How to Social Sell
Social Selling: How to Get Prospects to “Like” You

Paige DeVingo Social Media Manager

While today’s technology has digitally connected so many of us, it’s also made it difficult to get noticed by prospects. It’s become significantly harder for sales reps to get a […]

successful priority engine usage
Using Purchase Intent to Drive Success: Key Tips from Priority Engine Users on Getting Started, Executing and Measuring Results

Abby Gilmore Grant Director, Client Consulting

Sales and marketing professionals in the Boston area recently gathered to share their experiences using Priority Engine. Here are the key takeaways for successful Priority Engine usage throughout its core […]

inbound marketing
When Inbound Isn’t Enough: 3 Questions to Determine Inbound and Outbound Marketing Balance

Courtney Dodge Product Marketing Associate

By now you’ve probably read the headlines and seen the stats from HubSpot and others about the virtues of inbound. There’s no denying that inbound marketing can be effective in […]

successful approaches to using intent data
Successful Approaches to Using Intent Data – Practical Tips from Priority Engine Users

Heather Turner Vice President, Customer Success

Increasing sales adoption of Priority Engine, incorporating its data into other systems, and measuring its success are a few key areas in which Priority Engine users commonly seek advice. We […]

technology buying content
TechTarget – 20 Years Later: Great Content Is Still the Key

Kelley Damore Chief Content Officer

As TechTarget celebrates its 20th anniversary, let me take you back to 1999. The technology industry was booming with dot-coms and brimming with new print publications, such as The Industry […]

inside sales performance
“Insider Insights”: How Behavioral Data Drives Better Inside Sales Performance

Garrett Mann Director, Content Marketing

According to recent research, just 24.3% of salespeople exceeded their quotas in the previous year. And despite their best efforts, we’ve found that salespeople have continued to struggle without ways […]

B2B event marketing ROI
4 Steps to Increasing Event ROI with Intent Data

Garrett Mann Director, Content Marketing

There’s no denying how valuable event marketing can be for any B2B business. Studies have shown that 84% of B2B leaders believe events are critical components of business success. But […]

effective nurturing
3 Tips for More Effective Nurturing, Outreach and Measurement – TechTarget Priority Engine User Insights

Heather Turner Vice President, Customer Success

Sales and marketing professionals from the Boston area recently gathered at TechTarget Headquarters to network and share successes and challenges with other TechTarget Priority Engine users. Users discussed a wide […]

content drives real purchase intent
Award-Winning Content Delivers Better Purchase Intent

Steve Niemiec SVP of Sales

This past week, we welcomed our full editorial team from all around the world to our headquarters at TechTarget for our annual meetings. It was truly amazing to see the […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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