Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Real-Impact-Intent-Data-2023_Resource-Tile_v1
Webinars/Events

Intent Data

Real Impact from Intent Data in 2023
ABM outcomes
Blog Post

ABM

3 Ways to Use Intent Data to Improve ABM Outcomes
ROI-Summit_EMEA-2023-Resource-play2
Webinars/Events

EMEA

Virtual Summit: Fuel Your Pipeline with Data-Driven Strategies
forrester-summit-austin-tile
Event

Intent Data

Come See Us at Forrester’s B2B Summit
NA-IT-Priorities-Study-Resources-Tile
White Paper/E-Book

Market Intelligence

Highlights from Our North American 2023 IT Priorities Study
Focus-Summit-Resource-Tile_850
Webinars/Events

ABM

Focus Summit: ABM Power Tactics
partner marketing plan
Blog Post

Partner Marketing

3 Critical Elements of a Successful Partner Marketing Plan
focus-buying-groups
Webinars/Events

Demand Generation

The MQL is Dead: Why and How to Focus on Buying Groups
Priority-Engine-Email Alerts-Resource-Tile
Video

Intent Data

Video: Close Deals Faster with Priority Engine Email Alerts
Multi-threading
Blog Post

Sales

Multi-Threading: Successfully Bring Buying Teams Together
Build-A-Better-Webinar-Book-2_Resource-Tile
White Paper/E-Book

Content Creation

Build a Better Webinar: Recruiting & Prepping Speakers
Building-an-ABM-Program-That-Actually-Works-Resource-Tile
White Paper/E-Book

ABM

Building an ABM Program That Actually Works
ESG-Walk-a-Mile-In-Your-Buyers-Shoes-Resource
White Paper/E-Book

Content Creation

Walk a Mile in Your Buyers’ Shoes: How to Use Empathy to Create More Valuable Content
Abridged-Customer-Journey_Resource-icon
Video

Intent Data

Video: How Intent Data Uncovers Real Opportunities
Oracle-Eric-Pan-Resources-Tile-r2
Blog Post

Partner Marketing

The Art & Science of Building Messaging
Strategies to Support Channel Marketing Programs in EMEA-Resource-Tile_R2
Webinars/Events

Channel

Strategies to Support Channel Marketing Programs in EMEA
PMV-Series-1-Resource-Tile_v1
Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 13: Successfully Managing an Evolving and Growing Ecosystem
Employing-Your-Content_Infographic-Resource-Tile
Infographic

EMEA

Employing Your Content as a Digital Sales Rep
High-Impact-Sales-Marketing-Collaboration-Res
Webinars/Events

Sales and Marketing Alignment

High Impact Sales and Marketing Collaboration
Cato-Networks_Resources-Tile_v2
Case Study

Intent Data

How Cato Networks Generated 100 New Opportunities and Expanded Their Business Using Priority Engine
Build-a-Better-Webinar-Planning-Content-Res
White Paper/E-Book

Content Creation

Build a Better Webinar: Planning Content
Confirmed-Projects-Video-2023-Resource-Tile (1)
Video

Intent Data

Priority Engine with Confirmed Projects: Your Fastest Path to More Deals
TTGT-ESG_Effective-Content-Distribution_Infographic_Resource-Tile
Infographic

Market Intelligence

Effective Content Distribution in a Competitive Digital World
Email-Marketing-Infographic_resource-tile
Infographic

Intent Data

Activity Matters: Better Response = Recency + Relevance
Marketing-Fails-and-Fixes-3-Content-for-Lead-Gen-Resource-PLAY
Webinars/Events

Content Creation

Marketing Fails and Fixes: Content for Lead Generation
TTGT-ESG_2022-2023-Media-Consumption-and-Vendor-Engagement_Infographic-RESOURCE
Infographic

Market Intelligence

The Modern IT Buyer’s Research Journey
Maximizing-Marketing-ROI_Resource-Tile_v1
Webinars/Events

Content Creation

Maximizing Marketing ROI with Derivative Content
Tailoring-Your-Content-Plan_Resource-Tile
White Paper/E-Book

Content Creation

Tailoring Your Content Plan to Meet Buyers’ Needs
PMV-Summit-Promo-Video-Resource-Tile_v2
Video

Partner Marketing

How Partner Marketing Executives Explore Strategic Partnerships
HPE-Joseph-George-Resources-Tile-r3
Blog Post

Partner Marketing

Why Settle? Drive Relentlessly Innovative Marketing with Strategic Alliances
Commvault-Kristin-Heisner-Resources-Tile-r2
Blog Post

Partner Marketing

The Golden Rules of Partner Marketing
Intent 3.0
Blog Post

Intent Data

Intent 3.0: Using Intent Data for GTM Strategy
Using_Data_to_Create_Effective_B2B_Content_Infographic_Resource
Infographic

Content Creation

Using Data to Create Effective B2B Content
Understanding-IT-Buyers-Behaviors_Resource-Tile
White Paper/E-Book

EMEA

Understanding IT Buyers’ Behaviors
Companyon_Venture_Partners_Res
Webinars/Events

Market Intelligence

Tech Investors and Operators: Companyon Ventures
Rev-Up-Your-Webinar -Lead-Engine-Res
White Paper/E-Book

Content Creation

Rev Up Your Webinar Lead Engine
PMV-Summit-2023_Resource-Tile_v1
Webinars/Events

Partner Marketing

Partner Marketing Visionaries™ Summit 2023
Webinar_Reach_Intent-Monitoring-for-Strategic-Purposes-Resource-Play
Webinars/Events

Intent Data

Intent Monitoring for Strategic Purposes
European-IT-Priorities-2023-Resource-Tile
Webinars/Events

Market Intelligence

European IT Priorities: What’s in Store for 2023?
Bessemer_Venture_Partners_Res
Webinars/Events

Market Intelligence

Tech Investors and Operators: Bessemer Venture Partners
whymostpublisherscantdeliverprecisionintentdata
Blog Post

Intent Data

Why Most Publishers Can’t Deliver Precise Intent Data
A-Roadmap-to-Authentic-B2B-Webinar-Button-Res
Webinars/Events

Content Creation

Webinar: How to Create Authentic B2B Webinar Content
Three-Essential-Ways-to-Use-Intent-Data-for-More-ABM-Revenue-Resource
White Paper/E-Book

ABM

Three Essential Ways to Use Intent Data for More ABM Revenue
MarTech-4-Resource-Image
White Paper/E-Book

Demand Generation

Forrester-Who-You-Gonna-Call-Resource-Tile-r1
Presentation

Intent Data

MarTech-3-E-Book-Resource
White Paper/E-Book

Intent Data

Three Ways Personas Can Improve ABM Performance
BrightTALK_Intent-Summit-2023_Resource Tile
Webinars/Events

Intent Data

Intent: Competing with Better Data
Demand-Gen-Report-State-of-Intent-Signal-Data-Res
Research/Analysis

Intent Data

2022 State of Intent/Signal Data
Critical-Foundation-for-ABM-Success_Resource-Tile_v4
Product Sheet

ABM

The Critical Foundation for ABM Success
ESG-Doug-Cahill-Video-Resource-Tile
Video

Market Intelligence

Technology Spending Intentions and Buyer Behavior in an Uncertain Economic Climate
digital display advertising
Blog Post

Advertising

Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy
TTGT_Practical_Guide_Implementing_ABM_Ebook_Resource_Icon-384×320
White Paper/E-Book

ABM

A Practical Guide to Implementing Account-Based Marketing
PMV-Marketing-Partners-Res
Webinars/Events

Partner Marketing

Partner Marketing Visionaries, Ep. 9: Marketing with and through Partners: The Power of Co-Marketing
Media-Consumption-Vendor-Study-Resources-Tile
White Paper/E-Book

Market Intelligence

2022-2023 Media Consumption and Vendor Engagement Study
Healthcare Tech Buyers
Blog Post

Intent Data

How to Find and Influence More Healthcare Tech Buyers
TTGT_Using_Data_to_Take_the_Guesswork_Out_of_Content_Planning-Resource-Tile
Infographic

Content Creation

Using Data to Take the Guesswork Out of Content Planning
VMware-Tanzu-Resources-Tile_v2
Case Study

ABM

How the VMware Tanzu® Team Fueled their ABM Program to Generate 34x ROI using Priority Engine
Two-Key-Areas-Resource-Tile
White Paper/E-Book

Marketing

Two Key Areas for Maximizing Marketing Impact Across the GTM
Rules-of-Engagement-4-Resource_v2
White Paper/E-Book

APAC

APAC Lead Engagement: Best Practices to Maximize Conversion E-book
Using_High_Value_Offers_Webinar_Res
Webinars/Events

ABM

Using High Value Offers For ABM Opportunity Creation
Conversion Pixel