Browse Definitions :
Definition

middle of life (MOL)

Middle of life (MOL), in the context of manufacturing and product lifecycles, is the segment of a product’s existence in which it is established in the marketplace.

For successful products, the MOL stage is the one that lasts longest. Manufacturers sometimes employ extension strategies, such as price cuts and rebranding efforts, in the attempt to keep a product in the MOL stage instead of allowing it to lose market share and begin its descent into the end-of-life (EOL) stage, where it ends its useful life.

Product lifecycle management (PLM) is a systematic approach to managing the series of changes a product goes through, from its design and development to its ultimate retirement or disposal. PLM software can be used to automate the management of product-related data and integrate the data with other business processes such as enterprise resource planning (ERP) and manufacturing execution systems (MES).

The marketing product cycle differs from the manufacturing and general business product lifecycle concept in that it is generally concentrated in the MOL stage and is less concerned with the beginning and end of life stages, in which marketing is less relevant.

This was last updated in December 2013
SearchNetworking
SearchSecurity
  • man in the browser (MitB)

    Man in the browser (MitB) is a security attack where the perpetrator installs a Trojan horse on the victim's computer that is ...

  • Patch Tuesday

    Patch Tuesday is the unofficial name of Microsoft's monthly scheduled release of security fixes for the Windows operating system ...

  • parameter tampering

    Parameter tampering is a type of web-based cyber attack in which certain parameters in a URL are changed without a user's ...

SearchCIO
  • e-business (electronic business)

    E-business (electronic business) is the conduct of business processes on the internet.

  • business resilience

    Business resilience is the ability an organization has to quickly adapt to disruptions while maintaining continuous business ...

  • chief procurement officer (CPO)

    The chief procurement officer, or CPO, leads an organization's procurement department and oversees the acquisitions of goods and ...

SearchHRSoftware
SearchCustomerExperience
  • clickstream data (clickstream analytics)

    Clickstream data and clickstream analytics are the processes involved in collecting, analyzing and reporting aggregate data about...

  • neuromarketing

    Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically ...

  • contextual marketing

    Contextual marketing is an online marketing strategy model in which people are served with targeted advertising based on their ...

Close