February 9, 2017
Bill Crowley Executive Vice President, Data
Our most successful B2B tech marketer clients build their relationships with sales with regular, value-focused communication. These marketing teams clearly answer the question of: “How can we demonstrate impact to […]
February 8, 2017
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
I am by no means an avid fisherman but what I do know is that how far you cast is not as important as where you throw the lure. The better […]
January 31, 2017
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Digital marketing is difficult. And with ever-more sophisticated MarTech stacks, multitudes of new data sources and challenging management expectations, it’s getting more complex every year. The good news is there’s […]
January 17, 2017
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
Those of you who have read my previous 3 posts learned how companies like Microsoft and Qlik have recently closed large scale deals in both the US and UK. More importantly, in […]
January 10, 2017
Abby Gilmore Grant Senior Director of Customer Success, Growth Accounts
With the shift to Account Based Marketing (ABM) being the priority for many B2B marketers, do buyer personas still matter? The short answer: yes, and this post will explain why. […]
January 5, 2017
Kristen Nepomuceno Client Consulting Manager
According to Marketing Sherpa, 79% of marketing leads never convert to sales. Most of the time, this can directly be attributed to either non-existent or non-effective nurturing. There are a […]
December 27, 2016
Melissa Murtagh VP of Client Consulting
A few months back I had a senior marketer at one of the largest tech vendors tell me he considers leads generated from companies like TechTarget as early stage, awareness […]
December 22, 2016
Garrett Mann Vice President, Corporate Communications
When it comes to B2B enterprise technology, there are a finite number of buyers in each market segment. And it has been well-documented by a number of sources that even […]
December 12, 2016
Garrett Mann Vice President, Corporate Communications
At a time when there is more customer data available than ever, the overarching trend in paid demand generation is toward standardization. With few exceptions, the B2B tech industry has […]
