Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Blog Post

Content

B2B Marketers: Four Proven Tactics to Get Tech Buyers to Engage with Your Content
Involta-resources
Case Study

Intent Data

How Involta Uses TechTarget’s Priority Engine and Content Syndication to Generate More Demand
Panda-resources
Blog Post

Intent Data

How TechTarget’s Priority Engine and Content Syndication Helped Panda Boost Brand Awareness and Break into New Accounts
content marketing trends
Blog Post

Blog Topics

Four Content Marketing Trends to Plan for in 2020
inbound marketing
Blog Post

Intent Data

When Inbound Isn’t Enough: 3 Questions to Determine Inbound and Outbound Marketing Balance
technology buying content
Blog Post

Content

TechTarget – 20 Years Later: Great Content Is Still the Key
content drives real purchase intent
Blog Post

Intent Data

Award-Winning Content Delivers Better Purchase Intent
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White Paper/E-Book

Demand Generation

Using Intent Data to Improve Event Marketing
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Video

Content

Questions with Content Marketing Expert Andrew Davis
email marketing
Blog Post

Demand Generation

How to Write Emails B2B Tech Buyers Actually Want to Read
contentmarketing_contentselling
Blog Post

Sales Enablement

From “Content Marketing” to “Content-Enabled Selling” –— Advancing Marketing’s Role as an Enabler
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Video

Demand Generation

TechTarget Lead Generation: Quality Leads That Turn into Deals
content marketing storytelling
Blog Post

Content

The Importance of Storytelling in B2B Content Marketing
content creation
Blog Post

Content

Overwhelmed by Content Creation? Here are 3 Simple Fixes for Marketers
Business people reviewing paperwork in meeting
Blog Post

Content

3 Ways to Build the Case for Native Language Content in Your Global Marketing Plans
localized content
Blog Post

Content

Why Global Marketers Must Budget for Localized Content
Data deadweight
Blog Post

Intent Data

What is “Data Deadweight” and Why Should Marketers Care?
quality editorial content
Blog Post

Intent Data

Why Quality Editorial Content Matters When Capturing Real Technology Purchase Intent
fastest route
Case Study

Intent Data

Fastest Route to Market: Achieving Economic Success and Industry Leadership
email nurturing
Blog Post

Demand Generation

5 Things to Keep in Mind for Any B2B Email Nurturing Campaign
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White Paper/E-Book

Demand Generation

Demand Generation in the Age of Intent
branded content marketing
Blog Post

Content

Just How “Native” Is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms
native advertising strategy
Blog Post

Advertising

Why Native Advertising Should be an Important Part of Your Marketing Strategy
German content marketing
Blog Post

EMEA

B2B Technology Marketing – Market Spotlight: DACH
APAC digital marketing
Blog Post

Content

The State of APAC IT Digital Marketing
programmatic advertising
Blog Post

Advertising

You’re Better Than That: Don’t Fall Prey to the Perils of Lowest-Possible CPMs – Open Your Marketing Mind to Context and Quality
techtarget-blog-placeholder-1
Blog Post

Advertising

Don’t Be Sold Media When You Should Be Shown
techtarget-blog-placeholder-3
Blog Post

Content

An Alternative to SEM: Being Where Your Buyers Go After They Search
marketing content to brazil
Blog Post

Content

How Technology Marketers Can Navigate the Opportunity in Brazil
China B2B technology marketing
Blog Post

Content

B2B Technology Marketing and Media – Market Spotlight: China
4ps of choosing and joining a company.
Blog Post

Content

Why I Joined TechTarget – The 4 P’s of Choosing and Joining a Company
michael phelps thought leadership content
Blog Post

Advertising

Lead, Don’t Sell: What Michael Phelps Can Teach B2B Marketers about Content
data sources bottled
Blog Post

Content

How do Marketers Evaluate Intent Data? Go to the Source
multi-channel selling
Blog Post

Content

How to Become an Effective Multi-Channel Seller [Infographic]
recycle content
Blog Post

Content

‘Go Green’ with Your Content Marketing
what is true intent data
Blog Post

Content

What is True Intent Data?
C-level marketing
Blog Post

Content

3 Questions Your Content Must Answer for C-Level Executives
in-language content strategy in France
Blog Post

Content

Why Marketers Must Develop In-Language Content for France (and Other European Regions)
marketing content audit image
Blog Post

Content

How to Conduct an Effective Marketing Content Audit
modern digital marketer featured image
Blog Post

Content

4 Challenges of the Modern Digital Marketer [Infographic]
pinocchio
Blog Post

Content

Marketers Have a Right to Know Where Their Leads are Sourced From
social platform publishing
Blog Post

Content

Why Marketers Need to be Down with OPP (Other People’s Platforms)
modern marketers
Blog Post

Content

Tales from Modern Marketers
marketing content questions
Blog Post

Content

3 Questions Your Marketing Content Must Answer in 2016
gate content
Blog Post

Content

To Gate or Not to Gate, That is the Question… for Content Marketers
new year's marketing resolutions
Blog Post

Content

2016 Resolutions for B2B Marketers
in-language content
Blog Post

Content

How Culturally Aware is Your Content Marketing Strategy?
The 10 Biggest B2B Technology Marketing Mistakes to Avoid
White Paper/E-Book

Demand Generation

10 Biggest B2B Technology Marketing Mistakes to Avoid
tech marketer talks ping identity featured
Blog Post

Content

Tech Marketer Talks: Creating Marketing-Driven Pipeline Through Content Syndication in EMEA – Ping Identity
content diversity
Blog Post

Content

Diversity – Your Content Needs It Too
market presence
Blog Post

Advertising

MONOPOLY – The Marketer’s Edition
global technology marketing challenges
Blog Post

Content

3 Common Global Technology Marketing Challenges Discovered at TechTarget APAC ROI Summits
content audit
Blog Post

Content

Why Technology Companies Should Conduct a Content Audit
dimension data
Blog Post

Advertising

Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data
boston roi summit overview
Blog Post

Content

Effectively Engage Today’s IT Buyer – Takeaways from TechTarget’s Boston ROI Summit
publisher-featured-image
Research/Analysis

Content

Be a Publisher, By a Publisher: Building a Content Architecture That Closes
LOB and IT
Blog Post

Content

I’m LOB and I Admit It, I Need IT
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