Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Featured Content

Forrester Wave-2023_Resource-Tile
Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

Download Now
Focus-Summit-2024-Resource-Tile_v3
Webinars/Events

ABM

Focus Summit: What is the Future of ABM?

Join us on May 16 for a day of valuable sessions dedicated to examining where we are right now with Account-Based Marketing and where AI may be taking us in the near and longer terms.

Register Today
Mitel-resources-3
Case Study

Intent Data

Mitel Leverages TechTarget’s Purchase Intent Insight to Build Pipeline in EMEA
PE_woman_Aug2018
Blog Post

Intent Data

5 Ways to Get More Value from Your Purchase Intent Tool
needle in a haystack
Article

Demand Generation

6 Steps for Achieving Breakthrough Demand Gen
Cisco-resources
Case Study

Intent Data

Cisco Breaks the Mold for Channel Marketing with Data-Driven Marketing Services from TechTarget
FocusTech-resources
Case Study

Intent Data

Focus Technology Uses Intent Data to Accelerate Growth
Priority Engine User Group Boston
Blog Post

Intent Data

Finding Innovators and Empowering Sales—Insights from TechTarget’s Boston Priority Engine User Group
observed intent
Blog Post

Intent Data

How to Make the Grab Like a Goalkeeper—The Predictive Value-Add of Real Behavioral Intent
b2b digital advertising
Blog Post

Advertising

Thinking Fast and Slow: The Psychology that Fuels B2B Digital Advertising
ABM struggles
Article

ABM

Struggling with ABM? 7 Practical Ways to Create Value Now
influence senior IT leaders
Blog Post

Intent Data

The Do’s & Don’ts of Marketing to Senior IT Leaders – Real Insight to Know How and When to Engage
funnel
Article

Intent Data

Don’t Miss Out on Business You Deserve – 6 Blind Spots & Funnel Leaks That Kill Your Ability to Compete
GDPR
Blog Post

Intent Data

GDPR is a “Creative Opportunity” – But Only for B2B Marketers Who Can Position Themselves to Capitalize
ABM lead scoring
Article

ABM

6 Ways ABM Turns Classical Lead Scoring on its Head
intent data
Blog Post

Intent Data

“Intent Data Isn’t Just for Marketing” and Other Themes from TechTarget’s Boston Priority Engine User Group
1st_and_3rd_Party_considerations-WP-01
White Paper/E-Book

Intent Data

1st and 3rd Party Data Considerations to Maximize Demand Gen ROI
TTGT_ABM_Practical Approaches for ABM Success_Video 1_Crowley_Resource Icon
Video

ABM

Practical Approaches to High-ROI ABM: Introduction
TTGT_ABM_Overcoming Marketer Challenges to High ROI ABM_Video 2_Crowley_Resource Icon
Video

ABM

Practical Approaches to High-ROI ABM: Overcoming Marketer Challenges
TTGT_ABM_Overcoming BDR Challenges to High-ROI ABM_Video 3_Crowley_Resource Icon
Video

ABM

Practical Approaches to High-ROI ABM: Overcoming BDR Challenges
TTGT_Brand_Investment_Infographic_Resource_Icon_01
Infographic

Advertising

Why You Need a Digital Advertising Investment
TTGT_ABM_Infographic_Resource_Icon
Infographic

ABM

The ABM Journey
TTGT_QSOs_Converting_insider_intelligence_into_appointments_Resource_Icon
Video

Intent Data

Ensuring Inside Sales Success in the First 10 Seconds of a Call
supercharge
Article

Demand Generation

How Data-Driven Display Can Now Supercharge Laser-Focused Demand Gen
data hygiene
Blog Post

Demand Generation

Leveraging GDPR Preparation into Better Attribution and Data Hygiene for All
TTGT_Brand_Why_Spend_on_Brand_Advertising_Resource_Icon
Video

Advertising

Why Spend on Digital Advertising: 3 Questions to Ask Yourself
TTGT_Brand_How_Digital_Branding_Drives_B2B_Demand_WP_Resource Icon
White Paper/E-Book

Advertising

How Digital Advertising Drives B2B Demand
HPE SimpliVity_case study icon
Case Study

Intent Data

TechTarget and HPE SimpliVity: Turning Better Market Visibility into Competitive Success
TTGT_Brand_Why B2B Marketers Neglect their Brand_Ebook_Resource Icon
White Paper/E-Book

Advertising

Why B2B Marketers Neglect Their Digital Advertising
TTGT_Brand_Why TechTarget Brand Advertising Works Better_Resource Icon
Video

Advertising

Why TechTarget Digital Advertising Works Better
real people help customers
Article

Intent Data

Help Your People Help Your Customers
TTGT_QSO_Insider Intelligence for Effective Sales Inroads_Video_Resource Icon
Video

Intent Data

Insider Intelligence for Effective Sales Inroads
Nina_Brand_Preview_Resources
Video

Advertising

B2B Targeted Digital Advertising: How to Improve Programmatic Effectiveness
integrate data
Article

Intent Data

Intent-Based Marketing and Integrating Around Better Data
grafixart-grafixart_photo-533508
Blog Post

Demand Generation

Closing Your Available Demand Gap
TTGT_Corporate_Ocean-Whiteboard-Video-2017_resource-icon
White Paper/E-Book

Intent Data

Chart a Course to Better ROI: A Guide to Real Purchase Intent
TTGT_Corporate_Search-Power-Video-2017_resource-icon
White Paper/E-Book

Intent Data

Harnessing the Power of Search: A Guide to Capturing Buyer Intent
purchase intent-driven approach
Article

Intent Data

Using a Purchase Intent-Driven Approach to Maximize Marketing ROI
product management
Blog Post

Intent Data

The Impact of Real Buyer Insights on Product Management and Marketing Decisions
ABM team
Article

ABM

There Is No ‘I’ in Successful ABM
TTGT_The-Rise-of-Intent-Marketing_Better-Data-for-Better-ROI_Video_Resource-Icon
Video

Intent Data

60 Seconds on the Rise of Intent Marketing
intent marketing ROI
Blog Post

Intent Data

4 Ways to Ensure Your Marketing ROI Makes a Quantum Leap in 2018
HGInsights-BedrockData
Presentation

Demand Generation

How the Right Content and Delivery Strategies Double Demand Generation ROI
Commvault-Video_0717_resource-icon
Case Study

Intent Data

Commvault Uses Intent Data from TechTarget to Up Their Marketing Game
TTGT_Corporate_TechTarget-Marchitecture-Gear-Video_Resource-Icon
Video

Intent Data

Accelerate Your ROI with TechTarget and Real Purchase Intent Insight
business impact
Article

ABM

B2B Marketing Predictions and Recommendations for 2018
content marketing storytelling
Blog Post

Content

The Importance of Storytelling in B2B Content Marketing
GDPR directive
Article

Intent Data

GDPR Won’t Kill You – It’ll Make You Stronger
sales intent data
Blog Post

Intent Data

Flip Your ISRs’ Approach and Improve Appointment Rates by Up to 19X
intent power
Article

Intent Data

Intent Is ROI’s Hottest Up-and-coming Power Source
actionable data
Blog Post

Intent Data

Actionable Data = Power – 5 Key Findings from TechTarget’s Boston Priority Engine User Group
sales qualification
Blog Post

Sales Enablement

4 Keys to Better Sales Qualification – Insights from TechTarget Priority Engine London User Group
QSO-resource-icon-03
Product Sheet

Intent Data

Sample Confirmed Projects Report
managing martech
Blog Post

ABM

3 Ways Successful Marketers Are Managing MarTech to Drive Better Outcomes
insights and inroads
Article

Demand Generation

Better Insights Provide Real Inroads for Breakthrough ROI
Contact Sales
Contact Sales
Conversion Pixel