inside sales
Personalized Pitches: Improving Inside Sales Outcomes with Better Data at a Click

Michael Box Content Creator

I’ve written before about the iconic “sell me this pen” scene in The Wolf of Wall Street. While the scene ends with a joke, the real Jordan Belfort once said […]

sales adoption of purchase intent data
Best Practices to Help Sales Be More Productive Using Data

Ben Bradley Director of Strategic Accounts - Client Consulting

This past week we hosted another insightful Priority Engine user group in Boston. In this discussion we had vendors representing a variety of technologies including HR software, Networking & Security […]

showcasing the value of intent
Showcasing the Value of Intent within Your Organization: 2 Tips from TechTarget’s Bay Area Priority Engine User Group

Alessandra DeWitt Client Consulting Manager

This month we hosted our Bay Area Priority Engine™ user group in San Jose with marketers representing 10 companies ranging from new users to super-users. We wanted to give you […]

AI
AI’s B2B Data Problem

Michael Box Content Creator

There is no doubt that Artificial Intelligence (AI) is an incredibly powerful tool for B2C marketers. With very large target audiences and endless supplies of consumer data, Artificial Intelligence is […]

marketing returns
3 Ways to Achieve Greater Marketing “Returns” with Real Purchase Intent

Michael Box Content Creator

What B2B Marketers Can Learn From the Best Returners in Tennis After a couple of careful bounces of the ball and a moment of hushed tension, the tennis serve initiates […]

real intent data
Serving Up an Ace: How Real Intent Gives Sales a Decisive Advantage

Michael Box Content Creator

The US Open is here. While I enjoy the unfolding drama of long rallies, unforced errors, and incredible winners, sometimes I like to see the pure power of the ultimate […]

Priority Engine User Group Austin
5 Key Use Cases for Purchase Intent: Learnings from TechTarget’s Austin Priority Engine User Group

Ben Bradley Director of Strategic Accounts - Client Consulting

This week I was in Austin TX, hosting another roundtable for users of Priority Engine, TechTarget’s SaaS-based purchase intent insight platform. This event was graciously hosted by our friends at […]