Browse Definitions :
Definition

click and collect

Click and collect is a hybrid e-commerce model in which people purchase or select items online and pick them up in-store or at a centralized collection point. The hybrid model is designed to streamline the processes involved in making in-store purchases and payments.

Click and collect can save a significant amount of time when a customer is purchasing a lot of items. The model is becoming increasingly available -- and popular -- in supermarkets. Typically, the shopper selects the items online and specifies a convenient pick-up time slot. A personal shopper selects the items at an appropriate time and the customer picks them up curbside.

For larger or more expensive items, centralized collection points can make delivery to more locations possible by serving geographic areas at some distance from the retail facilities. It may be feasible, for example, to deliver multiple orders to a collection center serving a given area periodically when delivery to individual customers would be too expensive.

Click and collect is among the changes to the retail landscape attributed to the ongoing trend to e-commerce sometimes referred to as the Amazon effect. Another manifestation of that trend is an attempt on the part of retailers to make in-person shopping more compelling to consumers through efforts like proximity marketing.

The click and collect model will undoubtedly evolve over time. As more and more human labor is automated, it's likely that the personal shoppers will be replaced by robots. (See: robot economy) The professional services firm Deloitte predicts that by 2020, physical stores will exist only as showrooms for a retailer’s products, to help consumers with the research phase of the purchase journey.

This was last updated in June 2017

Continue Reading About click and collect

Networking
  • User Datagram Protocol (UDP)

    User Datagram Protocol (UDP) is a communications protocol primarily used to establish low-latency and loss-tolerating connections...

  • Telnet

    Telnet is a network protocol used to virtually access a computer and provide a two-way, collaborative and text-based ...

  • big-endian and little-endian

    The term endianness describes the order in which computer memory stores a sequence of bytes.

Security
  • advanced persistent threat (APT)

    An advanced persistent threat (APT) is a prolonged and targeted cyber attack in which an intruder gains access to a network and ...

  • Mitre ATT&CK framework

    The Mitre ATT&CK (pronounced miter attack) framework is a free, globally accessible knowledge base that describes the latest ...

  • timing attack

    A timing attack is a type of side-channel attack that exploits the amount of time a computer process runs to gain knowledge about...

CIO
HRSoftware
  • employee resource group (ERG)

    An employee resource group is a workplace club or more formally realized affinity group organized around a shared interest or ...

  • employee training and development

    Employee training and development is a set of activities and programs designed to enhance the knowledge, skills and abilities of ...

  • employee sentiment analysis

    Employee sentiment analysis is the use of natural language processing and other AI techniques to automatically analyze employee ...

Customer Experience
  • customer profiling

    Customer profiling is the detailed and systematic process of constructing a clear portrait of a company's ideal customer by ...

  • customer insight (consumer insight)

    Customer insight, also known as consumer insight, is the understanding and interpretation of customer data, behaviors and ...

  • buyer persona

    A buyer persona is a composite representation of a specific type of customer in a market segment.

Close