Teach Your Organization to “Just Say No” to Clipart

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Years of customer relationship building, brand management and creative strategy are just no match for the use of goofy cartoons, people icons that oddly have no faces and nonspecific renditions […]

Looks Good, Reads Mediocre? How to Make Content Marketing More Influential

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Proof that marketers aren’t always sure how to get there Mktr2Mktr author Garrett Mann and I recently had a lively banter about a marketing piece: he commented that it was […]

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