Ben Rubenstein

Sr. Manager, Social Media & Online Community

twitter timeline
Why Twitter’s New Timeline is Good News for Savvy Social Marketers

Ben Rubenstein Sr. Manager, Social Media & Online Community

If you were paying attention to Twitter over the past month, you likely witnessed two classic rants from eccentric millionaires. Since Kanye West’s public therapy session/fund drive has been covered […]

social platform publishing
Why Marketers Need to be Down with OPP (Other People’s Platforms)

Ben Rubenstein Sr. Manager, Social Media & Online Community

Are you down with OPP? Sorry, ‘90s rap fans, I’m not talking about the acronym popularized by Naughty By Nature, but one more appropriate for B2B publishers and marketers:  Other […]

what social media marketers can learn from chicago poiltics
What Social Media Marketers Can Learn From the Chicago Political Machine

Ben Rubenstein Sr. Manager, Social Media & Online Community

“We don’t want nobody nobody sent.” Ask a Chicago native what the above quote means, and you’ll hear about the patronage-driven political machine that ruled the city for years (and […]

social ambassadors
5 Steps To Building Your Internal Army of Social Ambassadors

Ben Rubenstein Sr. Manager, Social Media & Online Community

So, your marketing team is awesome at social media. You understand the pillars of a strong social strategy, you know how to craft and distribute an effective social message, and […]

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Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Garrett Mann
Garrett Mann

Director, Content Marketing