Tips
Tips
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CRM marketplace could undergo new competition
While the CRM market has long been dominated by a small cohort of established providers, new niche players could shake up the landscape. Continue Reading
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Despite spruce-up, is the Salesforce Lightning UI fully baked?
Salesforce Lightning UI was updated this fall, enabling even greater ease of use, but pain points still exist in the platform. Continue Reading
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Wearable technologies still need to hit their enterprise stride
Wearable technologies represent a $7 billion industry, but they haven’t yet made their stake in the ground for knowledge workers. Continue Reading
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Enterprise video metrics a must to measure success
Increasingly, companies have turned to video for customer service, product demos and branding. But they need to measure success with enterprise video metrics. Continue Reading
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CRM documentation paves way to successful release management
As companies use a CRM system in the wild, they need to be able to make tweaks, and those changes need to be well-documented. Continue Reading
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Sales management software helps teams get a jump on leads
As customers become more knowledgeable about products, sales reps can't just rely on the gift of gab. Today they need sales management software that help target people who are ready to bite. Continue Reading
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Enhancing customer engagement strategy through a mobile experience
Consumers use mobile devices constantly. Marketers can capitalize on this by developing a rich, engaging mobile experience to drive sales. Continue Reading
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Has Microsoft cloud strategy evolved?
Microsoft is trying to lead customers to the cloud with hybrid offerings, such as Microsoft Dynamics CRM. But will that succeed? Continue Reading
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CRM skills training essential for system management
The right CRM training is crucial to the management and development of a CRM system. Make sure your staff has the right CRM skills to survive. Continue Reading
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Salesforce vs. Microsoft Dynamics: Why I choose Salesforce
While Salesforce can be more costly than Microsoft Dynamics, ease of use and a healthy ecosystem of support can make it a persuasive choice. Continue Reading
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Improving data quality with better CRM system design
If your CRM system isn't designed for ease of data entry, it can undermine data analysis and decision making. Here's how to promote cleaner data. Continue Reading
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Want to get into mobile marketing? Know your customer
In this book excerpt, author and industry watcher Chuck Martin shows how customers' mobile behaviors should dictate companies' marketing strategies. Continue Reading
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Are marketing automation tools the greatest asset in the sales arsenal?
The more your sales reps know about prospects, the faster they can close deals. Here's why marketing automation tools deliver real sales intelligence. Continue Reading
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Customer data integration needs strategy to derive meaning
Your approach to customer data integration needs to be guided by another strategy to determine which information is relevant. Continue Reading