GDPR
GDPR is a “Creative Opportunity” – But Only for B2B Marketers Who Can Position Themselves to Capitalize

Garrett Mann Director, Content Marketing

GDPR is almost upon us. At first glance, it’s hard to envision GDPR as having a wildly positive effect on marketing departments, right? Many pundits are touting doom and gloom […]

sales qualification
4 Keys to Better Sales Qualification – Insights from TechTarget Priority Engine London User Group

Voula Hantziantonakis Sr. Client Consulting Manager, EMEA

In September we hosted our 3rd Priority Engine User Roundtable in London and we heard insight from current clients on how they are driving success from Priority Engine. Interestingly, the […]

Quality data
4 Ways Data is Enhancing Marketing’s Relationship with Sales in EMEA

Brent Boswell Managing Director, EMEA

Insight from marketing leaders at TechTarget’s London ROI Summit Data is an essential component to any MarTech infrastructure, and investment in good quality data is crucial to the pipeline value […]

3 Ways to Build the Case for Native Language Content in Your Global Marketing Plans

Byrony Seifert VP of Marketing and Product Delivery, EMEA

In my previous post, I addressed the importance of budgeting for localized content. In this follow-up post, you will find three important data points that will help you better build […]

localized content
Why Global Marketers Must Budget for Localized Content

Byrony Seifert VP of Marketing and Product Delivery, EMEA

If you are worldwide centralized technology marketer, the matter of localized content for non-English speaking countries is undoubtedly an important area of discussion for you and your teams. The typical […]

data management GDPR
What are the Business Implications of GDPR?

Byrony Seifert VP of Marketing and Product Delivery, EMEA

For those of you that don’t know what GDPR is [and didn’t yet connect with my first blog on the subject] it stands for “General Data Protection Regulation” and is […]

data protection GDPR
What is GDPR and What do B2B Tech Marketers Need to Know about it?

Byrony Seifert VP of Marketing and Product Delivery, EMEA

I’m convinced after being an online marketer for 15 years that I surely must have a law degree by now.   So much of what I do day-to-day is deal with […]

German content marketing
B2B Technology Marketing – Market Spotlight: DACH

Byrony Seifert VP of Marketing and Product Delivery, EMEA

An Interview with Achim Karpf, CEO of NetPress – the Content Marketing Agency In this series we’ll be giving in-depth interviews with regional marketers on the current state of B2B […]

APAC digital marketing
The State of APAC IT Digital Marketing

Jon Panker

I just saw a study from Strategy Analytics that finds Asia Pacific poised to overtake North America this year as the world’s biggest digital ad spending market. Surprised? I was. […]

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