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Top Ten Reasons to Attend a TechTarget #ROISummit Near You

Peter Ross VP, Corporate Marketing

Tech Marketers Worldwide Unite Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 10 cities worldwide.  Our free TechTarget Worldwide ROI Summit series debuts in […]

10 biggest technology mistakes to avoid - featured
The 10 Biggest B2B Technology Marketing Mistakes to Avoid

Garrett Mann Vice President, Corporate Communications

There is no shortage of advice and best practices out there on how marketing and sales teams can address their challenges, including in the pages of this very blog. Some […]

Guided by Content
Don’t Just Be a Content Marketer – Stand Out as a Content Navigator

Chris Rudnick Marketing Manager

Over the years, we have all witnessed the power shift in the buyer/seller relationship. The education that a buying team requires in order to make a well-informed purchase decision is […]

Audience Segmentation in Research-Based Content Marketing
Audience Segmentation in Research-Based Content Marketing

Cherry Taylor Managing Director, Dynamic Markets Limited

Original research can fuel effective content marketing campaigns. B2B audiences, in particular, value original research because it offers that rare but high-impact form of persuasion: objective, independent, third-party, peer-based opinion. […]

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