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The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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ABM efforts
White Paper/E-Book

ABM

Using Programmatic Webinars to Achieve Better ABM Engagement

Many teams are aware of the power of webinars, yet they still primarily use them in one-off campaigns focused on collecting leads from broad audiences. When thoughtfully implemented as a series, webinars can effectively support strategic ABM objectives. So, how do you get there?

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lost cat
Blog Post

Advertising

Is a Lost Kitty Poster a Study in Good Marketing?
no-creepy marketing personalization
Blog Post

Content

3 Simple, Non-Creepy Marketing Personalization Tips
content marketing effectiveness
Blog Post

Content

The Missing Piece in Content Marketing
technology terms
Blog Post

Content

Flape, Floud, Nomophobia and Other New Technology Terms Marketers Should Know
Tech Marketer Talks Cisco
Blog Post

Content

Tech Marketer Talks: Driving More Revenue with Full-Funnel Marketing – Cisco
fighting for the shortlist
Blog Post

Content

Fighting for the Shortlist: 3 Reasons you Need a Publisher in your Corner
instagram logo
Blog Post

Advertising

Why Your Company Should Be Using Instagram to Engage Prospects
email marketing best practices
Blog Post

Content

4 Surefire Tips to Drive Better Email Marketing Performance
B2B social media tips
Blog Post

Content

Top 4 Social Media Tips for B2B Marketers
marketing and sales alignment
Blog Post

Sales and Marketing Alignment

5 Ways Marketing and Sales Can Get Started on the Right Foot
Tech Marketer Talks HP APJ
Blog Post

Advertising

Tech Marketer Talks: Boosting Awareness and Engagement across the Globe – HP APJ
product marketing
Blog Post

Advertising

The Unlikely Place to Look for Marketing Leaders
intelligence-driven creative
Blog Post

Advertising

2 Ways to Use Data to Inform Marketing Creative You Should Start Using Now
sales and marketing alignmnent
Blog Post

Content

4 Mid-Year Reflections on Sales and Marketing
innovation-blog-icon-featured
Blog Post

Content

How a Culture of Innovation Pays Off
value proposition
Blog Post

Content

How Social is Your Value Proposition?
Internet of Things
Blog Post

Demand Generation

Trend Watch: Internet of Things (IoT)
Top 5 ROI Summit takeaways
Blog Post

Content

Tech Marketers Unite in Raleigh, NC – Top 5 Takeaways from the TechTarget ROI Summit
lead definition cost
Blog Post

Demand Generation

What’s Your Lead Definition Costing You?
context in content
Blog Post

Content

The Role of Context in Content
The Lead Handover: Your Lynchpin for Marketing and Sales Success
White Paper/E-Book

Sales and Marketing Alignment

The Lead Handover: Your Lynchpin for Marketing and Sales Success
content expiration
Blog Post

Advertising

Does Your Content Have an Expiration Date?
marketing productivity
Blog Post

Demand Generation

Why Marketing Productivity Matters Just as Much as Sales Productivity
tech marketer talks europa logo
Blog Post

Demand Generation

Tech Marketer Talks: Leveraging Activity Intelligence for more effective sales follow-up – Europa UK
emerging technology market latin america thumb
Blog Post

Demand Generation

The Emerging Technology Market in Latin America [Infographic]
RaleighSummit2015-960×400
Blog Post

Content

11 Reasons You Can’t Miss the TechTarget #ROISummit in Raleigh-Durham, NC
rackspace-No1-managed-cloud-logo
Blog Post

Advertising

Tech Marketer Talks: Data-Driven Marketing across the Globe – Rackspace ANZ
symantec logo
Blog Post

Advertising

Tech Marketer Talks: Drive Business Growth by Optimizing the Customer Journey – Symantec
clip art
Blog Post

Advertising

Teach Your Organization to “Just Say No” to Clipart
#ROISummit
Blog Post

Content

5 Takeaways from TechTarget’s Austin #ROISummit
milennial
Blog Post

Advertising

For the love of the… Millennial?! Part 2
email marketing
Blog Post

Content

How to Increase Email Marketing Response by 108%
social conversion
Blog Post

Content

Trend Watch: Social Conversion
milennial
Blog Post

Advertising

For the love of the… Millennial?! Part 1
successful account planning
Blog Post

Sales and Marketing Alignment

Insert Here: Integrating the RIGHT Marketing into Strategic Account Plans
market your content to sales
Blog Post

Content

3 Reasons Why Marketers Must Market Their Content to Their Sales Teams
ROI Summit Austin
Blog Post

Content

Ten Reasons to Attend the TechTarget #ROISummit in Austin, TX
b2b branding
Blog Post

Advertising

B2B Branding: Just Work, Baby
content amnesty program
Blog Post

Content

Content Amnesty: Coming Clean About Your Content – No Questions Asked
Intelligence Driven Marketing Strategy
Blog Post

Content

Today’s Need for an Intelligence-Driven Marketing Strategy [Infographic]
power of data
Blog Post

Content

The Power of Data in Marketing – Takeaways from TechTarget’s San Francisco #ROISummit
marketing mistake
Blog Post

Sales and Marketing Alignment

The Number One Mistake Marketers Will Make in 2015
compelling content - customers or stakeholders
Blog Post

Content

Compelling Content: Who Are You Writing For – Your Stakeholders or Your Customers ?
competitor content gap analysis
Blog Post

Content

Where to Look for Competitor Content Gaps to Build up your Content Portfolio
2 Attributes
Blog Post

Advertising

6 Must-Have Data Requirements to Find Your Next Deal {Infographic}
Client Consulting: Committed to maximizing your Marketing ROI
White Paper/E-Book

Sales Enablement

Client Consulting: Committed to Maximizing Your Marketing ROI
Tech Marketer Talks - RSA
Blog Post

Content

Tech Marketer Talks: Driving ROI in ANZ and APJ with Data Driven Marketing – RSA
marketing and salesalingment4
Blog Post

Demand Generation

Marketing and Sales Alignment for Grown-Ups
no sales opportunities
Blog Post

Content

How to Kill a Sales Opportunity in 3 Simple Steps
antique marketing funnel
Blog Post

Demand Generation

This is Not Your Grandfather’s Marketing Funnel [Video]
graphic designer
Blog Post

Advertising

3 Questions Marketers Should Ask the Next Graphic Designer They Interview
#ROISummit featured image
Blog Post

Content

Top Ten Reasons to Attend a TechTarget #ROISummit Near You
10 biggest technology mistakes to avoid - featured
Blog Post

Content

The 10 Biggest B2B Technology Marketing Mistakes to Avoid
sales and marketing communication - listen
Blog Post

Sales and Marketing Alignment

How to Talk so Sales Wants to Listen… and Learn
trash-phone-book
Blog Post

Sales and Marketing Alignment

It’s Time to Ditch the Phone Book Approach to Sales and Marketing
graphic design and marketing too
Blog Post

Advertising

I’m Not Just a Graphic Designer – I’m a Marketer Too
Guided by Content
Blog Post

Content

Don’t Just Be a Content Marketer – Stand Out as a Content Navigator
smarter sales and marketing succesful hacks
Blog Post

Content

Smarter Sales and Marketing: 2014 Success Hacks for 2015 Action
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