Guided by Content
Don’t Just Be a Content Marketer – Stand Out as a Content Navigator

Chris Rudnick Marketing Manager

Over the years, we have all witnessed the power shift in the buyer/seller relationship. The education that a buying team requires in order to make a well-informed purchase decision is […]

Audience Segmentation in Research-Based Content Marketing
Audience Segmentation in Research-Based Content Marketing

Cherry Taylor Managing Director, Dynamic Markets Limited

Original research can fuel effective content marketing campaigns. B2B audiences, in particular, value original research because it offers that rare but high-impact form of persuasion: objective, independent, third-party, peer-based opinion. […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Senior Director, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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