Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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White Paper/E-Book

Content

Co-Presenting Webinars
What-Is-Great-Content-for-Buyers-and-Whys-It-So-Hard-resource-r1
White Paper/E-Book

Content

What Is Great Content for Buyers and Why’s It So Hard?
TTGT_Part_5_Building for the Buying Committee
White Paper/E-Book

Demand Generation

Build a Demand Gen Engine for Buying Committees
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White Paper/E-Book

Demand Generation

Organizational Alignment: Accelerating Your Sales Pipeline
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White Paper/E-Book

Demand Generation

7 Essential Metrics for Account-Based Marketing
Authentic-Connections
White Paper/E-Book

Content

Three Steps to Authentic Connections in B2B ebook
Pre-Webinar-Checklist
White Paper/E-Book

Content

Pre-Webinar Checklist
Real Purchase Intent Data
Blog Post

Intent Data

Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent
enterprise technology spending
Blog Post

Partner Marketing

3 Trends in Enterprise Technology Spending Impacting Partner Ecosystems
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Infographic

Advertising

Guarantee the Success of Your Display Campaigns
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Webinar

ABM

Embracing Your Customer’s Uniqueness to Win in ABM and ABX
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White Paper/E-Book

ABM

Adapting to the Speed of Change: Six Strategic Habits to Adopt in Your Sales and Marketing Planning
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Webinar

Demand Generation

Rules of Engagement: Driving Conversion Through Automation & Nurture Strategies
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Webinar

Advertising

Tethering Brand & Buyer: Targeting Your Brand in a Changing Digital B2B Space
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White Paper/E-Book

ABM

Don’t Box Yourself In, 4 Tips for Amplifying Your B2B Marketing
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Webinar

ABM

Capitalizing on ABM Engagement: Measure Right, then Optimize
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White Paper/E-Book

Demand Generation

Billion Dollar Blindness: Why You’re Missing Revenue Opportunity in Marketing & Sales
market_through_with_partners
Blog Post

Partner Marketing

The Art and Power of Marketing With and Through Partners
Cornerstone-Ebook-MQLs-Wont-Cut-It-Resource-Tile
Presentation

ABM

Because Your MQLs Just Won’t Cut It
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White Paper/E-Book

ABM

A Short End-to-End Guide to ABM Engagement
TTGT-Talkdesk_How-to-Build-Modern-Engine-Resource-Tile
White Paper/E-Book

Demand Generation

How to Build, Scale & Evolve the Modern Data-Driven Demand Gen Engine
demand generation strategies
Blog Post

Demand Generation

Keeping Up with Evolving B2B Demand Gen Thinking and Practice
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Blog Post

Content

APAC Perspectives on Regional Content Development
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Webinar

Demand Generation

The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement
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Webinar

Demand Generation

Leveraging Real Intent Data and an Always-On Strategy to Convert More In-Market Accounts
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Infographic

ABM

ABM High-Value Offers: Bridging the Engagement Gap for Sales
Rules-of-Engagement-2-Resource-Play
Webinar

Marketing

Rules of Engagement: Think Beyond Campaigns and Build an Always-On Strategy
BTLK-DrivingDemand-2022-Resource
Webinar

Marketing

Maximizing Marketing Impact: Great Content Combined with Great Distribution
Tenbound_Webinar-Presentation-Recap_Resource-icon
White Paper/E-Book

Sales

Frightening Realities: Improve SDR Impact
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White Paper/E-Book

Demand Generation

New Demand Strategies to Maximize Opportunities in Today’s Market
Expert-Panel-Webinar-Today’s-Market-Realities-Require-New-Demand-Gen-Strategies-resource-icon
Webinar

Demand Generation

Today’s Market Realities Require New Demand Gen Strategies
BTLK-DrivingDemand-2022-Resource
Webinar

Marketing

Like Tetris™ for B2B, How to Win in the Building Demand Game
Build-a-Better-Webinar
White Paper/E-Book

Demand Generation

Build a Better Webinar
TTGT_Part_3_Map Content to the Buyers Journey_Social_Media-Res
White Paper/E-Book

Demand Generation

Audit Your Demand Gen Success: Set the Stage For Performance Push
TTGT_Part_2_Map Content to the Buyers Journey-Res
White Paper/E-Book

Demand Generation

Content Mapping: Delivering the Right Message at the Right Time
TTGT_1_Document_Your_Ideal_Customer_Profile_Res
White Paper/E-Book

Demand Generation

Ideal Customer Profile (ICP): Foundation of an Effective Demand Generation Strategy
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Infographic

Intent Data

Is Bad Outreach Killing Your Business?
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White Paper/E-Book

Demand Generation

Building Basic Email Nurturing Skills
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Webinar

Sales and Marketing Alignment

Maximizing GTM Performance End-to-End
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Video

Sales and Marketing Alignment

Aligning Sales and Marketing: Practical Advice from a Sales Leader
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Webinar

Channel

Winning Channel Strategies: Align Your Partner Programs and Ecosystem to 2022 IT Spending Trends
CEO Mike Cotoia
Video

Intent Data

Interview with CEO Mike Cotoia: Building Better Solutions for Our Customers
Making-Sense-of-B2B-Purchasing-Intent-Data
White Paper/E-Book

Intent Data

Making Sense of B2B Purchase Intent Data and Putting It to Use
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Video

Content

Marketing’s Role in Digital Sales Content
intent data
Blog Post

Intent Data

A Practitioner’s Brief on Intent Data
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Infographic

ABM

Creating More ABM Opportunities Using Webinars
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Video

Content

How to Build More Pipeline ­When Everything’s Gone Virtual
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White Paper/E-Book

ABM

3 Reasons Your ABM Program Could End in Disaster
HGInsights
White Paper/E-Book

ABM

3 Data-Based Ways to Improve ABM Now
TTGT_Owners_Manual_Modern_Demand_Gen_Res
White Paper/E-Book

Demand Generation

The Modern Demand Gen Engine: Everything You Need to Know to Succeed
Accelerating-Strategic-Accounts-Ebook-Resource-r1
White Paper/E-Book

Intent Data

Accelerating Strategic Account Revenue Using the Right Intent Data
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White Paper/E-Book

Sales

Beyond Activity Measures: Increase SDR Yields by Focusing on Quality
Tenbound-RevOps-Research-Report-Resource
White Paper/E-Book

ABM

How Does Your Sales Development Program Measure Up?
Gartner_HVO-Ebook_Resource-icon
White Paper/E-Book

ABM

Growing Sales Revenue Using HVOs for ABM Engagement
ABM efforts
White Paper/E-Book

ABM

Driving-Short-Term-Quota-Ebook-Resource
White Paper/E-Book

ABM

Aligning Marketing to Sales to Drive Short-Term Quota Attainment
Brand-Studies-Infographic_Res
Infographic

Advertising

New Brand Study: How Digital Ads Positively Impact IT Buyer Decisions
Conversion Pixel