Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

ABM-that-Works_Webinar_Res-PLAY
Webinars/Events

ABM

Unlocking Deep Engagement: Creating an Always-On Webinar Series
MarTech Implementation
Blog Post

Sales and Marketing Alignment

Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing
Multi-threading
Blog Post

Sales

Multi-Threading: Successfully Bring Buying Teams Together
High-Impact-Sales-Marketing-Collaboration-Res
Webinars/Events

Sales and Marketing Alignment

High Impact Sales and Marketing Collaboration
PMV-Marketing-Partners-Res
Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 9: Marketing with and through Partners: The Power of Co-Marketing
brighttalk-align-resource-tile
Webinars/Events

Sales and Marketing Alignment

Align: Optimize GTM Performance
BrightTALK-Neo4j-Rules-Engagement-3-Resource-Tile_v2
Video

Content Creation

Driving Conversation Through Automation & Nurture Strategies Video
BrightTALK-Neo4j-Rules-Engagement-3-Resource-Tile_v1
White Paper/E-Book

Content Creation

Driving Conversation Through Automation & Nurture Strategies E-book
Moving-Beyond_Forrester-Webinar_Resource-icon-r1
Webinars/Events

Intent Data

Beyond Activity: How Quality Interactions Can Significantly Improve Yield
PMV-Driving-Success-Res
Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level
Like-Tetris-for-B2B-Resource-Tile
Video

Demand Generation

Like Tetris™ for B2B: How to Win in the Building Demand Game
Martech salestech intersect
Blog Post

Sales and Marketing Alignment

MarTech & SalesTech: Opportunities at the Intersections
PMV-Partner-Intersection-Button-Res
Webinars/Events

Sales and Marketing Alignment

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success
Martech-Salestech-Intersect-Summit_Resource-Tile
Case Study

Sales and Marketing Alignment

Pipeline Acceleration at the Marketing + Sales Development Intersection
TTGT_Part_4_Establish Organizational Alignment-Res
White Paper/E-Book

Demand Generation

Organizational Alignment: Accelerating Your Sales Pipeline
Embracing-Customer-Uniqueness-Resource-Tile_v1
Webinars/Events

ABM

Embracing Your Customer’s Uniqueness to Win in ABM and ABX
Rules-of-Engagement-3-Resource-Play
Webinars/Events

Demand Generation

Rules of Engagement: Driving Conversion Through Automation & Nurture Strategies
Demise-of-Dead-End-Demand-Resource-Tile_v1
Webinars/Events

Demand Generation

The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
BTLK-DrivingDemand-2022-Resource
Webinars/Events

Marketing

Maximizing Marketing Impact: Great Content Combined with Great Distribution
Expert-Panel-Webinar-Today’s-Market-Realities-Require-New-Demand-Gen-Strategies-resource-icon
White Paper/E-Book

Demand Generation

New Demand Strategies to Maximize Opportunities in Today’s Market
Expert-Panel-Webinar-Today’s-Market-Realities-Require-New-Demand-Gen-Strategies-resource-icon
Webinars/Events

Demand Generation

Today’s Market Realities Require New Demand Gen Strategies
BTLK-DrivingDemand-2022-Resource
Webinars/Events

Marketing

Like Tetris™ for B2B, How to Win in the Building Demand Game
Maximizing-GTM-Performance-Resource-Tile_v1
Webinars/Events

Sales and Marketing Alignment

Maximizing GTM Performance End-to-End
TTGT-MOI-Resource-Tile
Video

Sales and Marketing Alignment

Aligning Sales and Marketing: Practical Advice from a Sales Leader
WCS-Align-Your-Partner-Programs-Res-Button
Webinars/Events

Channel

Winning Channel Strategies: Align Your Partner Programs and Ecosystem to 2022 IT Spending Trends
SiriusDecisions-Money-R1
Webinars/Events

ABM

Are Marketing & Sales Leaving Millions on the Table?
Key-To-ABM-Success_Webinar-Resource-icon_1
Webinars/Events

ABM

Solving for Engagement: A Key to ABM Success
Surviving-Barely-Res
Infographic

Sales and Marketing Alignment

Surviving? Barely! 3 Current Barriers to SDR Success and How to Fix Them
TTGT_ABM_Reality_Webinar_Resource_Icon-r3
Presentation

ABM

ABM Reality: Aligning & Enabling Your SDRs for Better B2B Marketing & Sales
DemandGenReport-Webinar-Resource-r1
Webinars/Events

Intent Data

Real Intent Data: A Secret Ingredient For Revenue Growth
Smart-Selling-Tools-Webinar-384×320-R1
Webinars/Events

Sales Enablement

Salesforce_How Personalized Data Helps CMOs Drive Marketing Performance
Knowledge Sharing

Sales and Marketing Alignment

Salesforce: How Personalized Data Helps CMOs Drive Marketing Performance
Skipio_How B2B sales teams nurture prospects to minimize ghosting
Knowledge Sharing

Sales and Marketing Alignment

Skipio: How B2B Sales Teams Nurture Prospects To Minimize Ghosting
SearchCustomerExperience_7 benefits of a personalized marketing content strategy
Knowledge Sharing

Sales and Marketing Alignment

7 Benefits of a Personalized Marketing Content Strategy
MarTech Series_Does-Your-Content-Marketing-Strategy-Need-to-be-More-Data-Driven_
Knowledge Sharing

Sales and Marketing Alignment

MarTech Series: Does Your Content Marketing Strategy Need to be More Data-Driven?
The Drum_The-customer-experience-bar-has-risen-so-too-must-your-digital-experience
Knowledge Sharing

Sales and Marketing Alignment

The Drum: The Customer Experience Bar Has Risen, So Too Must Your Digital Experience
Forrester_Your-Buyer-Is-A-Group-Not-A-Person.-What-Are-You-Doing-About-It.png
Knowledge Sharing

Sales and Marketing Alignment

Forrester: Your Buyer Is A Group, Not A Person. What Are You Doing About It?
MarTech Series_Why-do-you-Need-Better-Buyer-Intent-Data-to-Drive-your-Marketing-Strategies
Knowledge Sharing

Intent Data

MarTech Series: Why Do You Need Better Buyer Intent Data To Drive Your Marketing Strategies?
B2B-Marketers-Must-Take-Personalization-Further-Than-Their-B2C-Peer-Resource
Knowledge Sharing

Sales and Marketing Alignment

Ad Exchanger: B2B Marketers Must Take Personalization Further Than Their B2C Peers
SiriusDecisions-Research-Briefs-Resource-RB2
Research/Analysis

Demand Generation

Buying Group Service-Level Agreements 101
partner marketing ecosystem
Blog Post

Partner Marketing

Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem
turbocharge go-to-markets
Blog Post

Intent Data

CMOs and CROs: How to Really Turbocharge Your Go-to-Markets
Quest_Stronger_Engagement_preview
White Paper/E-Book

Sales and Marketing Alignment

Creating Meaningful Engagement to Grow Revenue
Driving-Short-Term-Quota-Ebook-Resource
White Paper/E-Book

Sales and Marketing Alignment

Aligning Marketing to Sales to Drive Short-Term Quota Attainment
QTS Video_Resource icon_v3
Video

Sales and Marketing Alignment

QTS Data Centers Uses Priority Engine to Break into More Fortune 1000 Accounts
Quest-for-Stronger-Engagement-2-16-21-Webinar-Resource-LOGO+WEBINAR
Webinars/Events

Sales and Marketing Alignment

Creating Meaningful Marketing and Sales Interactions
Smart-Selling-Aligning-Marketing-and-Sales-WEBINAR-Resource (1)
Webinars/Events

Sales and Marketing Alignment

Driving Short-Term Quota Attainment by Aligning Sales to Marketing
GettyImages-94174522
Blog Post

Sales and Marketing Alignment

5 Expert Tips for Recovery and Growth in B2B Marketing and Sales
MarketOne-Research-Res-2-logo.jpg
Research/Analysis

Sales and Marketing Alignment

Virtual Progress: How 2020 is bringing B2B marketing and sales closer together
persona-driven marketing
Blog Post

Intent Data

Expert Insight on Evolving Your Personas for Changing Enterprise Tech Environments
lansa-frankel-resource
Blog Post

Intent Data

How LANSA uses Priority Engine to Build Pipeline and Convert More Opportunities
customer experience
Blog Post

Sales Enablement

How Sellers Can Provide a Better Customer Experience in the Current Business Environment
WhiteHat-Blog
Blog Post

Intent Data

How WhiteHat Security Increases Targeted Pipeline with Priority Engine and Content Syndication
How to Use Email Marketing to Nurture Third-Party Leads_Resource_Icon
Presentation

Demand Generation

How to Use Email Marketing to Nurture Third-Party Leads
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