Building a channel partner program
Information and resources on how to evaluate channel partner programs. Learn how to assess the features IT vendors and distributors roll out when building a channel partner program.
Top Stories
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Feature
22 Sep 2021
Cisco routes to market expand amid cloud marketplace growth
Cisco cited a significant shift toward the cloud and a decline in reselling. However, the company said resellers will remain important to its sales approach. Continue Reading
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Guest Post
15 Jan 2021
3 steps to blazing a trail to a better partner experience
A strong vendor-channel partnership is essential to sustained business success in IT, and channel partners have the leverage. Here are the essential steps to creating it. Continue Reading
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Feature
30 Nov 2020
Cisco partners back software push, EA acceleration
Software development, simplicity and platforms are among the current channel watchwords at Cisco. Partners share their views on the vendor's latest initiatives. Continue Reading
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News
19 Mar 2020
Telia Carrier looks to expand U.S. channel partner roster
The Swedish network services firm plans to tap channel companies, including master agents, to grow name recognition and enterprise accounts in the U.S. market. Continue Reading
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News
17 Dec 2019
Google Cloud partners key to 2020 enterprise expansion
In this Q&A, Kirsten Kliphouse, president of Google Cloud North America sales, discusses her top priorities and opportunities for channel partners in 2020. Continue Reading
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News
06 Dec 2019
Intel partner marketplace to drive ecosystem collaboration
Intel aims to make partner-to-partner collaboration easier with the launch of its Solutions Marketplace; other IT channel news from the week. Continue Reading
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News
19 Nov 2019
Cohesity, Pivot3 update channel partner programs, MDF funds
Cohesity and Pivot3 are revamping established channel partner programs, emphasizing ease-of-doing-business, expanded financial incentives and MDF funds. Continue Reading
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Feature
23 Oct 2019
Channel partner account manager role is due for a refresh
As change continues to sweep through the IT industry and channel ecosystem, vendors need to evolve the functions of partner account managers to keep up with the times. Continue Reading
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Blog Post
30 Aug 2019
Rethinking channel partner programs in 2019 and beyond
As IT vendors struggle to modernize their channel partner programs, partner firms of all types should be actively weighing in. That's according to speakers at CompTIA Inc.'s ChannelCon conference, ... Continue Reading
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Feature
29 Aug 2019
Google Cloud Partners hopeful on new program, but seek advances
Google's bid to sort its partner initiative is viewed as a positive development among the company's partners, some of which are heavily focusing on the cloud provider's platform. Continue Reading
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Feature
21 Aug 2019
Workplace by Facebook partners evolve as demand grows
The Workplace by Facebook partner ecosystem has expanded to include more channel partners, as well as technology providers covering everything from analytics to security. Continue Reading
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Feature
15 Aug 2019
Channel strategy glossary: Terms of the trade
Every tech field has its own terminology and the same holds true for the IT channel. Learn more about channel partner program vocabulary in this glossary. Continue Reading
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Feature
28 Jun 2019
New Fidelis Cybersecurity channel VP ups partner focus
Eddie DeWolfe, who became Fidelis Cybersecurity's channel vice president earlier this month, said the company is pursuing a more focused and strategic approach with partners. Continue Reading
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Feature
06 Jun 2019
No-code app development vendor Crowd Machine bets on channel
Crowd Machine is enlisting help from channel partners as it bids to differentiate itself in the growing no-code app development platform marketplace. Continue Reading
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Feature
08 Mar 2019
Big Blue drives collaboration among IBM business partners
IBM business partners run the gamut of skill sets and focus areas. Learn about an initiative that aims to facilitate alliances within IBM's complex channel ecosystem. Continue Reading
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Feature
21 Feb 2019
AWS APN program changes spark partner reaction
AWS partners said they support the new requirements established for the AWS APN program, noting the higher bar helps them rise above rivals in a competitive market. Continue Reading
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News
01 Feb 2019
Userful taps partners to manage digital signage systems
Userful is courting channel partners to sell and deploy its AV-over-IP technology, contending integrators can wrap services around Userful software; other news from the week. Continue Reading
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Feature
11 Jun 2018
Early-stage companies reach out to channel partners
Bigleaf, CloudZero, Rescale are among the early-stage companies investigating alliances with channel partners as they seek help with sales and support. Continue Reading
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News
18 May 2018
FireEye Helix, revamped pricing spark channel business
Security vendor FireEye has revamped pricing, expanded rebates and is looking to bolster FireEye partners with service opportunities around FireEye Helix; other news from the week. Continue Reading
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News
01 May 2018
Dell EMC Global Partner Summit: Tighter integration in the works
Dell EMC partner companies can expect the IT vendor to work toward tighter partner-product portfolio alignment and faster deal registration over the course of 2018. Continue Reading