Browse Definitions :
Definition

Canadian anti-spam legislation (CASL)

Canadian anti-spam legislation (CASL) is enacted regulations requiring any individuals or organizations that send commercial electronic messages (CEM) to obtain express consent from all Canadian recipients. 

CASL was created to cut down on spam and, as a result, to reduce the frequency of phishing, viruses, identity theft and other cybercrimes. The legislation applies to all commercial messages transmitted through email, social media, voicemail, text and instant messages. CASL's opt-in model is more stringent than the opt-out model common in other countries, which merely requires that recipients can easily elect not to receive a marketer's messages.  

CASL went into effect July 1, 2104. The legislation mandates fines of up to one million dollars (Canadian) for individuals and 10 million for organizations. A three-year grace period allows senders to continue communicating with current recipients for whom they have implied consent. However, express consent must be obtained to send to new recipients; senders must also obtain express consent from current recipients within that time span. 

The American Bar Association (ABA) has called CASL "the toughest anti-spam law in the world." Critics of the legislation predict that it will cause a lot of problems for legitimate organizations without having a significant impact on problematic spammers, who are typically located outside of North America (which makes enforcement difficult) and are already non-compliant with any anti-spam legislation. 

This was last updated in July 2014

Continue Reading About Canadian anti-spam legislation (CASL)

SearchNetworking
SearchSecurity
  • man in the browser (MitB)

    Man in the browser (MitB) is a security attack where the perpetrator installs a Trojan horse on the victim's computer that is ...

  • Patch Tuesday

    Patch Tuesday is the unofficial name of Microsoft's monthly scheduled release of security fixes for the Windows operating system ...

  • parameter tampering

    Parameter tampering is a type of web-based cyber attack in which certain parameters in a URL are changed without a user's ...

SearchCIO
  • e-business (electronic business)

    E-business (electronic business) is the conduct of business processes on the internet.

  • business resilience

    Business resilience is the ability an organization has to quickly adapt to disruptions while maintaining continuous business ...

  • chief procurement officer (CPO)

    The chief procurement officer, or CPO, leads an organization's procurement department and oversees the acquisitions of goods and ...

SearchHRSoftware
SearchCustomerExperience
  • first call resolution (FCR)

    First call resolution (FCR) is when customer service agents properly address a customer's needs the first time they call.

  • customer intelligence (CI)

    Customer intelligence (CI) is the process of collecting and analyzing detailed customer data from internal and external sources ...

  • clickstream data (clickstream analytics)

    Clickstream data and clickstream analytics are the processes involved in collecting, analyzing and reporting aggregate data about...

Close