Buyer-Centricity and Other Marketing Insight From TechTarget’s Boston #ROISummit

summit twitpic buyer-centricity

Yesterday, October 29, some of the best and brightest technology marketers gathered at TechTarget headquarters for our annual Boston-area ROI Summit. The jam-packed agenda featured incredibly actionable advice from marketing […]

International Marketing: What Technology Marketers Can Learn from the NFL

While the NFL is under the microscope for numerous items that they wish they could hide from, there is one recent action they took that should be served as a […]

Tech Marketer Talks: Geeta Sachdev – CMO, VMTurbo

Geeta Sachdev is the Chief Marketing Officer for VMTurbo. With over 20 years of global marketing experience, Geeta has been a pioneer bringing the sales and marketing high velocity model […]

Tech Marketer Talks: Raigan Irwin-McCabe, Insight

Tech Marketer Talks

Raigan Irwin-McCabe is the Marketing Manager of Campaigns at Insight and is a TechTarget customer. Insight has been running multi-faceted programs with TechTarget including custom content creation, custom events, and […]

Media evolution and the changing role of technology marketers

changing roles of technology marketers

As most everyone would agree, since the advent of the web, buyers predominantly conduct their purchase research online. In few places is this more prevalent than with enterprise technology purchases—where […]

A new era of intelligence-driven media

intelligence-driven media

A new year and new beginning for the technology media industry In the past couple months, I’ve posted many comments on this blog with respect to an evolving marketplace and […]

More context on Context Marketing

Recently I noticed a lot buzz around context marketing so I started poking around the usual marketing hubs to get more “context” around this topic. It got me wondering what […]

Treat your prospects like customers and your customers like family….

Converting leads to customers isn’t simple. At a high level, it starts with a lead, engaging them, nurturing them along the way until ultimately they buy from you and become […]

Getting content from content

You’d basically have to live in a bubble to escape the superfluity of content marketing content getting published today (literally 18.1m Google results last I looked).   And if you’re following […]

It’s not about you……it’s about your customers

Building good customer relationships takes persistence, effort and commitment.  Delivering knowledge and insight to customers is key to building and enhancing relationships. Sharing helpful tips and maintaining personal connections with clients […]

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