Vertical Market Sales Strategy

News and analysis on vertical markets in information technology, with a focus on IT channel companies. Learn how to a apply vertical market sales strategy in sectors such as government, education, financial services and healthcare.

February 17, 2022 17 Feb'22
ServiceNow telecom sector heats up for partners

Ecosystem players are maneuvering for business opportunities at the intersection of high-growth technology and legacy systems; other IT channel news.
August 06, 2021 06 Aug'21
GFT expands digital transformation services to North America

After successfully expanding into Latin American markets, the German IT services and software engineering company will target the U.S. and Canada; other IT channel news.
July 27, 2021 27 Jul'21
Microsoft Inspire 2021 news and conference guide

At its annual global partner conference, Microsoft will reveal its key priorities for the upcoming year. Read on for news and analysis from Microsoft Inspire 2021.
July 16, 2021 16 Jul'21
Microsoft partner community gets industry cloud, training boost

At Microsoft Inspire, the company expanded its industry cloud portfolio with a sustainability cloud and promised to expand partners' technical expertise; other IT channel news.

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solution provider

A solution provider is a vendor, service provider or value-added reseller (VAR) that comprehensively handles the project needs of their client from concept to installation through support. Continue Reading
vertical market

A vertical market is made up of companies that offer goods and services to meet the needs of customers in a specific industry or niche market. Continue Reading
MSP onboarding checklist: Tops tips for developing a process

Establishing and standardizing an onboarding process can help ensure your client relationships begin strong. Experts share tips on how to develop an MSP onboarding checklist. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Partners see client transformation in industry clouds

Verticalized offerings could help organizations get more out of their cloud investments and seize competitive advantage, with service providers playing an advisory role. Continue Reading
4 key managed services trends to watch in 2022

Service providers should prepare to navigate industry consolidation, an uneven vertical market landscape, rising digital transformation demand and new partnering models. Continue Reading
Education technology market seeks stability in hybrid model

Channel partners said schools now have a chance to revisit hastily created remote learning systems as they take a longer-term, enterprise view of cloud and security. Continue Reading

Learn to apply best practices and optimize your operations.

Cloud for industry sectors calls for co-innovation

The verticalization of cloud computing will hinge on alliances in which service providers, hyperscalers and customers collaborate on industry-specific platforms. Continue Reading
Digitally mature companies drive innovation, IT spend

CIOs pushing on with their digital transformation projects will seize new opportunities in the coming year, with cybersecurity, cloud and AI among the areas for investment. Continue Reading
Co-managed IT support sees demand in the remote work era

As businesses weather the pandemic, many organizations' IT departments find themselves pushed to the limits and in need of outside help. Enter co-managed IT support services. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Healthcare security services firms tackle ransomware spike

As healthcare organizations face an onslaught of ransomware attacks, channel partners can assist with security initiatives such as zero-trust architectures to prevent breaches. Continue Reading
HPE GreenLake partners to help Kern County take control of IT

Kern County, Calif., faced a daunting challenge of reigning in costs and a sprawling technology ecosystem. HPE GreenLake and MSP Nth Generation were brought in to help. Continue Reading
Remote learning technology emerges as top ed market focus

MSPs and consultants say customers in the education vertical are ramping up distance learning systems as they prepare for the new school year amid the COVID-19 pandemic. Continue Reading