What’s Your Lead Definition Costing You?
Confession: What keeps me up at night as a marketer is the fact that sales can and will sell without us (aka marketing). Maybe not as much… maybe not as […]
Why Marketing Productivity Matters Just as Much as Sales Productivity
EDITOR’S NOTE: This post is part of a series of posts from Alex Gorbansky, CEO of Docurated who will be sharing his expertise around marketing productivity and platforms to better help our audience […]
Teach Your Organization to “Just Say No” to Clipart
Years of customer relationship building, brand management and creative strategy are just no match for the use of goofy cartoons, people icons that oddly have no faces and nonspecific renditions […]
Marketing and Sales Alignment for Grown-Ups
EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]
How to Talk so Sales Wants to Listen… and Learn
I recently came across a Ted Talks video by Julian Treasure, a top-rated international speaker on “How to talk so people want to listen” . It got me thinking about […]
Smarter Sales and Marketing: 2014 Success Hacks for 2015 Action
EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders […]
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