Information management strategy
Top Stories
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Tip
15 Nov 2022
8 free SEO keyword research tools to explore
SEO keyword research tools can help marketing teams create the content their audiences want to see. Free tools include Google Search Console, Keyword Surfer and Semrush. Continue Reading
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Tip
01 Sep 2022
How to create an e-commerce content strategy to improve sales
A content strategy that includes headless CMS, useful product information and visuals can draw the customer's focus to your product and improve your sales. Continue Reading
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Tip
31 Jul 2020
8 electronic signature best practices to build in to your workflow
Some tips to think about when creating an e-signing process include cataloging documents requiring signatures, building user stories and determining necessary software features. Continue Reading
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Tip
28 Jul 2020
What the CCPA means for content security
Now that the CCPA is in full effect, businesses must adjust their processes to better protect content. Organizations should prioritize security to avoid fines. Continue Reading
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Tip
21 Jul 2020
What to consider when developing a corporate taxonomy
Finding information efficiently within a company is key for user productivity. Businesses should develop an enterprise search strategy to improve content navigation and discovery. Continue Reading
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Answer
08 Jul 2020
What roles are essential on a content marketing team?
There are a number of people involved in business content marketing teams. Some of those roles include content managers, content strategists and content creators. Continue Reading
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Tip
29 May 2020
4 tips for creating a content marketing SEO strategy
There are multiple components to a good SEO strategy, and it's important for businesses to stay plugged in and evolve with those strategies over time. Continue Reading
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Tip
29 Apr 2020
What to consider with the digitization of business processes
Many companies want to go digital, but they shouldn't abandon physical paper. Not everyone can digitize quickly, so it's important to accommodate them in a digital transformation. Continue Reading
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Feature
04 Mar 2020
4 ways to create an effective personalization strategy
Creating a personalization strategy can ensure that businesses offer the best possible experience to customers, with simple yet effective interactions. Continue Reading
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News
28 Feb 2020
Contentful App Framework first major release under new CEO
Contentful CEO Steve Sloan, who joined the company in November after leaving Twilio, discusses the release of App Framework, a bundle of APIs and workflow blueprints. Continue Reading
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News
11 Feb 2020
Akeneo rolls out newest version of PIM software
Akeneo PIM version 4.0 features digital asset manager, API-integrated connection modules and AI attribute mapping to better organize enterprise data. Continue Reading
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Tip
06 Feb 2020
Decide if a paywall strategy is right for your business
Organizations that sell content might benefit from a paywall. Here are some questions to ask when deciding if a paywall strategy is right for your business. Continue Reading
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Tip
03 Feb 2020
Consider content first in a digital transformation
Organizations should think about content and where it will live at the beginning of any digital transformation to avoid headaches and extra work down the road. Continue Reading
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Opinion
20 Dec 2019
Digital experience trends to watch in 2020
With the availability of AI, personalization engines and customer data platforms, businesses and consumers can expect improved digital experiences in 2020. Continue Reading
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Opinion
13 Dec 2019
DNA as a content storage device is closer than you think
Storing content in DNA may one day be possible, but today, it's neither practical nor cost-effective. Here's where this technology stands in today's world. Continue Reading
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Tip
06 Dec 2019
Personalization engines help engage and retain customers
Content personalization is essential to getting the right material to the right customers. Here are some personalization engines that can help you better target your content. Continue Reading
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Tip
22 Oct 2019
5 tips to avoid content sprawl when using Microsoft Teams
Businesses should heed this advice when rolling out Microsoft Teams to avoid content sprawl and ensure users can easily find the content they seek. Continue Reading
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Tip
09 Sep 2019
3 things to learn before considering blockchain integration
Paul Swider, CTO at RealActivity LLC, discusses how to use blockchain technology to increase the security and usefulness of transaction software during a presentation at SPTechCon 2019. Continue Reading
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News
09 Jul 2019
OpenText cloud editions to replace on-prem apps
OpenText cloud editions are on the way for on-premises apps, including content services, AppWorks, security and business apps. Continue Reading
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Tip
01 Jul 2019
The role of blockchain in information governance
While blockchain got its start as the foundation for different cryptocurrencies, it can also be beneficial in content management. Here's how it works. Continue Reading
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News
14 Jun 2019
Nuxeo Insight Cloud adds AI content services to platform
Nuxeo adds AI content services to its content management suite in hopes of spurring citizen data scientists to create custom data models for their workflows. Continue Reading
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News
08 May 2019
Einstein Analytics for Financial Services enhances banking CX
Salesforce's new analytics tools for financial services follow AI advancements from IBM Watson and Acquia upgrading customer experiences in retail banking and wealth management. Continue Reading
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Tip
01 Apr 2019
5 steps to integrate a content personalization engine into a CMS
Customer experience is a top focus in the business world today, and personalized content can go a long way toward delivering that exceptional experience. Continue Reading
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Feature
27 Mar 2019
Trends to follow: Voice SEO and CX personalization
Voice and personalization are CX trends to follow as businesses place more emphasis on customer experience, according to analysts at Oracle's Modern Customer Experience conference. Continue Reading
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Podcast
26 Jul 2018
Evaluating CMS platforms, LA County stays on Documentum
OpenText wins -- or rather, retains -- a massive Documentum customer in LA County after the company acquired the content services platform from EMC last year. Continue Reading