Enterprise applications of AI
A large percentage of enterprises have already implemented some type of artificial intelligence software to improve their business, be it chatbots for customer service or machine learning for predictive analytics. Find information about those enterprise AI applications and many more emerging uses of AI.
Top Stories
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Feature
09 Oct 2024
What AI capabilities do network tools need?
AI networking tools have many beneficial capabilities. When evaluating AI tools, engineers should prioritize the specific capabilities their networks need for successful AI use. Continue Reading
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News
09 Oct 2024
Government use of AI by key U.S. military branches
The Air Force and Army are exploring applications of GenAI including using their own large language models. While some use cases are successful, others are not. Continue Reading
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Feature
06 Dec 2023
In 2023, generative AI made inroads in customer service
This year saw the rise of new intelligent capabilities for contact centers to support human and virtual agents in their abilities to deliver effective answers and services faster. Continue Reading
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News
04 Dec 2023
AWS customers grapple with generative AI shortfalls
Enterprises fear failing to accommodate technical immaturity, ensure data security and governance, prevent biases built into models, and correct the erroneous responses of LLMs. Continue Reading
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Podcast
04 Dec 2023
AI-assisted driving here long before autonomous vehicles
An AI-powered driver assist platform from Nauto helps fleet drivers deliver their goods safely. Using voice commands, the system acts as a real-time coach. Continue Reading
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Answer
30 Nov 2023
AI speech technology offers enterprises benefits, risks
AI offers intriguing prospects to companies looking for ways to get more value from their speech recognition systems. But be wary of expecting too much, too fast. Continue Reading
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News
29 Nov 2023
AWS intros new GenAI tools for images and model training
The tech giant's new image generator produces realistic images while also providing features for editing. SageMaker HyperPod helps reduce training times for foundation models. Continue Reading
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News
28 Nov 2023
AWS Amazon Connect adds generative AI for the contact center
The tech giant unveils generative AI capabilities, reminding CX competitors that it has a long history with conversational AI and can offer many intelligent customer service tools. Continue Reading
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Podcast
20 Nov 2023
Diving into Wayfair's machine learning odyssey
From starting with using the technology to determine the best marketing mediums to using GenAI tools internally, the online retail giant's AI experience has evolved. Continue Reading
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Tip
17 Nov 2023
A guide to ChatGPT Enterprise use cases and implementation
ChatGPT Enterprise promises powerful generative AI capabilities for business use cases, but successful implementation requires careful planning for security, costs and integration. Continue Reading
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Feature
17 Nov 2023
Enterprises weigh open source generative AI risks, benefits
At EmTech MIT, experts explored the challenges and benefits of adopting generative AI in the enterprise, including the pros and cons of open source generative AI models. Continue Reading
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News
16 Nov 2023
Microsoft adds AI tools for Copilot in Teams, collaboration
New generative AI capabilities enhance real-time meeting notetaking by identifying each speaker and enabling users to convert meeting discussion points into whiteboard formats. Continue Reading
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Opinion
15 Nov 2023
Microsoft Ignite highlights future of AI, customer success
Advancements in AI will affect businesses and customers alike. Learn about the future of AI from Microsoft Ignite's Analyst Day, and how it will affect CX and app development. Continue Reading
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News
15 Nov 2023
Microsoft expands AI reach with Azure AI studio, genAI tools
Microsoft's new platform is a studio for building, exploring and testing models. The tech giant is also incorporating Dall-E 3, GPT-3.5 Turbo and GPT-4 Turbo within Azure AI. Continue Reading
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News
15 Nov 2023
Microsoft adds more AI tools to Copilot for Sales, Service
The new capabilities let sales and service teams access customer information from apps such as a knowledge base or CRM system using natural language prompts in Microsoft platforms. Continue Reading
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Feature
14 Nov 2023
Enterprise IT shops more likely to buy GenAI than build it
GenAI power requirements, the cost of computing and storage, and the high salaries demanded by AI specialists make it unlikely enterprises will take a do-it-yourself approach. Continue Reading
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Tip
14 Nov 2023
AI vs. machine learning vs. deep learning: Key differences
The terms artificial intelligence, machine learning and deep learning are often used interchangeably, but they aren't the same. Understand the differences and how they're used. Continue Reading
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Feature
13 Nov 2023
SD-WAN deployments feed SASE network and security convergence
Enterprise Strategy Group's Bob Laliberte discusses the latest findings in his newly released report and why SD-WAN's direct cloud connectivity feeds SASE business initiatives. Continue Reading
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News
09 Nov 2023
DataRobot GenAI features aim to address enterprise concerns
The AI vendor's new capabilities addresses concerns about the new technology, such as governance, cost and scale. It also helps enterprises bridge two types of AI. Continue Reading
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Feature
07 Nov 2023
How generative AI is changing creative work
Text, image and audio generators offer new content creation capabilities, but they raise concerns about originality, ethics and the impact of automation on creative jobs. Continue Reading
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Podcast
06 Nov 2023
Tech industry reaction to Biden's AI executive order mixed
While it's the first extensive statement from the U.S. government on governing and promoting AI, it falls short of providing actionable steps to vendors. Continue Reading
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Opinion
02 Nov 2023
Microsoft's Copilot AI assistant brings upside, cost and risk
Microsoft's Copilot AI assistant arrives for office productivity apps. Not everyone's going to buy it at once, and it does come with risks common to all generative AI. Continue Reading
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News
01 Nov 2023
Mural intros Mural AI, integrates with Microsoft 365 Copilot
The integration of Copilot into the visual collaboration platform shows how vendors are working together to bring customers generative AI tools that interoperate between systems. Continue Reading
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Tip
01 Nov 2023
Minimize the high costs of AI in cloud with FinOps
Deploying and managing AI applications can become costly, especially if it is your first generative AI initiative. Learn how these costs can impact cloud costs. Continue Reading
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Podcast
31 Oct 2023
AI speech-to-text eavesdropping can serve the greater good
Intelligent Voice CTO Nigel Cannings explains how AI-based speech-to-text technology can catch criminals, protect privacy and ensure regulatory compliance. Continue Reading
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Tip
27 Oct 2023
9 tips to measure and improve digital transformation ROI
Amid a rapidly changing business landscape and competing priorities, a compelling ROI is all the more critical to justify and secure funding for digital transformation projects. Continue Reading
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News
26 Oct 2023
How Amazon AI image generation could help advertisers
The tech giant joins others using generative AI technology to cater to advertisers and help small businesses scale their advertising through personalization. Continue Reading
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News
25 Oct 2023
SAP broadens CX offerings with new AI tools for Joule
The ERP software vendor brings AI-based tools to strengthen identity and data security as well as end-to-end personalization to highlight its customer experience offerings. Continue Reading
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News
25 Oct 2023
SurveyMonkey launches Build with AI to create surveys faster
The vendor releases generative AI capabilities to let users build custom questionnaires quickly and incorporate prompts that will yield better responses from customers. Continue Reading
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News
24 Oct 2023
Cisco unveils Webex AI tools for hybrid work, contact center
The vendor's new Webex AI offerings include Real-Time Media Models to track users' voices and movements and Webex AI Assistant tools for making, altering and suggesting messages. Continue Reading
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Podcast
23 Oct 2023
Venture capital firm seeks to help launch early AI startups
Glasswing Ventures prides itself as being a founder-first company, as it works with startups to help find customers, recruit talent and guide future investments. Continue Reading
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Tip
20 Oct 2023
Successful generative AI examples and tools worth noting
Industries are using generative AI in various ways to generate new content. Learn about successful examples of this technology and notable tools in use. Continue Reading
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News
19 Oct 2023
Fair use may not help Anthropic against AI music lawsuit
Universal Music Group and other music publishers allege the vendor's Claude 2 AI model responds to users' prompts with all or most of the lyrics to popular copyrighted songs. Continue Reading
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Tip
19 Oct 2023
Building a digital transformation team: 9 essential roles
Who needs to be on a digital transformation team? Metrigy's Robin Gareiss lists the key positions of an effective digital transformation team and why they're important. Continue Reading
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News
18 Oct 2023
How YouTube's new AI-powered product aids advertisers
The online video-sharing and social media platform is now using the AI technology as a way to help advertisers place ads on videos that better reach the intended audience. Continue Reading
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News
16 Oct 2023
Talkdesk expands its AI offerings for the contact center
The cloud-based contact center provider adds more tools to monitor large language model-supported capabilities, which are becoming commonplace offerings for CX vendors. Continue Reading
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News
12 Oct 2023
Box and OpenAI CEOs discuss the future of enterprise AI
OpenAI and Box founders discuss the rise of generative AI in the enterprise and how it will change knowledge workers' routines and influence business overall. Continue Reading
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News
11 Oct 2023
Adobe unveils Firefly AI models to quickly make vivid images
The CX and multimedia vendor amps up its generative AI image creation offerings with Prompt Guidance, vector graphic production, template generation and photo-style image tweaks. Continue Reading
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News
11 Oct 2023
New Box Hubs uses AI to curate content, target users
The vendor adds a new internal publishing system to its stable of content management tools. It enables users to curate and publish select content within an organization. Continue Reading
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Tip
10 Oct 2023
10 realistic business use cases for ChatGPT
Many business use cases for ChatGPT are emerging, but organizations must decide which best fit their specific needs. Consider 10 pragmatic example applications. Continue Reading
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Feature
10 Oct 2023
A customer experience provider's take on Amazon Bedrock
Alida gained early access to the foundation model service in June. It found value using Anthropic's Claude summarization capability within the service. Continue Reading
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Podcast
10 Oct 2023
CX and generative AI coexisting, carefully
Tech journalist Don Fluckinger talks to the Targeting AI podcast team about generative AI's potential for better customer service and how the technology falls short. Continue Reading
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Tip
06 Oct 2023
How to develop successful e-learning content in 10 steps
A well-rounded, engaging, self-paced, skills-oriented e-learning program requires a combination of time-tested teaching practices and advanced online tools and technologies. Continue Reading
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Definition
05 Oct 2023
retrieval-augmented generation
Retrieval-augmented generation (RAG) is an AI framework that retrieves data from external sources. Continue Reading
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Feature
04 Oct 2023
Custom generative AI models an emerging path for enterprises
Custom enterprise generative AI promises security and performance benefits, but successfully developing models requires overcoming data, infrastructure and skills challenges. Continue Reading
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News
04 Oct 2023
Meta introduces generative AI features for advertisers
The capabilities include a background generation feature, an image expansion tool for fitting aspect ratio across different mediums, and a text variation tool for copy. Continue Reading
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News
03 Oct 2023
Zendesk offers more AI tech with AI for Voice, AI bots
The customer experience vendor released intelligent bots to quickly answer customers' questions and unveiled a tool to summarize transcripts of customer calls with agents. Continue Reading
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News
03 Oct 2023
Zoom expands workspace offerings with AI-supported Zoom Docs
The videoconferencing vendor unveiled a document creation product that features AI Companion and content organization components to build layouts and workflows and manage data. Continue Reading
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News
03 Oct 2023
Project management vendor Asana brings AI to Work Graph
The project management platform vendor brings 'smart' tools to its work efficiency monitoring tool to unearth specific problems and identify concrete ways teams can solve them. Continue Reading
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Tip
02 Oct 2023
Explore 14 real-world use cases for adaptive AI
Adaptive AI's ability to alter its code in response to changing circumstances is useful in dynamic, complex environments. Discover potential business use cases for this technology. Continue Reading
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Podcast
28 Sep 2023
Oracle, Salesforce, SAP go big into generative AI products
TechTarget editors analyze recent major introductions of generative AI products from Oracle, Salesforce and SAP. Continue Reading
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News
27 Sep 2023
Meta introduces new AI assistant and studio
The social media giant introduces new tools that incorporate generative AI capabilities in Facebook, Instagram and WhatsApp. Some features could be helpful for small businesses. Continue Reading
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Definition
27 Sep 2023
workflow automation
Workflow automation is an approach to making the flow of tasks, documents and information across work-related activities perform independently in accordance with defined business rules. Continue Reading
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News
26 Sep 2023
Getty’s AI-generated image tool allays some artist concerns
The image generator helps the stock image company get into the generative market and answer copyright questions for businesses but could still be a concern to artists. Continue Reading
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Podcast
25 Sep 2023
Global hiring tech vendor Oyster treads carefully with AI
The HR tech vendor, which serves companies looking to hire employees globally as part of the distributed workforce, is taking a cautious approach to AI, especially generative AI. Continue Reading
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News
21 Sep 2023
Benefits, risks of Google AI chatbot's Bard Extensions
The tech giant's new extensions enable users to use the AI chat tool to summarize information from their email or make travel plans. However, it still has problems with accuracy. Continue Reading
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Feature
21 Sep 2023
The future of generative AI: How will it impact the enterprise?
Learn how generative AI will affect organizations in terms of capabilities, enterprise workflows and ethics, and how the technology will shape enterprise use cases. Continue Reading
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Opinion
19 Sep 2023
4 ways that I use generative AI as an analyst
Many use cases for generative AI involve projecting to the future and aren't currently easy to use. However, these four use cases are available currently with generative AI. Continue Reading
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Definition
19 Sep 2023
microtargeting
Microtargeting (also called micro-niche targeting) is a marketing strategy that uses consumer data and demographics to identify the interests and preferences of specific individuals or small groups to send targeted advertisements that align with their interests. Continue Reading
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News
19 Sep 2023
Oracle's CX GenAI tools consolidate data, manage knowledge
The cloud platform vendor unveiled GenAI tools to increase productivity for marketers, sales teams and customer service agents by creating content and retrieving information. Continue Reading
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News
18 Sep 2023
Zoom releases work management tools for the contact center
The video conferencing vendor expands its CCaaS offerings with its Workforce Engagement Management suite, which includes forecasting and scheduling tools for agents and managers. Continue Reading
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Tip
18 Sep 2023
Evaluate model options for enterprise AI use cases
To successfully implement AI initiatives, enterprises must understand which AI models will best fit their business use cases. Unpack common forms of AI and best practices. Continue Reading
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Feature
15 Sep 2023
Walmart AI: Retailer taps employees to find GenAI use cases
The Walmart generative AI approach includes learning from its employee-users and soliciting their feedback to discover key applications and refine the technology. Continue Reading
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News
13 Sep 2023
The fear surrounding generative AI
The language surrounding generative technology can lead to anxiety and a bad reception among employees to LLMs and tools such as ChatGPT, Dall-E and Bard. Continue Reading
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News
13 Sep 2023
Pegasystems releases new GenAI tools for Pega Infinity '23
The vendor is out with new GenAI features for Pega Infinity '23. It also renews its business process management focus and makes other updates generally available. Continue Reading
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News
12 Sep 2023
How different industries apply generative AI
Large language models such as ChatGPT, Bard and Llama have changed how enterprises think about technology. While some can use new AI tools now, others face challenges. Continue Reading
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Tip
12 Sep 2023
Using generative AI to improve VoIP communications
Generative AI has the potential to dramatically reshape how companies manage their VoIP communications. A more intelligent chatbot could do a lot of wonders. Continue Reading
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News
12 Sep 2023
Salesforce unveils Einstein 1 to embed AI in every app
The CRM vendor unveils a suite of new capabilities for its revamped AI platform, including a genAI Copilot in every app, and a way to customize the Copilot's functions. Continue Reading
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Opinion
08 Sep 2023
Google extends generative AI leadership at Google Cloud Next
Industry analyst Mike Leone unpacks the wave of generative AI announcements at the recent Google Cloud Next conference, including updates to Vertex and Duet. Continue Reading
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News
06 Sep 2023
HubSpot unveils AI-based Campaign Assistant, LinkedIn tie-in
The CRM vendor unveiled a virtual assistant tool, Campaign Assistant, to help marketers build campaigns and an integration between HubSpot and LinkedIn Sales Navigator. Continue Reading
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News
06 Sep 2023
Finance platform Intuit intros generative AI capability
Intuit Assist is integrated into TurboTax, Mailchimp, Credit Karma and QuickBooks. It's built on the vendor's GenOS and uses LLMs from OpenAI and Intuit. Continue Reading
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News
06 Sep 2023
HubSpot unveils AI capabilities, releases Sales Hub tools
The CRM vendor unveiled virtual assistants to automate customer service and project future sales, and released tools to centralize sales reps' daily tasks and prioritize leads. Continue Reading
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News
06 Sep 2023
Zoom releases its AI Companion and unveils new tools
The video conferencing vendor released a virtual assistant to let users summarize meetings and draft messages, and new meeting tools for help before, during and after the call. Continue Reading
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News
31 Aug 2023
IFS snaps up industrial AI provider Falkonry
On the heels of buying Poka, IFS has acquired industrial AI software company Falkonry to help manufacturers detect and resolve anomalies in processes. Continue Reading
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Feature
31 Aug 2023
Generative AI in business: Fast uptake, earmarked funding
More than half of IT and business decision-makers said they have generative AI on the near-term adoption track, according to a report from TechTarget's Enterprise Strategy Group. Continue Reading
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News
31 Aug 2023
8x8 releases conversational AI tools for the contact center
The cloud-based UC vendor releases voice technology to enable CX workers to connect self-service and agent-assisted workflows and receive conversation context from voicebots. Continue Reading
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News
29 Aug 2023
Google releases Duet AI for Workspace; new Meet, Chat tools
The tech giant released its collaboration suite virtual assistant and unveiled new tools to help users summarize and translate meetings and enable teleprompts for presentations. Continue Reading
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News
29 Aug 2023
ChatGPT Enterprise targets some enterprise concerns, not all
While the new product does not use customer prompts or company data in training OpenAI products, it fails to address other concerns surrounding hallucinations and copyright. Continue Reading
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Podcast
28 Aug 2023
AI, data and turtles all the way down
Nemertes Research CEO and analyst Johna Till Johnson discusses a persistent problem that enterprises often experience as they use new AI technology to address certain problems. Continue Reading
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News
24 Aug 2023
Meta AI translation model not ready for the enterprise
The tech conglomerate's new AI model is a move toward universal translation. However, the vendor needs the open source community to help ready the model for the enterprise. Continue Reading
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Feature
22 Aug 2023
8 areas for creating and refining generative AI metrics
When gauging the success of generative AI initiatives, metrics should be agreed upon upfront and focus on the performance of the model and the value it delivers. Continue Reading
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Tip
18 Aug 2023
Compare 3 AI writing tools for enterprise use cases
AI writing tools target enterprise use cases, but aren't ready to replace a human writer just yet. Explore three popular options for content creation: Writer, Jasper and ChatGPT. Continue Reading
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Definition
17 Aug 2023
GPT-3
GPT-3, or the third-generation Generative Pre-trained Transformer, is a neural network machine learning model trained using internet data to generate any type of text. Continue Reading
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Podcast
14 Aug 2023
AI good and evil as portrayed in the movies, and reality
The classic '2001: A Space Odyssey' paints HAL the computer as evil, but Meryl Streep's helpful assistant in 'The Devil Wears Prada' might be closer to how AI behaves in real life. Continue Reading
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Feature
11 Aug 2023
What vendors must know about the AI assistant craze
More vendors are introducing products to assist enterprises and consumers complete mundane tasks. But there's a need to be strategic and transparent with these products. Continue Reading
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News
09 Aug 2023
Nvidia seeks to help enterprises with generative AI
The hardware and software vendor introduced new offerings to help enterprises work on models locally. It also updated its enterprise AI suite and Omniverse platform. Continue Reading
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Definition
08 Aug 2023
disambiguation
Disambiguation is the process of determining a word's meaning -- or sense -- within its specific context. Continue Reading
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Tip
07 Aug 2023
How to manage generative AI security risks in the enterprise
Despite its benefits, generative AI poses numerous -- and potentially costly -- security challenges for companies. Review possible threats and best practices to mitigate risks. Continue Reading
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News
03 Aug 2023
Lawmakers seek to restrict 'bossware'
AI-enabled bossware and employee monitoring tech is getting increasing attention in the U.S. Senate and by the White House. An effort may be made to get a bill passed. Continue Reading
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News
02 Aug 2023
Microsoft, LexisNexis take partnership deeper with genAI
The cloud provider and the legal research giant plan to create points of integration within Word, Outlook and Teams, while minimizing the risks that come with LLMs. Continue Reading
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Tip
31 Jul 2023
7 ABM challenges and how to solve them
Navigating through account-based marketing program headwinds in team collaboration, budgeting, resource allocation, scalability, and tool selection requires a unique approach. Continue Reading
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News
27 Jul 2023
Box unveils plugin for Microsoft Copilot, tighter integration
The new integration lets joint customers use the tech giant's generative AI assistant to collaborate quicker with shared content summarization and querying. Continue Reading
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Podcast
27 Jul 2023
How ChatGPT will transform artificial intelligence in ERP
Matt Hobbs, Microsoft practice leader at the consulting firm PwC, explains ways to embed AI in ERP and why generative AI could transform business process automation. Continue Reading
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News
26 Jul 2023
AWS targets generative AI at NYC Summit
The tech giant updated its Bedrock Platform with new foundation models and a new foundation model provider. It also introduced new services for developers and health professionals. Continue Reading
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News
26 Jul 2023
AWS unveils generative AI tools for QuickSight BI platform
The tech giant introduced two natural language processing features aimed at making dashboard developers more efficient and enabling more business users to work with data. Continue Reading
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Tip
26 Jul 2023
Pros and cons of ChatGPT for finance and banking
While LLMs show promise in the financial industry, responsible implementation requires proceeding with caution. Explore potential use cases and considerations to keep in mind. Continue Reading
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News
26 Jul 2023
Smartsheet's new AI tools answer queries, visualize data
The project management vendor unveiled generative AI tools that visualize data insights, give guidance with a virtual assistant, generate formulas and create captions for visuals. Continue Reading
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News
26 Jul 2023
AWS seeks to teach executives about generative AI
The cloud provider is releasing five courses that will help developers understand how to use some of its applications. It's also providing two courses for executives. Continue Reading
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News
25 Jul 2023
Wayfair and the generative AI boom
The online home and furniture retailer is using the technology despite challenges such as unauthorized use of data and maintaining data privacy. It also released a room-planning tool. Continue Reading
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Feature
21 Jul 2023
A guide to account-based engagement
Account-based marketing strategies can unify marketing, sales and customer service objectives to prioritize, personalize and monetize engagements with high-value accounts. Continue Reading
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News
21 Jul 2023
AI hype far exceeds its use within enterprises
Experts say most organizations are holding back on spending while investigating the cost, legal liabilities and data privacy risks associated with generative AI use. Continue Reading
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Feature
21 Jul 2023
How to use generative AI for marketing
Organizations can use generative AI to write marketing content and analyze customer data quicker than a human. However, the tool requires basic prompt engineering skills. Continue Reading