Browse Definitions :
Definition

HubSpot

TechTarget Contributor
By

HubSpot is a company that sells software designed for inbound marketing, including content management, search engine optimization and other tools.

The company, founded in 2004 by Brian Halligan and Dharmesh Shah at Massachusetts Institute of Technology, coined the term "inbound marketing" to describe its product. Their goal was to make marketing more personal for businesses to attract more customers.

HubSpot offers three products: CRM Free, Marketing Hub and Sales Hub.

CRM Free is a customer relationship management tool that organizes sales leads and tasks in one Dashboard. It also keeps track of sales and communications by logging them automatically. It can be integrated with HubSpot’s other sales products.

HubSpot Marketing Hub is a content management software that sales teams design websites that will bring in more traffic. The program helps with search engine optimization and designing effective calls to action.

Sales Hub uses email automation and tracking to allow salespeople to connect with and follow up on leads more easily. It also offers tools that make it easier to schedule meetings and speak with potential buyers.

This was last updated in January 2018

Continue Reading About HubSpot

SearchNetworking
  • network packet

    A network packet is a basic unit of data that's grouped together and transferred over a computer network, typically a ...

  • virtual network functions (VNFs)

    Virtual network functions (VNFs) are virtualized tasks formerly carried out by proprietary, dedicated hardware.

  • network functions virtualization (NFV)

    Network functions virtualization (NFV) is a network architecture model designed to virtualize network services that have ...

SearchSecurity
  • Domain-based Message Authentication, Reporting and Conformance (DMARC)

    The Domain-based Message Authentication, Reporting and Conformance (DMARC) protocol is one leg of the tripod of internet ...

  • data breach

    A data breach is a cyber attack in which sensitive, confidential or otherwise protected data has been accessed or disclosed in an...

  • insider threat

    An insider threat is a category of risk posed by those who have access to an organization's physical or digital assets.

SearchCIO
  • data privacy (information privacy)

    Data privacy, also called information privacy, is an aspect of data protection that addresses the proper storage, access, ...

  • leadership skills

    Leadership skills are the strengths and abilities individuals demonstrate that help to oversee processes, guide initiatives and ...

  • data governance policy

    A data governance policy is a documented set of guidelines for ensuring that an organization's data and information assets are ...

SearchHRSoftware
SearchCustomerExperience
  • recommerce

    Recommerce is the selling of previously owned items through online marketplaces to buyers who reuse, recycle or resell them.

  • implementation

    Implementation is the execution or practice of a plan, a method or any design, idea, model, specification, standard or policy for...

  • first call resolution (FCR)

    First call resolution (FCR) is when customer service agents properly address a customer's needs the first time they call.

Close