E-Commerce
E-commerce, a growing extension of marketing automation and sales automation, drives sales by closing the deal through automated payments via e-commerce platforms. Here, find the latest news and strategies for deploying e-commerce business.
Top Stories
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News
16 May 2023
SAP's new CX tools for retailers include generative AI assistant
The vendor's new tools include Digital Assistant for better personalization, accelerators to use customer data to improve CX, and a platform to sell excess products on the market. Continue Reading
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News
11 May 2023
Google adds Adobe's image generator, Firefly, to Bard
The AI-backed chatbot will have artmaking abilities with Firefly, an image generator that was trained on hundreds of stock images to avoid copyright infringement. Continue Reading
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News
28 Jan 2019
Adobe Magento Commerce Cloud adds progressive web apps
Adobe is upgrading its e-commerce product by adding AI-fueled image-search capabilities and progressive web application building tools to Magento Commerce Cloud. Continue Reading
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News
15 Jan 2019
CX strategy a vital part of modernizing a business
Consumers are providing retailers with more data than ever before, with expectations that they will receive a personalized experience. But that can be challenging for retailers. Continue Reading
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Podcast
14 Jan 2019
Salesforce e-commerce upgrades put focus on mobile
Salesforce Commerce Cloud mobile-centric, consumer-focused upgrade unveiled at NRF 2019 conference, including Einstein Visual Search and Einstein Recommendations. Continue Reading
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Feature
19 Dec 2018
Customer data to play important role in CX software in 2019
Analysts see customer data continuing to be the main objective for CX companies, and that integration between platforms and third-party applications will grow in importance. Continue Reading
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Feature
12 Jul 2018
Augmented reality in retail transforms customer experiences
Retailers like Hershey's are experimenting with augmented reality to take the customers' experience beyond a smartphone screen and drop it into their living rooms. Continue Reading
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News
23 May 2018
Adobe acquisition of Magento puts Salesforce in its sights
Adobe looks to challenge Salesforce by adding e-commerce capabilities into its CX suite of products, just months after Salesforce doubled down on e-commerce with CloudCraze purchase. Continue Reading
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Feature
14 Feb 2018
Blockchain loyalty programs building future of customer experience
While blockchain platforms are still under construction and use cases are still being written, Hooters invests in its own. Others -- including employee rewards -- are to come. Continue Reading
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Tip
20 Oct 2016
Omnichannel data at core of new commerce offerings
SAP's Beyond CRM initiative and Salesforce's Commerce Cloud are going after customer data silos and trying to create a truly omnichannel picture. Continue Reading
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Tip
19 Jul 2016
Salesforce rallies in retail with purchase of Demandware e-commerce
Now that Salesforce has purchased Demandware, it's positioned to compete with vendors like Oracle and even Amazon for market share. Continue Reading
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Answer
14 Jul 2009
Three management tips for overseeing call center agents on night shift
There are psychological and medical challenges for call center agents working the night shift. Hear management tips from Donna Fluss for managing night shift call center agents. Continue Reading