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Idea management software: The future is now

Idea management software sounds so futuristic, it makes me think of the movie Minority Report. In fact, ideation management is in the here and now. As News Director Christina Torode reported this week, “Web-based collaboration software developed according to behavioral science methods, software algorithms and game mechanics are designed to formalize idea management and to entice employees to take part in the innovation process.”l

Or, as AAA’s social media guru called it, a “suggestion box on steroids.” The automobile-assistance giant has tapped into idea management software to better recognize and reward innovation across the enterprise.

I’ve been awaiting a more formal collation and organization of thoughts shared via social media for quite awhile — probably since I covered a Web 3.0 presentation at MIT a couple of years ago.

Here’s what I reported back then:

“In the next decade, Google searches of the entire Internet might not be the first place Web users look for answers — a fact that enterprise CIOs should keep in mind when developing and exporting their firms’ network strategies. Already, a great deal of information is being shared via Twitter and Facebook status updates in more informal sessions. Information in Twitter, Yahoo Answers and the like ‘is being archived, but it needs to be curated,” said Joseph Smarr, then the chief platform architect at Mountain View, Calif.-based social networking service Plaxo Inc., advocating for better tagging methods. “The reuse of shared knowledge is going to be increased.”

At that time, I was fairly new to both Twitter and Facebook, which didn’t have the permeation they do now. The thought of collecting social media chatter — this whole “ideation management” notion — sounded revolutionary. Now, it sounds commonsense, and companies such as AAA are reaping the innovation benefits.

Has your organization tried to implement idea management software, or do you plan to do so in the future?

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