Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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Webinars/Events

ABM

Focus Summit: What is the Future of ABM?

Join us on May 16 for a day of valuable sessions dedicated to examining where we are right now with Account-Based Marketing and where AI may be taking us in the near and longer terms.

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lead providers
Blog Post

Demand Generation

B2B Demand Generation is not a Numbers Game – The Risks of Choosing Quantity over Quality
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White Paper/E-Book

Demand Generation

Demand Generation in the Age of Intent
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Blog Post

Demand Generation

All Leads are not Created Equal – Why Marketers Must Challenge the Demand Generation Standard
branded content marketing
Blog Post

Content

Just How “Native” Is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms
native advertising strategy
Blog Post

Advertising

Why Native Advertising Should be an Important Part of Your Marketing Strategy
crude_data
Blog Post

Intent Data

The Rising Cost of Crude Data
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Case Study

Demand Generation

Leads onDemand Uses High-Quality Leads to Create Actionable Sales opportunities
German content marketing
Blog Post

EMEA

B2B Technology Marketing – Market Spotlight: DACH
purchase intent insights
Blog Post

Intent Data

6 Purchase Intent Insights to Help Your Sales Teams Infiltrate a Tech Buy
A Practical Guide to B2B Purchase Intent
White Paper/E-Book

Intent Data

A Practical Guide to B2B Purchase Intent
Comparing B2B purchase Intent vendors
White Paper/E-Book

Intent Data

Comparing B2B Purchase Intent Vendors
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Video

Intent Data

Comparing B2B Purchase Intent Vendors
Brand search strategy visibility
Blog Post

Advertising

How Do You Create Brand Visibility if Your Site Doesn’t Rank Well in Google?
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White Paper/E-Book

Intent Data

Why All Leads Are Not Created Equal
b2b purchase intent insight
Blog Post

Intent Data

3 Questions to Ask B2B Intent Data Providers
Distil-resources
Blog Post

Demand Generation

Tech Marketer Talks: Distil Networks Leverages Integrated TargetROI™ for Full-Funnel Marketing
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Product Sheet

Advertising

Spoke Branding US Product Guide
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Product Sheet

Advertising

Spoke Branding International Product Guide
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Product Sheet

Advertising

Share of Voice Solutions Overview
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Product Sheet

Advertising

Custom & Native Site Product Guide
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Product Sheet

Advertising

Brand Engage™ Custom Display Product Guide
purchase insight featured
Blog Post

Sales Enablement

The Real Deal: The Power of Purchase Intent Insight – TAKE 3
common sense marketing
Blog Post

Sales and Marketing Alignment

Using Purchase Intent Insight to Enable Common Sense Marketing (CSM)
intent insight
Blog Post

Intent Data

The Real Deal: The Power of Purchase Intent Insight – TAKE 2
leaky demand generation funnel
Blog Post

Demand Generation

Is Your Demand Generation Funnel Limiting Your Sales Potential?
common sense marketing
Blog Post

Sales and Marketing Alignment

CSM: The Most Powerful Tool in Your Marketing Toolkit?
4 pillars of intent-based marketing
Blog Post

Sales Enablement

Before You Leap, Understand the 4 Pillars of Intent-Based Marketing
purchase intent insight
Blog Post

Demand Generation

The Real Deal: Proof of the Power of Purchase Intent Insight
integrated demand generation light bulb
Blog Post

Demand Generation

Demand Excellence: Insights on the New Reality of Integrated Demand Generation
APAC digital marketing
Blog Post

Content

The State of APAC IT Digital Marketing
programmatic advertising
Blog Post

Advertising

You’re Better Than That: Don’t Fall Prey to the Perils of Lowest-Possible CPMs – Open Your Marketing Mind to Context and Quality
tech marketer talks silver peak
Blog Post

Advertising

Tech Marketer Talks: Silver Peak Drives Demand and Brand Awareness through Global Integrated Marketing
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Blog Post

Advertising

Don’t Be Sold Media When You Should Be Shown
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Blog Post

Sales and Marketing Alignment

Tech Marketer Talks: [24]7.ai Harnesses Priority Engine Intent Data to Grow its Database and Deepen Engagement
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Blog Post

Content

An Alternative to SEM: Being Where Your Buyers Go After They Search
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Blog Post

Integrated Marketing

Is Your “Integrated” Strategy Actually Dis-Integrating Customer Experience?
agile marketing
Blog Post

Intent Data

Mind the Gaps 2 – For Better Customer Experience, Ditch Batch Marketing and Get Agile
Mind the Marketing Gaps
Blog Post

Sales Enablement

Mind the Gaps – Align Marketing Skills, Resources and Actions to Drive the Business
marketing content to brazil
Blog Post

Content

How Technology Marketers Can Navigate the Opportunity in Brazil
China B2B technology marketing
Blog Post

Content

B2B Technology Marketing and Media – Market Spotlight: China
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Blog Post

Demand Generation

Tech Marketer Talks: Driving Digital Growth and Actionable Marketing Opportunities across Asia-Pacific – LogRhythm
4ps of choosing and joining a company.
Blog Post

Content

Why I Joined TechTarget – The 4 P’s of Choosing and Joining a Company
France B2B technology marketing
Blog Post

EMEA

B2B Technology Marketing and Media – Market Spotlight: France
qualified sales opportunities thank marketing and sales
Blog Post

Demand Generation

A Sales Tool your Channel and Resellers Will Thank You for
michael phelps thought leadership content
Blog Post

Advertising

Lead, Don’t Sell: What Michael Phelps Can Teach B2B Marketers about Content
brand retargeting cocktail party
Blog Post

Advertising

Brand Retargeting (at a Cocktail Party)
data sources bottled
Blog Post

Content

How do Marketers Evaluate Intent Data? Go to the Source
multi-channel selling
Blog Post

Content

How to Become an Effective Multi-Channel Seller [Infographic]
recycle content
Blog Post

Content

‘Go Green’ with Your Content Marketing
what is true intent data
Blog Post

Content

What is True Intent Data?
C-level marketing
Blog Post

Content

3 Questions Your Content Must Answer for C-Level Executives
lead scoring
Blog Post

Demand Generation

Using “Quality” Data for Lead Scoring: Why Your Own Data isn’t Enough
in-language content strategy in France
Blog Post

Content

Why Marketers Must Develop In-Language Content for France (and Other European Regions)
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Blog Post

Content

How to Conduct an Effective Marketing Content Audit
tech marketer talks iron.io
Blog Post

Demand Generation

Tech Marketer Talks: Supercharging Lead Nurturing and Sales Engagement with Priority Engine – Iron.io
purchase intent data outpaces demographics
Blog Post

Sales Enablement

Why Purchase Intent Data Outpaces Demographics for Smart Marketers
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