Definition

What is Blue Yonder (formerly JDA Software)?

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Blue Yonder, formerly JDA Software, is a software and consultancy company that specializes in selling supply chain management products and services to businesses. Currently, its list of clients spans across a variety of industries, from automotive to food and beverage to retail. JDA Software rebranded to Blue Yonder in 2020, reflecting its evolution into a provider of cloud-based supply chain solutions driven by artificial intelligence (AI).

The goal of Blue Yonder's software is to help its customers optimize costs, achieve revenue growth, quicken execution times and increase supply chain efficiency. Blue Yonder now integrates AI and machine learning to enhance its offerings, enabling businesses to anticipate demand, optimize inventory and adapt to market changes in real time.

As the consumer marketplace continues evolving, Blue Yonder products address the nuances within delivery, planning, collaboration, demand and fulfillment by integrating real-time market indicators around shopper purchase intent.

Applications can be purchased on a standalone basis dependent on specific needs or grouped in categories based on the most relevant industry sector. With its cloud-based platform, Blue Yonder offers scalable solutions that provide real-time visibility and collaboration across the entire supply chain.

Supply chain management diagram.
Blue Yonder supply chain management products and services enhance supply chain visibility and collaboration.

Blue Yonder product sectors

Supply chain products offered by Blue Yonder are divided into three sectors:

  • Manufacturing and distribution. This sector handles the behind-the-scenes operations that are involved in delivering products to consumers. Featuring fulfillment maps and supply/demand curves, the intelligent manufacturing software monitors stock, aids in inventory planning, and initiates replenishment. With Blue Yonder's advancements, this sector now also includes enhanced predictive analytics, automation and end-to-end visibility, ensuring more efficient and sustainable operations.
  • Retail. This sector focuses on businesses with physical retail locations and the range of processes that make them run efficiently. Tools for retail companies include category management, intelligent fulfillment, merchandise operations, retail planning and store operations. Recent updates have brought omnichannel capabilities to the forefront, helping retailers seamlessly integrate their online and offline operations, further supported by AI-driven demand forecasting.
  • Service industry. This sector offers pricing and revenue management (PRM) tools with a focus on the hospitality, media and travel fields. PRM software forecasts data to balance price versus profitability. The integration of AI-driven demand forecasting allows businesses to optimize pricing strategies dynamically, ensuring maximum profitability while maintaining a focus on sustainability.

Explore our guide to supply chain management and where to start when undergoing a supply chain transformation. See why enterprise hybrid AI use -- combining human insight with machine learning -- is poised to grow. Check out top warehouse management systems and order management software products.

This was last updated in September 2024

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