Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

ABM_3-Paths-Res
White Paper/E-Book

ABM

ABM 2.0: 3 Paths to More Productive Revenue Capture in a Changing Interaction Landscape
Smart-Selling-Webinar-07052022-Resource-GEODE
Webinars/Events

Intent Data

Accelerating Strategic Account Revenue with Intent Data
Short-Complete-Guide-Resource-Tile
White Paper/E-Book

Intent Data

A Short, Complete Guide to Intent Data for Sales and Marketing
Activity-Matters-Ebook-Resource-2
White Paper/E-Book

Sales

Inside Sales: It’s Time to Bury Your Cold Contact List
SOCIAL_EBook_Light at the end of the funnel_Resource
White Paper/E-Book

Sales

Light at the End of the Funnel
Martech-Salestech-Intersect-Summit_Resource-Tile
Case Study

Sales and Marketing Alignment

Pipeline Acceleration at the Marketing + Sales Development Intersection
Martech-Salestech-Intersect-Summit_Resource-Tile
Case Study

Intent Data

Growing as a Challenger Brand in a Hot Security Market
conversation engine
Blog Post

Content Creation

Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective
Flip-the-Switch-on-Virtual-Events-eBook
White Paper/E-Book

Demand Generation

Flip the Switch on Virtual Events
EMEA content marketing strategies
Blog Post

Content Creation

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 2)
Martech-Salestech-Intersect-Summit_Resource-Tile
Webinars/Events

Intent Data

Empowering Sales Through Intent Data
Better-ABM-Five-Lessons-Res
White Paper/E-Book

ABM

Better ABM: Five Lessons Developer Marketing Can Teach All ABMers
AI vs. purchase intent
Blog Post

Intent Data

Comparing AI-Derived Signals and TechTarget’s Directly Observed Intent Data
EMEA content marketing
Blog Post

Content Creation

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 1)
Rules-of-Engagement-Res-Button
Video

Intent Data

Maximizing Content Creation to Drive Prospect Engagement
A_3-Step_Guide_to_Creating_Authentic_B2B_Webinar_Content
White Paper/E-Book

Content Creation

A 3-Step Guide to Creating Authentic B2B Webinar Content
TTGT_Part_7-Lead Scoring and Action Triggers _Res
White Paper/E-Book

Demand Generation

Align Sales and Marketing With Better Lead Scoring
TTGT_Part_8-9_Measurement KPIs-the Role of Awareness _Res
White Paper/E-Book

Demand Generation

Measurement, KPIs & the Role of Awareness
Part_6-Marketing_Channels_Programs_Campaigns
White Paper/E-Book

Demand Generation

Achieve Internal Alignment with a Marketing Activity Taxonomy
BrightTALK-Co-Presenting-Webinars.jpg
White Paper/E-Book

Content Creation

Co-Presenting Webinars
What-Is-Great-Content-for-Buyers-and-Whys-It-So-Hard-resource-r1
White Paper/E-Book

Content Creation

What Is Great Content for Buyers and Why’s It So Hard?
TTGT_Part_5_Building for the Buying Committee
White Paper/E-Book

Demand Generation

Build a Demand Gen Engine for Buying Committees
TTGT_Part_4_Establish Organizational Alignment-Res
White Paper/E-Book

Demand Generation

Organizational Alignment: Accelerating Your Sales Pipeline
TTGT_Essential Metrics for ABM_Resource_Icon
White Paper/E-Book

Demand Generation

7 Essential Metrics for Account-Based Marketing
Authentic-Connections
White Paper/E-Book

Content Creation

Three Steps to Authentic Connections in B2B ebook
Pre-Webinar-Checklist
White Paper/E-Book

Content Creation

Pre-Webinar Checklist
Real Purchase Intent Data
Blog Post

Intent Data

Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent
enterprise technology spending
Blog Post

Partner Marketing

3 Trends in Enterprise Technology Spending Impacting Partner Ecosystems
Brand-Advertising-Guarantee-Success-Display-Ads-Resource-Tile
Infographic

Advertising

Guarantee the Success of Your Display Campaigns
Embracing-Customer-Uniqueness-Resource-Tile_v1
Webinars/Events

ABM

Embracing Your Customer’s Uniqueness to Win in ABM and ABX
Adpating-to-the-Speed-of-Change-Resource-Tile
White Paper/E-Book

ABM

Adapting to the Speed of Change: Six Strategic Habits to Adopt in Your Sales and Marketing Planning
Rules-of-Engagement-3-Resource-Play
Webinars/Events

Demand Generation

Rules of Engagement: Driving Conversion Through Automation & Nurture Strategies
Tethering-Brand-and-Buyer-Resource-Tile_v1
Webinars/Events

Advertising

Tethering Brand & Buyer: Targeting Your Brand in a Changing Digital B2B Space
Don_t-Box-Yourself-In_Webinar-Resource-icon_3
White Paper/E-Book

ABM

Don’t Box Yourself In, 4 Tips for Amplifying Your B2B Marketing
ABM-Webinar-Series-3-Resource
Webinars/Events

ABM

Capitalizing on ABM Engagement: Measure Right, then Optimize
Billion-Dollar-Blindness-WEBINAR-Resource-Image.jpg
White Paper/E-Book

Demand Generation

Billion Dollar Blindness: Why You’re Missing Revenue Opportunity in Marketing & Sales
market_through_with_partners
Blog Post

Partner Marketing

The Art and Power of Marketing With and Through Partners
Cornerstone-Ebook-MQLs-Wont-Cut-It-Resource-Tile
Presentation

ABM

Because Your MQLs Just Won’t Cut It
Short-End-to-End-Guide-Resource-Tile-R1
White Paper/E-Book

ABM

A Short End-to-End Guide to ABM Engagement
TTGT-Talkdesk_How-to-Build-Modern-Engine-Resource-Tile
White Paper/E-Book

Demand Generation

How to Build, Scale & Evolve the Modern Data-Driven Demand Gen Engine
demand generation strategies
Blog Post

Demand Generation

Keeping Up with Evolving B2B Demand Gen Thinking and Practice
APAC-regional-content-perspectives-r2
Blog Post

Content Creation

APAC Perspectives on Regional Content Development
Demise-of-Dead-End-Demand-Resource-Tile_v1
Webinars/Events

Demand Generation

The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
DGR-Webinar-Resource-Play
Webinars/Events

Demand Generation

Leveraging Real Intent Data and an Always-On Strategy to Convert More In-Market Accounts
ABM-HVO-INFG_Resource-icon
Infographic

ABM

ABM High-Value Offers: Bridging the Engagement Gap for Sales
Rules-of-Engagement-2-Resource-Play
Webinars/Events

Marketing

Rules of Engagement: Think Beyond Campaigns and Build an Always-On Strategy
BTLK-DrivingDemand-2022-Resource
Webinars/Events

Marketing

Maximizing Marketing Impact: Great Content Combined with Great Distribution
Tenbound_Webinar-Presentation-Recap_Resource-icon
White Paper/E-Book

Sales

Frightening Realities: Improve SDR Impact
Expert-Panel-Webinar-Today’s-Market-Realities-Require-New-Demand-Gen-Strategies-resource-icon
White Paper/E-Book

Demand Generation

New Demand Strategies to Maximize Opportunities in Today’s Market
Expert-Panel-Webinar-Today’s-Market-Realities-Require-New-Demand-Gen-Strategies-resource-icon
Webinars/Events

Demand Generation

Today’s Market Realities Require New Demand Gen Strategies
BTLK-DrivingDemand-2022-Resource
Webinars/Events

Marketing

Like Tetris™ for B2B, How to Win in the Building Demand Game
Build-a-Better-Webinar
White Paper/E-Book

Demand Generation

Build a Better Webinar
TTGT_Part_3_Map Content to the Buyers Journey_Social_Media-Res
White Paper/E-Book

Demand Generation

Audit Your Demand Gen Success: Set the Stage For Performance Push
TTGT_Part_2_Map Content to the Buyers Journey-Res
White Paper/E-Book

Demand Generation

Content Mapping: Delivering the Right Message at the Right Time
TTGT_1_Document_Your_Ideal_Customer_Profile_Res
White Paper/E-Book

Demand Generation

Ideal Customer Profile (ICP): Foundation of an Effective Demand Generation Strategy
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