Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Research/Analysis

Intent Data

TechTarget Recognized by Forrester as a Leader Among B2B Intent Data Providers

TechTarget has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. Using a rigorous multi-criteria evaluation, the Forrester Wave report ranks 14 B2B intent data […]

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Webinars/Events

ABM

Focus Summit: What is the Future of ABM?

Join us on May 16 for a day of valuable sessions dedicated to examining where we are right now with Account-Based Marketing and where AI may be taking us in the near and longer terms.

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Case Study

ABM

Zoom Gains Insight into Active Accounts and Buyers to Accelerate Complex Sales
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Case Study

Intent Data

Unitrends Accelerates Sales and Boosts Demand with TechTarget
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Case Study

ABM

How Zoom Finds More Active Buyers and Deals with TechTarget
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Video

Intent Data

Activity Matters: Identify and Engage the Most Active Buyers in B2B Tech
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Case Study

Intent Data

Advance Sales Through TechTarget’s Intent Data
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Video

Intent Data

Activity Matters: A Catalyst for Sales & Marketing Success
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Video

Intent Data

Activity Matters: Active Buying Teams, Real Prospects
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Case Study

Intent Data

Intent: The New Currency of Relevance for Marketing and Sales
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Case Study

Intent Data

How to Integrate Intent Data to Achieve “Hybrid” Results
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Case Study

ABM

Fuze Opens the Aperture to Target More Active Accounts in Their Market
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Case Study

Intent Data

How AppNeta Drives Growth with Priority Engine
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Case Study

Intent Data

Yellowfin Triples Engagement with Priority Engine
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Case Study

Intent Data

Rapid7 Acquires New Contacts and Improves Open Rates with Priority Engine
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Case Study

Intent Data

Priority Engine Provides Net New Accounts for Dell EMC
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Case Study

ABM

How Veeam Uses Priority Engine to Evolve Their ABM Sales Motions
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Case Study

Intent Data

How Masergy Energizes Inside Sales with Intent Data
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Case Study

Intent Data

Diamanti Achieves Sparkling Growth with Priority Engine Intent Data
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Video

Content

Questions with Content Marketing Expert Andrew Davis
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Video

Intent Data

Better Content Drives Better Purchase Intent
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Video

Demand Generation

TechTarget Lead Generation: Quality Leads That Turn into Deals
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Case Study

Integrated Marketing

“Phoenix Rising”– Druva Builds Fully Integrated Demand Generation Engine for Increased Revenue and Consideration
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Case Study

ABM

WhiteHat Security: Using Advanced Account Insights for Effective ABM
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Case Study

Intent Data

Mitel Leverages TechTarget’s Purchase Intent Insight to Build Pipeline in EMEA
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Case Study

Intent Data

Cisco Breaks the Mold for Channel Marketing with Data-Driven Marketing Services from TechTarget
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Case Study

Intent Data

Focus Technology Uses Intent Data to Accelerate Growth
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Video

ABM

Practical Approaches to High-ROI ABM: Introduction
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Video

ABM

Practical Approaches to High-ROI ABM: Overcoming Marketer Challenges
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Video

ABM

Practical Approaches to High-ROI ABM: Overcoming BDR Challenges
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Video

Intent Data

Ensuring Inside Sales Success in the First 10 Seconds of a Call
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Video

Advertising

Why Spend on Digital Advertising: 3 Questions to Ask Yourself
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Video

Advertising

Why TechTarget Digital Advertising Works Better
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Video

Intent Data

Insider Intelligence for Effective Sales Inroads
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Video

Advertising

B2B Targeted Digital Advertising: How to Improve Programmatic Effectiveness
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Video

Intent Data

60 Seconds on the Rise of Intent Marketing
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Case Study

Intent Data

Commvault Uses Intent Data from TechTarget to Up Their Marketing Game
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Video

Intent Data

Accelerate Your ROI with TechTarget and Real Purchase Intent Insight
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Video

Intent Data

Chart a Course to Better ROI with Real Purchase Intent
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Case Study

Intent Data

TechTarget and Commvault: Better ROI from Data-driven Collaboration
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Case Study

Intent Data

TechTarget and Commvault: Engaging Our Audience with Actionable Insight
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Video

Intent Data

Use Purchase Intent Insight to Fuel Your Pipeline Faster
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Case Study

Intent Data

TechTarget and SimpliVity: Turning Better Market Visibility into Competitive Success
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Video

Intent Data

Achieve Greater Efficiency & Effectiveness at Scale with Real Purchase Intent Insight
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Video

Intent Data

Harnessing the Power of Search to Capture Buyer Intent
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Integrated Marketing

2017 IT Purchase Intentions: Hype vs Reality
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Video

Market Intelligence

Get the Facts About the Teams Buying Enterprise Technology
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Video

Sales

How to Call Prospects Using Purchase Intelligence
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Video

Intent Data

Comparing B2B Purchase Intent Vendors
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