Teach Your Organization to “Just Say No” to Clipart

clip art

Years of customer relationship building, brand management and creative strategy are just no match for the use of goofy cartoons, people icons that oddly have no faces and nonspecific renditions […]

Marketing and Sales Alignment for Grown-Ups

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]

How to Talk so Sales Wants to Listen… and Learn

sales and marketing communication - listen

I recently came across a Ted Talks video by Julian Treasure, a top-rated international speaker on   “How to talk so people want to listen” .  It got me thinking about […]

Smarter Sales and Marketing: 2014 Success Hacks for 2015 Action

smarter sales and marketing succesful hacks

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders […]

5 Reasons Why Late Stage Leads are Only a Small Piece of the Puzzle

late stage leads small piece of puzzle

All of you technology marketers have undoubtedly heard from your sales counterparts countless times that they want more late stage leads who are “ready to buy”. This sounds great on paper – […]

11 Reasons I’m Thankful That I’m Not in Sales

11 reasons tech marketers are thankful they aren't in technology sales

After a satisfying Thanksgiving meal and the benefit of a few days off to reflect, I thought I’d talk about something I’m thankful for this year. I am thankful that […]

How Do You Bridge the Marketing-Sales Gap? Advocates!

marketing sales handoff

The marketing and sales lead handoff is a topic we’ve been talking about for a long time. While the right way to do it and what it entails continue to […]

Tech Marketers: Are You a Sales Informer or a Sales Enabler?

sales informer enabler

Pride – we are all guilty of it. We say to ourselves “Gee, look how great my marketing messaging is” or “This content asset is amazing – it is right […]

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