Partner Marketing

Resources, insights and best practices specific to helping technology partner marketers hone their craft.

White Paper/E-Book

Evolve or Dissolve: Harnessing the Partner Multiplier Effect for Channel Survival

In today’s hyper-competitive business landscape, traditional channel partnerships are no longer sufficient for sustainable growth. This comprehensive e-book explores the dramatic evolution of partner ecosystems—now 10 times more complex than [...]

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Partner Marketing

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Informa TechTarget Helps Partner and Channel Leaders Accelerate Partner-Led Growth

Channel

Intent Data

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries Summit 2025: Charting Partner-Led Growth

Partner Marketing

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Virtual Events & Webinars

Clarifying Attribution in Partner Marketing

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 22. Align and Conquer: Harmonizing Partner Sales and Partner Marketing

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 21. Key Ingredients for Effective Partner Marketing Campaigns

Partner Marketing

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Virtual Events & Webinars

A Practical Guide to Getting Started with ABM in Partner Marketing

ABM

Content Creation

Demand Generation

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 20: Effective Channel Partner Program Strategies

Partner Marketing

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Blog Post

How to Successfully Grow a Career in Partner Marketing 

Partner Marketing

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Events

Let’s Connect at 6sense Breakthrough

ABM

Intent Data

Partner Marketing

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Blog Post

Four Soft Skills Every Partner Marketer Needs

Partner Marketing

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Blog Post

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Intent Data

Partner Marketing

Sales and Marketing Alignment

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Video

Partner Marketing Visionaries: Connect Live with Partner Marketing Peers

Partner Marketing

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Events

Connect with Other Technology Partner Marketers

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 19: What’s Keeping You Up at Night? Overcoming 5 Common Partner Marketing Challenges

Partner Marketing

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Product Sheet

Partner Marketing Visionaries: A Thriving Community of Partner Marketers

Partner Marketing

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Video

Six Use Cases for Intent Data in Partner Marketing: 8×8’s Story

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 18: Becoming Your Own CMO: Taking the Reins as a Partner Marketing Leader

Partner Marketing

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Virtual Events & Webinars

Data Management & Analytics Market Trends for Partner Marketers

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Partner Marketing

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Virtual Events & Webinars

Cybersecurity Market Trends for Partner Marketers

Channel

Partner Marketing

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Virtual Events & Webinars

Infrastructure, Networking, Cloud & DevOps Market Trends for Partner Marketers

Channel

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 17: The State of Partner Marketing in EMEA

Partner Marketing

partner demand generation

Blog Post

Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline

Intent Data

Partner Marketing

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Virtual Events & Webinars

Recorded Sessions: Partner Marketing Visionaries Summit 2024

Partner Marketing

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Virtual Events & Webinars

Building a Demand Engine: Scaling Pipeline Creation Through Partners

Demand Generation

Partner Marketing

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Virtual Events & Webinars

Partner Content: Fundamental Assets for Fueling the Buyer’s Journey

Partner Marketing

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Virtual Events & Webinars

The Art & Science of Going to Market with Strategic Partners

Channel

Demand Generation

Partner Marketing

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Presentation

Analyst Insights:Technology Market Trends & What They Mean for Partner Marketers

Partner Marketing

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Blog Post

Sailing Through Changes: Three Trends Shaping Partner Marketing in 2024

Partner Marketing

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Blog Post

Five Demand Generation Best Practices to Help You Build Partner Pipeline

Partner Marketing

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Case Study

How ServiceNow Drives Customer Expansion at Scale Through Partners

Partner Marketing

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Virtual Events & Webinars

How 8×8 Leverages Intent Data to Fuel Joint Campaigns

Partner Marketing

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Virtual Events & Webinars

Discussion Series: Partner Marketing Visionaries

Partner Marketing

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White Paper/E-Book

The B2B Technology Buyer’s Journey for Joint Solutions: Insights for Partner Marketers

Channel

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 16: Building Partner Pipeline: How to Drive Demand With & Through Partners

Partner Marketing

Partner marketers

Blog Post

4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies’ Cheryl Cook

Partner Marketing

Partner Marketers

Blog Post

Guiding the B2B Technology Buyer’s Journey: 4 Key Takeaways for Partner Marketers

Partner Marketing

Partner Marketing Budget

Blog Post

3 Steps to Make the Most of Your Partner Marketing Budget in 2024

Partner Marketing

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Virtual Events & Webinars

Guiding the IT Buying Journey: Strategies for Partner Marketing

Partner Marketing

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Virtual Events & Webinars

Developing and Activating Your Content Strategy With and Through Partners

Partner Marketing

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Product Sheet

Drive Growth and Maximize ROI as You Go to Market With, Through, and To Partners

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 15: Generative AI: Opportunities and Implications for Partner Marketing

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 14: The Intersection of Product, Field and Partner Marketing

Partner Marketing

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Blog Post

3 Critical Elements of a Successful Partner Marketing Plan

Partner Marketing

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Blog Post

The Art & Science of Building Messaging

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 13: Successfully Managing an Evolving and Growing Ecosystem

Partner Marketing

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Video

How Partner Marketing Executives Navigate Partner-Led Growth

Partner Marketing

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Blog Post

Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances

Partner Marketing

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Blog Post

The Golden Rules of Partner Marketing

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries™ Summit 2023

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 9: Marketing with and through Partners: The Power of Co-Marketing

Demand Generation

Partner Marketing

Sales and Marketing Alignment

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 12: Partner Sales & Marketing: Rising Above in a Competitive Landscape

Partner Marketing

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Case Study

8×8 Uses Priority Engine to Enable Channel Partners and Fuel Pipeline

EMEA

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level

Demand Generation

Marketing

Partner Marketing

Sales

Sales and Marketing Alignment

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Blog Post

Partner Success: Blending Strategy, Innovation & Marketing

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success

Marketing

Partner Marketing

Sales

Sales and Marketing Alignment

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Blog Post

3 Trends in Enterprise Technology Spending Impacting Partner Ecosystems

Partner Marketing

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