Business and technology consulting firm SADA has expanded its Google Cloud optimization services through a partnership with Intel.
The companies this week launched a program to improve customers' Google Cloud Platform (GCP) deployments that run on Intel hardware. Currently in pilot, the program taps SADA and Intel engineers, who will help customers with workload placement, cost and performance benchmarking, and GCP configuration, according to SADA, based in Los Angeles.
About a dozen of SADA's customers have participated in the Google Cloud optimization program and had to meet several requirements to qualify. Requirements include a certain level of annual spending on GCP offerings and use of GCP instance types, such as N2, C2, M2, M1 or O2, that are based on Intel hardware. Additionally, SADA selected customers who run workloads related to smart analytics, data warehousing, infrastructure modernization or application modernization.
If the pilot program proves successful, SADA will look to open it up to a wider set of customers, SADA CEO Tony Safoian said in an interview.
The Google Cloud optimization program also encourages SADA customers to gradually migrate more of their workloads to GCP. "Customers that are excited about the performance [and cost] benefits of running on Intel processors on GCP … will hopefully have the confidence to continue their investment and journey on GCP and move more workloads over time," Safoian said.
To instill confidence in customers who are hesitant of cloud migrations, the program will highlight the Intel technology underlying GCP instances, evoking the famous "Intel Inside" campaign of the 1990s, Safoian said. Whereas that campaign made the case for PCs to run on Intel, SADA and Intel hope to now make the case for clouds that run on Intel.
"[The Intel Inside strategy] made it common vernacular to talk about what's inside a computer for the first time ever," Safoian said. "Nobody had understood or cared before. Now we are talking … about what's inside the cloud."
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