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Sales and marketing strategies News
January 21, 2022
Market research firm suggests MSPs and consultants will find the fastest-growing opportunities at the low and high ends of the $1.3 trillion market; other IT channel news.
September 10, 2021
Cisco introduced a raft of changes to its Partner Experience Platform, its hub of channel resources launched last year; other IT channel news.
May 11, 2021
IBM's spending on its partner ecosystem includes new competencies, role-based guided learning, increased technical support and financial incentives to boost hybrid cloud business.
May 07, 2021
Dell Technologies has updated its partnering strategy to focus on three trends, according to executives at Dell Technologies World; other IT channel news.
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Podcasting is the preparation and distribution of audio files using RSS feeds to the computers or mobile devices of subscribed users. Continue Reading
A value-added reseller (VAR) is a company that resells software, hardware, and other products and services that provide value beyond the original order fulfillment. Continue Reading
Buzz marketing is a viral marketing technique focused on maximizing the word-of-mouth potential of a campaign or product. Continue Reading
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Cisco cited a significant shift toward the cloud and a decline in reselling. However, the company said resellers will remain important to its sales approach. Continue Reading
Dave Sobel speaks with Reframe CEO Jeffrey Bowman about creating inclusive workplaces. Reframe created a maturity model to help organizations measure their transformations. Continue Reading
IT services firms have increasingly put marketing dollars into digital advertising. But do they know which websites their ads appear on and, consequently, help fund? Continue Reading
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Creating intellectual property can help partners meet soaring demand for cloud services, differentiate their offerings and boost their appeal to investors. Continue Reading
With many businesses opting to rely on remote work technologies, channel partners need new strategies for managing client relationships. Continue Reading
Not all MSPs believe using e-commerce is a good fit for their businesses. Dave Sobel argues the merits of adding an e-commerce option to existing sales and marketing methods. Continue Reading
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Channel partners should learn to make the most of virtual sales and consulting meetings. Scott Ford of Pronesis Technology Group offers advice on tactics that work. Continue Reading
Reaching prospects and converting them into clients is a process involving some trial and error. Here's advice on finding the right marketing tactics for your MSP. Continue Reading
The growing demand for MSP cybersecurity services makes it more important to know how to effectively market and sell your offerings. Here are three ways to improve your approach. Continue Reading