketing-Maturity-Benchmarks-Report-resource-r1a
White Paper/E-Book

Demand Generation

Digital Marketing Maturity Benchmarks Report
content preferences
Blog Post

Content

TechTarget and BrightTALK Together: Engaging More Active Buyers with the Content They Prefer
creating content
Blog Post

Content

Creating Valuable Content with Limited Resources
SiriusDecisions-Research-Brief-Content-Strategy-and-Operations-Resource
Research/Analysis

Content

Rev Up Your Content Engine for Success
personalized content
Blog Post

Content

4 Steps to Creating More Personalized Content for Technology Buyers
GettyImages-1136585482
Blog Post

Content

Creating Content to Engage Real Technology Buyers: 5 Common Challenges to Overcome
Covid-19s-Effect-on-Marketing-Ebook
White Paper/E-Book

Content

Covid-19’s Effect on Marketing Ebook
AdobeStock_117420444
Blog Post

Content

Three Tips for Tech Marketers to Increase Email Performance with IT Buyers
social-media-with-webinars
White Paper/E-Book

Content

Guide to Using Social Media with Webinars
real purchase intent data
Blog Post

Intent Data

What is Real Purchase Intent Data and Where Does it Come From?
the_power_of_rich_content
White Paper/E-Book

Content

The Power of Rich Content: How the Brain Reacts to Rich vs. Text Content
late stage buyers
Blog Post

Content

Leveraging Behavioral Insights to Reach Late Stage Buyers with the Right Content at the Right Time
Conversion Pixel