Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Webinar

Demand Generation

Worldwide ROI Summit: Thriving in the New Normal of B2B Tech Marketing and Sales
Rules-of-Engagement-5-Resource-Play
Webinar

Demand Generation

Rules of Engagement: A Behind the Scenes Look at Today’s IT Buyers Journey
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Case Study

Case Studies

8×8 Uses Priority Engine to Enable Channel Partners and Fuel Pipeline
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Video

Content

Driving Conversation Through Automation & Nurture Strategies Video
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Infographic

Content

Refocus Your Content: Engaging IT Buyers in a Digital-First Buying Environment
WCS-secret
Webinar

Channel

It’s a Secret … MDF Programs Can Really Work!
Forrester-Who-You-Gonna-Call-Resource-Tile
Webinar

Intent Data

Maximize Revenue Opportunity with Contact-Level Intent Data
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Infographic

Demand Generation

Demand Generation Game for the Win: Fitting Marketing Pieces Together
BrightTALK-Neo4j-Rules-Engagement-3-Resource-Tile_v1
White Paper/E-Book

Content

Driving Conversation Through Automation & Nurture Strategies E-book
Forrester-Intro-to-B2B-Brief-Resource-Tile
Research/Analysis

Intent Data

TTGT-Is-BANT-Killing-Your-Business-Resource_Icon
White Paper/E-Book

Demand Generation

Could BANT Be Killing Your Business?
EvolvingPersonas-Webinar-Resource-Pinned
White Paper/E-Book

Intent Data

Evolving Persona Thinking to Win More Business
3Ps_Resource_icon
White Paper/E-Book

ABM

Focusing on the 3 Ps for ABM Revenue at Scale
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Webinar

ABM

ABM Holy Grail: Intent Plus Personalized Experiences for Conversion Nirvana
BrightTALK-Resource-Reach-Card
Webinar

Intent Data

Reach. Intent. Content. Demand. September 27-29, 2022
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Product Sheet

Advertising

Accelerate IT Buyer Demand with TechTarget’s Targeted Display Ads
2023 priorities
Blog Post

Marketing

On the B2B Horizon: 2023 Priorities
EMEA-Nurture-Revival-Ebook-Resource
White Paper/E-Book

Demand Generation

Email Nurture Revival
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Product Sheet

Demand Generation

Further Your Influence and Create Demand for Your Solutions with TechTarget Lead Generation
english_major_sales
Blog Post

Sales

Becoming a Sales Professional Series: Yes, I’m an English Major. And Yes, I am Perfect for Sales.
cookies
Blog Post

Advertising

Preparing for a Cookieless Future – an EMEA Perspective
Moving-Beyond_Forrester-Webinar_Resource-icon-r1
Webinar

Intent Data

Beyond Activity: How Quality Interactions Can Significantly Improve Yield
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Video

Content

You vs. Your Buyer: How to Create Customer-Centric Messaging
PMV-Driving Success-Res
Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level
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Blog Post

Intent Data

Beware of Black Boxes. Look for Actionable Outputs.
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Webinar

Marketing

Marketing Fails and Fixes: Avoiding Common Webinar Pitfalls
WCS-hybrid
Webinar

Channel

Winning Channel Strategies: Aligning Partner Programs & Strategies for Hybrid/Multi-Cloud Success
ESG-Content-Marketing-Res
White Paper/E-Book

Content

7 Strategies for Creating Tech Marketing Content that Delivers Results
ABM-That-Works-4-Resource-PLAY
Webinar

ABM

Sustaining ABM Success: Balancing Scale and Customization
NASA_Webb_Telescope_Image
Blog Post

Intent Data

Anonymous Still Means Anonymous – Sales Needs More
Verizon-ABM-with-Intent-Resource-Tile_v1
Case Study

ABM

Verizon ABM with Intent: Frontline Success at Scale
partner marketing strategy
Blog Post

Partner Marketing

Partner Success: Blending Strategy, Innovation & Marketing
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Video

Demand Generation

Think Beyond Campaigns and Build an Always-On Strategy
Intent-Data-Big-Picture-Recap-Resource
White Paper/E-Book

Intent Data

Intent Data, Big Picture: What Really Matters and Why?
Rules-of-Engagement-4-Resource-Play
Webinar

Demand Generation

Rules of Engagement: APAC Lead Engagement: Best Practices to Maximize Conversion Webinar
Like-Tetris-for-B2B-Resource-Tile
Video

Demand Generation

Like Tetris™ for B2B: How to Win in the Building Demand Game
Martech salestech intersect
Blog Post

Sales and Marketing Alignment

MarTech & SalesTech: Opportunities at the Intersections
PMV-Partner Intersection-Button-Res
Webinar

Sales and Marketing Alignment

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success
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Research/Analysis

ABM

SPARK Matrix™ for Account-Based Marketing Platforms, 2023
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Video

ABM

Turning Funnels into Megaphones
Rules-of-Engagement-Always-On-Resource-Tile-noPlayButton
White Paper/E-Book

Demand Generation

Think Beyond Campaigns and Build an Always-On Strategy
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White Paper/E-Book

Content

How to Maximize Content Creation to Drive Prospect Engagement
Intent data for sales
Blog Post

Intent Data

Making Sense of Intent Data for Sales and Marketing Pros
ABM_3-Paths-Res
White Paper/E-Book

ABM

ABM 2.0: 3 Paths to More Productive Revenue Capture in a Changing Interaction Landscape
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Webinar

Intent Data

Accelerating Strategic Account Revenue with Intent Data
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White Paper/E-Book

Intent Data

A Short, Complete Guide to Intent Data for Sales and Marketing
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White Paper/E-Book

Sales

Inside Sales: It’s Time to Bury Your Cold Contact List
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White Paper/E-Book

Sales

Light at the End of the Funnel
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Case Study

Sales and Marketing Alignment

Pipeline Acceleration at the Marketing + Sales Development Intersection
Martech-Salestech-Intersect-Summit_Resource-Tile
Case Study

Intent Data

Growing as a Challenger Brand in a Hot Security Market
conversation engine
Blog Post

Content

Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective
Flip-the-Switch-on-Virtual-Events-eBook
White Paper/E-Book

Demand Generation

Flip the Switch on Virtual Events
EMEA content marketing strategies
Blog Post

Content

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 2)
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Webinar

Intent Data

Empowering Sales Through Intent Data
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White Paper/E-Book

ABM

Better ABM: Five Lessons Developer Marketing Can Teach All ABMers
AI vs. purchase intent
Blog Post

Intent Data

Comparing AI-Derived Signals and TechTarget’s Directly Observed Intent Data
Conversion Pixel