Enterprise applications of AI
A large percentage of enterprises have already implemented some type of artificial intelligence software to improve their business, be it chatbots for customer service or machine learning for predictive analytics. Find information about those enterprise AI applications and many more emerging uses of AI.
Top Stories
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News
11 Jun 2025
Meta introduces new world model for robots and agents
The social media giant's new V-JEPA 2 helps robots and agents learn more about the real world. It comes as the vendor seeks to be more competitive in GenAI. Continue Reading
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Feature
11 Jun 2025
How Microsoft uses AI for RFP response management
Microsoft's proposal team implemented Responsive's GenAI tool to automate RFP responses. The tool can quickly create first drafts, but it still requires human editing. Continue Reading
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Tip
29 Jan 2024
Compare the top 10 marketing automation software
With the right marketing automation software, marketers can streamline their workflows and focus more on creative tasks. This list compares the top vendors in this space. Continue Reading
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Feature
25 Jan 2024
What does generative AI mean for the legal sector?
Generative AI tools such as ChatGPT are entering law practices, promising more efficiency and less time spent on rote tasks. But risks remain around accuracy, ethics and privacy. Continue Reading
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News
24 Jan 2024
Pegasystems unveils AI assistant for knowledge management
The workflow automation vendor aims to simplify informational querying processes with an iterative conversational interface that can automatically search all data sources. Continue Reading
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News
23 Jan 2024
ElevenLabs' funding success shows growth of AI voice market
The startup has quickly raised a total of $101 million, reflecting the fast growth of new technologies like deep neural networks. Along with growth comes challenges. Continue Reading
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News
23 Jan 2024
Watsonx AI bots assist IBM Consulting in client GenAI projects
IBM Consulting rolls out role-based bots to streamline consultants' work as they enable digital transformation for customers. Continue Reading
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Tip
19 Jan 2024
On premises vs. cloud pros and cons, key differences
Immersed in the 'should I stay or should I go' cloud migration debate? Before vacating the premises and moving 'up there,' ponder these advantages and disadvantages. Continue Reading
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News
18 Jan 2024
AI startup Writer expands LLMs with multilingual capabilities
Multilingual LLM capabilities make generative AI more accessible in non-English-speaking countries. However, they must be accurate. Continue Reading
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Feature
17 Jan 2024
Challenges the fintech industry faces with generative AI
As the new technology has exploded in other industries, financial organizations are also exploring how they can apply it. However, regulatory requirements hinder fast adoption. Continue Reading
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News
17 Jan 2024
Microsoft delivers Copilot Pro, eliminates 300 seat minimum
Copilot Pro, a faster version of Microsoft's AI tool, debuts with features such as 'roll your own GPT,' where users can build custom LLMs, along with looser license requirements. Continue Reading
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Definition
12 Jan 2024
What is hybrid cloud? The ultimate guide
A hybrid cloud is a cloud computing environment that uses a mix of on-premises, private cloud and third-party public cloud services with orchestration among these platforms. Continue Reading
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News
11 Jan 2024
OpenAI GPT Store allows developers to share custom GPT apps
The AI vendor introduced the highly anticipated store that enables developers to share their applications. It also introduced a new collaborative workspace for employees. Continue Reading
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News
10 Jan 2024
Zendesk acquires Klaus for AI-backed quality assurance in CX
The customer service vendor acquires the vendor to build out its workforce management capabilities and bring a more integrated experience for users with both applications. Continue Reading
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News
09 Jan 2024
OpenAI's fair use claim against The New York Times lawsuit
The AI vendor claims it is widely accepted to use materials from the internet to train AI models. It also suggested that the Times manipulated models to regurgitate old materials. Continue Reading
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Tip
09 Jan 2024
How to overcome the top 6 marketing automation challenges
Marketing automation tools can improve employee productivity if organizations avoid common pitfalls, such as poor planning and a lack personalized messaging. Continue Reading
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News
09 Jan 2024
The need for tools such as Getty Generative AI by iStock
The model, based on Nvidia Picasso, comes as copyright lawsuits against AI vendors widen. It competes with other image-generating models such as Adobe Firefly and Midjourney. Continue Reading
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Video
08 Jan 2024
What is sentiment analysis?
Learn how AI is used to perform sentiment analysis, the different categories of sentiment that can be identified and how the analysis can be used to improve customer satisfaction. Continue Reading
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Video
05 Jan 2024
What is natural language processing (NLP)?
NLP enables computers to understand language like humans. This video explores its techniques, applications and challenges, highlighting its importance in businesses. Continue Reading
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Tip
05 Jan 2024
7 keys to an effective hybrid cloud migration strategy
Cloud readiness, storage costs, network lag and metrics can make or break the choice to move data, applications and workloads to today's more complex hybrid cloud environment. Continue Reading
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Tip
04 Jan 2024
8 hybrid cloud security challenges and how to manage them
Hybrid cloud's benefits are many and varied but so are the security issues surrounding integration, compatibility, governance, compliance, APIs, visibility and responsibility. Continue Reading
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Tip
02 Jan 2024
Pros and cons of 10 common hybrid cloud use cases
For businesses contemplating the advantages and disadvantages of their applications living in a distributed cloud infrastructure, take a cue from these hybrid cloud use cases. Continue Reading
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Definition
27 Dec 2023
hyperautomation
Hyperautomation is a framework and a set of advanced technologies for scaling automation in the enterprise. The ultimate goal of hyperautomation is to develop a process for automating enterprise automation. Continue Reading
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Feature
19 Dec 2023
Catch up on the top AI news of 2023
Look back on a hectic year in AI and get up to speed for 2024 by catching up on some of TechTarget Editorial's top AI news stories from the past year. Continue Reading
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Feature
19 Dec 2023
Five generative AI trends to look for in 2024
The boom will persist as enterprises become acclimated to the technology. More enterprises will start using genAI systems and organizations will incorporate governance measures. Continue Reading
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News
18 Dec 2023
Veeam exec illustrates how AI fits into backup, recovery
Veeam CTO Danny Allan details the impact of AI on backup and how his company uses the tech. He also discusses what he's heard from users about Broadcom's VMware acquisition. Continue Reading
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Feature
18 Dec 2023
How AI is shaping the future of ERP
Generative AI and other machine learning tools are being added to ERP at a rapid pace, bringing new levels of automation and efficiency to business processes across the enterprise. Continue Reading
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News
15 Dec 2023
Small language models an emerging GenAI force
Enterprises are unwilling to pay for large language models to accomplish simple business tasks with generative AI. They're looking at cheaper small language models. Continue Reading
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Opinion
13 Dec 2023
6 generative AI predictions for 2024
Analyst Mike Leone predicts what's next for generative AI -- from open source to regulatory shifts -- offering a comprehensive view of where the industry is headed in 2024. Continue Reading
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Feature
11 Dec 2023
How generative AI could change healthcare
Generative AI has joined the ranks of healthcare professionals in early use cases from medical research to patient communications. AI at scale isn't far behind. Continue Reading
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Feature
11 Dec 2023
Big money investments, not acquisitions, fuel GenAI startups
With the generative AI explosion comes a new trend for the tech giants. Instead of buying smaller companies, big cloud vendors are partnering with the startups. Continue Reading
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News
11 Dec 2023
Atlassian releases AI capabilities for Jira and Confluence
The new capabilities show the rising prominence of software development copilots and lay the foundation for better knowledge management in an organization. Continue Reading
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Feature
08 Dec 2023
Generative AI as a copilot for finance and other sectors
While many fear that the popularity of large language models could lead to job loss and replacement, some industries such as finance and education are using AI to augment workers. Continue Reading
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News
08 Dec 2023
Fossil's experience building an internal AI image generator
AI hallucinations are generally considered a bug of the technology to be worked out as it evolves. But uncanny and imaginative AI-generated output can sometimes be a benefit. Continue Reading
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News
07 Dec 2023
How generative AI is changing the fashion industry
The industry is using AI technology in design and skin care. Some companies are going beyond generative tools, using computer vision and augmented reality. Continue Reading
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Tip
06 Dec 2023
How to implement AI into cloud management and operations
AI is becoming a transformative feature of cloud, but it means nothing if you don't have a proper strategy. Find out how to fold AI into management practices. Continue Reading
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Feature
06 Dec 2023
In 2023, generative AI made inroads in customer service
This year saw the rise of new intelligent capabilities for contact centers to support human and virtual agents in their abilities to deliver effective answers and services faster. Continue Reading
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News
04 Dec 2023
AWS customers grapple with generative AI shortfalls
Enterprises fear failing to accommodate technical immaturity, ensure data security and governance, prevent biases built into models, and correct the erroneous responses of LLMs. Continue Reading
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Podcast
04 Dec 2023
AI-assisted driving here long before autonomous vehicles
An AI-powered driver assist platform from Nauto helps fleet drivers deliver their goods safely. Using voice commands, the system acts as a real-time coach. Continue Reading
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Answer
30 Nov 2023
AI speech technology offers enterprises benefits, risks
AI offers intriguing prospects to companies looking for ways to get more value from their speech recognition systems. But be wary of expecting too much, too fast. Continue Reading
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News
29 Nov 2023
AWS intros new GenAI tools for images and model training
The tech giant's new image generator produces realistic images while also providing features for editing. SageMaker HyperPod helps reduce training times for foundation models. Continue Reading
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News
28 Nov 2023
AWS Amazon Connect adds generative AI for the contact center
The tech giant unveils generative AI capabilities, reminding CX competitors that it has a long history with conversational AI and can offer many intelligent customer service tools. Continue Reading
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Podcast
20 Nov 2023
Diving into Wayfair's machine learning odyssey
From starting with using the technology to determine the best marketing mediums to using GenAI tools internally, the online retail giant's AI experience has evolved. Continue Reading
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Tip
17 Nov 2023
A guide to ChatGPT Enterprise use cases and implementation
ChatGPT Enterprise promises powerful generative AI capabilities for business use cases, but successful implementation requires careful planning for security, costs and integration. Continue Reading
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Feature
17 Nov 2023
Enterprises weigh open source generative AI risks, benefits
At EmTech MIT, experts explored the challenges and benefits of adopting generative AI in the enterprise, including the pros and cons of open source generative AI models. Continue Reading
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News
16 Nov 2023
Microsoft adds AI tools for Copilot in Teams, collaboration
New generative AI capabilities enhance real-time meeting notetaking by identifying each speaker and enabling users to convert meeting discussion points into whiteboard formats. Continue Reading
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Opinion
15 Nov 2023
Microsoft Ignite highlights future of AI, customer success
Advancements in AI will affect businesses and customers alike. Learn about the future of AI from Microsoft Ignite's Analyst Day, and how it will affect CX and app development. Continue Reading
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News
15 Nov 2023
Microsoft expands AI reach with Azure AI studio, genAI tools
Microsoft's new platform is a studio for building, exploring and testing models. The tech giant is also incorporating Dall-E 3, GPT-3.5 Turbo and GPT-4 Turbo within Azure AI. Continue Reading
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News
15 Nov 2023
Microsoft adds more AI tools to Copilot for Sales, Service
The new capabilities let sales and service teams access customer information from apps such as a knowledge base or CRM system using natural language prompts in Microsoft platforms. Continue Reading
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Feature
14 Nov 2023
Enterprise IT shops more likely to buy GenAI than build it
GenAI power requirements, the cost of computing and storage, and the high salaries demanded by AI specialists make it unlikely enterprises will take a do-it-yourself approach. Continue Reading
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Tip
14 Nov 2023
AI vs. machine learning vs. deep learning: Key differences
The terms artificial intelligence, machine learning and deep learning are often used interchangeably, but they aren't the same. Understand the differences and how they're used. Continue Reading
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Feature
13 Nov 2023
SD-WAN deployments feed SASE network and security convergence
Enterprise Strategy Group's Bob Laliberte discusses the latest findings in his newly released report and why SD-WAN's direct cloud connectivity feeds SASE business initiatives. Continue Reading
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News
09 Nov 2023
DataRobot GenAI features aim to address enterprise concerns
The AI vendor's new capabilities addresses concerns about the new technology, such as governance, cost and scale. It also helps enterprises bridge two types of AI. Continue Reading
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Feature
07 Nov 2023
How generative AI is changing creative work
Text, image and audio generators offer new content creation capabilities, but they raise concerns about originality, ethics and the impact of automation on creative jobs. Continue Reading
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Podcast
06 Nov 2023
Tech industry reaction to Biden's AI executive order mixed
While it's the first extensive statement from the U.S. government on governing and promoting AI, it falls short of providing actionable steps to vendors. Continue Reading
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Opinion
02 Nov 2023
Microsoft's Copilot AI assistant brings upside, cost and risk
Microsoft's Copilot AI assistant arrives for office productivity apps. Not everyone's going to buy it at once, and it does come with risks common to all generative AI. Continue Reading
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News
01 Nov 2023
Mural intros Mural AI, integrates with Microsoft 365 Copilot
The integration of Copilot into the visual collaboration platform shows how vendors are working together to bring customers generative AI tools that interoperate between systems. Continue Reading
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Tip
01 Nov 2023
Minimize the high costs of AI in cloud with FinOps
Deploying and managing AI applications can become costly, especially if it is your first generative AI initiative. Learn how these costs can impact cloud costs. Continue Reading
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Podcast
31 Oct 2023
AI speech-to-text eavesdropping can serve the greater good
Intelligent Voice CTO Nigel Cannings explains how AI-based speech-to-text technology can catch criminals, protect privacy and ensure regulatory compliance. Continue Reading
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Tip
27 Oct 2023
9 tips to measure and improve digital transformation ROI
Amid a rapidly changing business landscape and competing priorities, a compelling ROI is all the more critical to justify and secure funding for digital transformation projects. Continue Reading
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News
26 Oct 2023
How Amazon AI image generation could help advertisers
The tech giant joins others using generative AI technology to cater to advertisers and help small businesses scale their advertising through personalization. Continue Reading
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News
25 Oct 2023
SAP broadens CX offerings with new AI tools for Joule
The ERP software vendor brings AI-based tools to strengthen identity and data security as well as end-to-end personalization to highlight its customer experience offerings. Continue Reading
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News
25 Oct 2023
SurveyMonkey launches Build with AI to create surveys faster
The vendor releases generative AI capabilities to let users build custom questionnaires quickly and incorporate prompts that will yield better responses from customers. Continue Reading
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News
24 Oct 2023
Cisco unveils Webex AI tools for hybrid work, contact center
The vendor's new Webex AI offerings include Real-Time Media Models to track users' voices and movements and Webex AI Assistant tools for making, altering and suggesting messages. Continue Reading
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Podcast
23 Oct 2023
Venture capital firm seeks to help launch early AI startups
Glasswing Ventures prides itself as being a founder-first company, as it works with startups to help find customers, recruit talent and guide future investments. Continue Reading
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Tip
20 Oct 2023
Successful generative AI examples and tools worth noting
Industries are using generative AI in various ways to generate new content. Learn about successful examples of this technology and notable tools in use. Continue Reading
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News
19 Oct 2023
Fair use may not help Anthropic against AI music lawsuit
Universal Music Group and other music publishers allege the vendor's Claude 2 AI model responds to users' prompts with all or most of the lyrics to popular copyrighted songs. Continue Reading
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Tip
19 Oct 2023
Building a digital transformation team: 9 essential roles
Who needs to be on a digital transformation team? Metrigy's Robin Gareiss lists the key positions of an effective digital transformation team and why they're important. Continue Reading
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News
18 Oct 2023
How YouTube's new AI-powered product aids advertisers
The online video-sharing and social media platform is now using the AI technology as a way to help advertisers place ads on videos that better reach the intended audience. Continue Reading
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News
16 Oct 2023
Talkdesk expands its AI offerings for the contact center
The cloud-based contact center provider adds more tools to monitor large language model-supported capabilities, which are becoming commonplace offerings for CX vendors. Continue Reading
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News
12 Oct 2023
Box and OpenAI CEOs discuss the future of enterprise AI
OpenAI and Box founders discuss the rise of generative AI in the enterprise and how it will change knowledge workers' routines and influence business overall. Continue Reading
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News
11 Oct 2023
Adobe unveils Firefly AI models to quickly make vivid images
The CX and multimedia vendor amps up its generative AI image creation offerings with Prompt Guidance, vector graphic production, template generation and photo-style image tweaks. Continue Reading
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News
11 Oct 2023
New Box Hubs uses AI to curate content, target users
The vendor adds a new internal publishing system to its stable of content management tools. It enables users to curate and publish select content within an organization. Continue Reading
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Feature
10 Oct 2023
A customer experience provider's take on Amazon Bedrock
Alida gained early access to the foundation model service in June. It found value using Anthropic's Claude summarization capability within the service. Continue Reading
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Podcast
10 Oct 2023
CX and generative AI coexisting, carefully
Tech journalist Don Fluckinger talks to the Targeting AI podcast team about generative AI's potential for better customer service and how the technology falls short. Continue Reading
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Tip
06 Oct 2023
How to develop successful e-learning content in 10 steps
A well-rounded, engaging, self-paced, skills-oriented e-learning program requires a combination of time-tested teaching practices and advanced online tools and technologies. Continue Reading
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Feature
04 Oct 2023
Custom generative AI models an emerging path for enterprises
Custom enterprise generative AI promises security and performance benefits, but successfully developing models requires overcoming data, infrastructure and skills challenges. Continue Reading
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News
04 Oct 2023
Meta introduces generative AI features for advertisers
The capabilities include a background generation feature, an image expansion tool for fitting aspect ratio across different mediums, and a text variation tool for copy. Continue Reading
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News
03 Oct 2023
Zendesk offers more AI tech with AI for Voice, AI bots
The customer experience vendor released intelligent bots to quickly answer customers' questions and unveiled a tool to summarize transcripts of customer calls with agents. Continue Reading
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News
03 Oct 2023
Zoom expands workspace offerings with AI-supported Zoom Docs
The videoconferencing vendor unveiled a document creation product that features AI Companion and content organization components to build layouts and workflows and manage data. Continue Reading
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News
03 Oct 2023
Project management vendor Asana brings AI to Work Graph
The project management platform vendor brings 'smart' tools to its work efficiency monitoring tool to unearth specific problems and identify concrete ways teams can solve them. Continue Reading
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Tip
02 Oct 2023
Explore 14 real-world use cases for adaptive AI
Adaptive AI's ability to alter its code in response to changing circumstances is useful in dynamic, complex environments. Discover potential business use cases for this technology. Continue Reading
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Podcast
28 Sep 2023
Oracle, Salesforce, SAP go big into generative AI products
TechTarget editors analyze recent major introductions of generative AI products from Oracle, Salesforce and SAP. Continue Reading
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News
27 Sep 2023
Meta introduces new AI assistant and studio
The social media giant introduces new tools that incorporate generative AI capabilities in Facebook, Instagram and WhatsApp. Some features could be helpful for small businesses. Continue Reading
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Definition
27 Sep 2023
workflow automation
Workflow automation is an approach to making the flow of tasks, documents and information across work-related activities perform independently in accordance with defined business rules. Continue Reading
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News
26 Sep 2023
Getty’s AI-generated image tool allays some artist concerns
The image generator helps the stock image company get into the generative market and answer copyright questions for businesses but could still be a concern to artists. Continue Reading
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Podcast
25 Sep 2023
Global hiring tech vendor Oyster treads carefully with AI
The HR tech vendor, which serves companies looking to hire employees globally as part of the distributed workforce, is taking a cautious approach to AI, especially generative AI. Continue Reading
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News
21 Sep 2023
Benefits, risks of Google AI chatbot's Bard Extensions
The tech giant's new extensions enable users to use the AI chat tool to summarize information from their email or make travel plans. However, it still has problems with accuracy. Continue Reading
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Feature
21 Sep 2023
The future of generative AI: How will it impact the enterprise?
Learn how generative AI will affect organizations in terms of capabilities, enterprise workflows and ethics, and how the technology will shape enterprise use cases. Continue Reading
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Opinion
19 Sep 2023
4 ways that I use generative AI as an analyst
Many use cases for generative AI involve projecting to the future and aren't currently easy to use. However, these four use cases are available currently with generative AI. Continue Reading
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Definition
19 Sep 2023
microtargeting
Microtargeting (also called micro-niche targeting) is a marketing strategy that uses consumer data and demographics to identify the interests and preferences of specific individuals or small groups to send targeted advertisements that align with their interests. Continue Reading
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News
19 Sep 2023
Oracle's CX GenAI tools consolidate data, manage knowledge
The cloud platform vendor unveiled GenAI tools to increase productivity for marketers, sales teams and customer service agents by creating content and retrieving information. Continue Reading
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News
18 Sep 2023
Zoom releases work management tools for the contact center
The video conferencing vendor expands its CCaaS offerings with its Workforce Engagement Management suite, which includes forecasting and scheduling tools for agents and managers. Continue Reading
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Tip
18 Sep 2023
Evaluate model options for enterprise AI use cases
To successfully implement AI initiatives, enterprises must understand which AI models will best fit their business use cases. Unpack common forms of AI and best practices. Continue Reading
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Feature
15 Sep 2023
Walmart AI: Retailer taps employees to find GenAI use cases
The Walmart generative AI approach includes learning from its employee-users and soliciting their feedback to discover key applications and refine the technology. Continue Reading
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News
13 Sep 2023
The fear surrounding generative AI
The language surrounding generative technology can lead to anxiety and a bad reception among employees to LLMs and tools such as ChatGPT, Dall-E and Bard. Continue Reading
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News
13 Sep 2023
Pegasystems releases new GenAI tools for Pega Infinity '23
The vendor is out with new GenAI features for Pega Infinity '23. It also renews its business process management focus and makes other updates generally available. Continue Reading
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News
12 Sep 2023
How different industries apply generative AI
Large language models such as ChatGPT, Bard and Llama have changed how enterprises think about technology. While some can use new AI tools now, others face challenges. Continue Reading
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Tip
12 Sep 2023
Using generative AI to improve VoIP communications
Generative AI has the potential to dramatically reshape how companies manage their VoIP communications. A more intelligent chatbot could do a lot of wonders. Continue Reading
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News
12 Sep 2023
Salesforce unveils Einstein 1 to embed AI in every app
The CRM vendor unveils a suite of new capabilities for its revamped AI platform, including a genAI Copilot in every app, and a way to customize the Copilot's functions. Continue Reading
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Opinion
08 Sep 2023
Google extends generative AI leadership at Google Cloud Next
Industry analyst Mike Leone unpacks the wave of generative AI announcements at the recent Google Cloud Next conference, including updates to Vertex and Duet. Continue Reading
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News
06 Sep 2023
HubSpot unveils AI-based Campaign Assistant, LinkedIn tie-in
The CRM vendor unveiled a virtual assistant tool, Campaign Assistant, to help marketers build campaigns and an integration between HubSpot and LinkedIn Sales Navigator. Continue Reading