late stage buyers
Leveraging Behavioral Insights to Reach Late Stage Buyers with the Right Content at the Right Time

Mike Savel Marketing Content Writer

Sales and marketing teams know that one of the critical times to reach a prospect is when they’re close to making a buying decision. The challenge is not only identifying […]

How Unitrends Uses Priority Engine to Generate Better Leads and More Demand

Sarah Geissler Product Marketing Manager

An interview with successful technology sales innovator, Monica Fairbanks, Sales Development Manager at Unitrends Unitrends introduces backup appliances and cloud data protection that leverage cutting edge technology to automate manual […]

B2B Marketers: Four Proven Tactics to Get Tech Buyers to Engage with Your Content

Jenny Labelle SVP, Marketing and Product Operations

As TechTarget’s SVP of Marketing and Product Operations, I’ve spent the last 13 years helping our customers generate millions of quality content marketing leads. I know all too well what […]

How 128 Technology Increased Lead Generation by 20x with Priority Engine

Sarah Geissler Product Marketing Manager

An interview with successful technology sales and marketing innovator Kenny Dellovo, Lead Development Manager at 128 Technology 128 Technology’s innovative networking solution enables enterprises and service providers to build service-centric […]

How Involta Uses TechTarget’s Priority Engine and Content Syndication to Generate More Demand

Sarah Geissler Product Marketing Manager

An interview with successful technology marketing innovator, Chris Massey, Director of Marketing at Involta Involta helps organizations plan, manage and execute hybrid IT strategies using a broad range of services […]

3rd party cookies
The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?

Kyle Donley Product Marketing Manager

You’ve probably heard the news: Google is killing third-party cookies. This announcement, combined with regulations like GDPR and CCPA, has ushered in a transformational moment for the ad tech space. […]

using priority engine panda
How TechTarget’s Priority Engine and Content Syndication Helped Panda Boost Brand Awareness and Break into New Accounts

Sarah Geissler Product Marketing Manager

An interview with strategic marketing innovator Jennifer Reid, Director of Marketing, NA at Panda Security Panda Security is one of the most foremost companies in advanced cybersecurity solutions and services, […]

using priority engine PortSys
How PortSys Uses TechTarget to Generate More Demand and Boost Sales

Sarah Geissler Product Marketing Manager

An interview with successful technology marketing innovator, Tim Boivin, Director of Marketing at PortSys PortSys is a global innovator in information security and zero trust access control, transforming today’s hybrid […]

AppNeta Priority Engine
AppNeta sees 50% month-over-month growth in Marketing Qualified Leads with Priority Engine

Sarah Geissler Product Marketing Manager

An interview with marketing innovator Amanda Bohne, Chief Marketing Officer at AppNeta AppNeta is a network performance monitoring solution that delivers deep, actionable, end-to-end network performance data from the end-user […]

using priority engine
Year in Review: Top 3 Tips From Successful Priority Engine Users in 2019

Abby Gilmore Grant Director, Client Consulting

2019 was a busy year for Priority Engine user group roundtables, with hundreds of users coming together from across the globe to ask questions and share success stories with their […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

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