News, Insight and Analysis

News

• Hitachi Vantara storage and data protection at your service

  Customers that opt for service-based consumption have Hitachi Vantara's storage hardware installed in their data center, and the vendor handles management and backup. Continue Reading

• IT Priorities survey: CRM trends indicate move to the cloud

  Hybrid cloud and on-premises IT should remain the norm for years. But more respondents to TechTarget's late 2017 survey indicate more cloud CRM and social media monitoring. Continue Reading

• On tap for Microsoft Ignite conference: Adobe, Dynamics 365, LinkedIn

  New Adobe integrations and further integrations of existing products are possible announcements from Microsoft Ignite 2017. Continue Reading

• Why has the Microsoft-Salesforce partnership soured?

  While the Microsoft-Salesforce partnership was touted with great fanfare just two years ago, the relationship has since soured. Continue Reading

• FinancialForce project management tool boosts Lexmark's ECM services

  When Lexmark took on FinancialForce to manage its technology services projects, its ability to provide services blossomed Continue Reading

Evaluate

• What is Adobe Experience Cloud? CRM platform overview

  Adobe Experience Cloud -- the vendor's CRM platform -- includes tools to help medium and large enterprises manage all facets of their customer engagement strategies. Continue Reading

• Tea Forte steeps value from new B2C CRM

  B2B CRM vendors like Marketo and Salesforce have tailored their wares for consumer-facing businesses, but B2C CRM vendor Zaius proved to be the right cup of tea for one company. Continue Reading

• Marketers face stiff challenges improving CRM capabilities

  Amid the proliferation of AI and cloud-based apps, marketers acknowledge and take partial blame for problems encountered along the way to improving their CRM capabilities. Continue Reading

• Cohesive AI in CRM strategies requires a singular 360 view

  Implementing and upgrading AI CRM marketing and sales capabilities requires a holistic, multipronged strategy that encompasses all departments and customer engagement channels. Continue Reading

• Automation features help settle CRM migration quandary for one office

  Insightly CRM for G Suite or Salesforce? One of a manufacturing company's 72 offices takes the road less traveled. Continue Reading

Manage

• Digital sales transformation may require shadow IT dark ops

  Sales tech initiatives culminating with flipping the AI switch require operational and IT prep involving data aggregation, training salespeople and, possibly, shadow IT experiments. Continue Reading

• Improving customer engagement strategies with CRM tools

  There are several different types of CRM tools that can be used to improve your customer engagement strategies. Continue Reading

• Microsoft Convergence focuses on analytics, cloud

  Microsoft Convergence attendees explored the new cloud-based Power BI analytics tool at the conference. Continue Reading

• Salesforce.com and CVM do supply-chain management in the cloud

  Salesforce.com rolled out the red carpet for its collaboration with CVM Technology when it put the company's supply-chain management tool on Force.com. Continue Reading