Polycom Trio integrates with Alexa for Business

Poly to release a line of phones for Microsoft Teams

Poly unveiled two models of its new CCX series phones for Microsoft Teams: a basic desk phone with a color display and an executive model with a larger screen designed for video conferencing. Poly eventually plans to make the CCX line available as open Session Initiation Protocol devices.

Poly follows the lead of Crestron, Yealink and AudioCodes in releasing phones certified to run with Microsoft Teams, the cloud-based successor to Skype for Business. Poly will release its devices in the third quarter of 2019.

Poly also released the Elara 60, a docking station for mobile phones. The device, which Poly has targeted at mobile-first workers, comes with a headset, speakerphone, a dial pad and a Microsoft Teams button that launches the Teams mobile app.

Despite Microsoft's aggressive push of Teams, the 2-year-old product lacked essential hardware and interoperability partnerships until recently. Microsoft said this week that 500,000 organizations had begun piloting or using Teams.

The previous lack of Teams-native desk phones was likely a roadblock for some companies looking to migrate from Skype for Business to Teams. Business can connect Skype-certified phones to Teams through a gateway, but with limited features.

At the same time, an increasing number of users now prefer softphone clients to physical phones.

Multicómputos, an IT company based in the Dominican Republic, is beginning to think about moving from Skype for Business Online to Teams. The previous lack of Teams phones wasn't a significant issue, said Michael Albert, a strategy manager for the company.

"I think it still plays a part, having the desk phone itself. But, more and more, over time, I believe we're going to see more usage of softphones and cellphones as the main communications client," Albert said.  

In addition to the new phones, Poly announced that its service for connecting third-party video endpoints to Microsoft Teams now synced with hardware registered on premises. The service, RealConnect, works with devices from Poly, as well as vendors such as Cisco and Logitech. Pexip and BlueJeans provide similar interoperability services for Microsoft.

Plantronics, Polycom take a risk in launching Poly

Plantronics and Polycom rebranded the combined company as Poly this week, opting to abandon the strong name recognition of each brand.

Plantronics, a maker of consumer and enterprise headsets, purchased the well-established voice and video hardware vendor Polycom for $2 billion last year.

Over the past several months, the two companies have continued using both names. Polycom is a better-known brand in the enterprise market, yet the company began making product announcements under the Plantronics brand. That caused confusion, which fueled speculation that one name would win out.

Instead, Plantronics and Polycom opted to retire both brands and debut Poly. The company also unveiled a new logo, which pays homage to Plantronics' history in aviation and Polycom's flagship Trio conference phones.

"It's a bold move. Polycom and Plantronics [were] both very strong brands," said Zeus Kerravala, principal analyst at ZK Research, based in Westminster, Mass.