Digital experience management
Digital experience platforms bring together content, data, marketing and AI to bring products and services to life in online environments, regardless of the device a customer uses. Read up on how forward-thinking brands use customer experience platforms to get the edge on competitors.
New & Notable
Digital experience management News
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July 13, 2021
13
Jul'21
Acquia releases employee experience features for DX platform
Developers are the focus of Acquia's update to Open DXP. They get an all-cloud app dev environment, AI search and a toolbox to build employee-facing apps and services.
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May 10, 2021
10
May'21
WalkMe digital adoption platform eases application overload
As companies invest in more enterprise applications, digital adoption platforms like WalkMe can both help employees manage the overload and companies drive usage.
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September 10, 2020
10
Sep'20
Episerver to buy Optimizely, adds to CMS, e-commerce suite
As Episerver evolves into a digital experience platform under new leadership, the company adds native A/B testing functionality by acquiring Optimizely.
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July 14, 2020
14
Jul'20
Acquia launches digital experience platform
Acquia's digital experience cloud aims to create a more marketer-friendly environment in its historically developer-centric platform based on Drupal.
Digital experience management Get Started
Bring yourself up to speed with our introductory content
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Explore this introduction to digital experience platforms
Web experience management platforms and content management systems are morphing into digital experience platforms. This introduction to digital experience lays out the basics. Continue Reading
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Digital transformation technologies power CX makeovers
Businesses use many tools to effect digital transformation. Learn how organizations use these tools to improve CX and digital experience, while getting a leg up on the competition. Continue Reading
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brand equity
Brand equity is the perceived value a company gains by having a known name, logo or other identifier. Continue Reading
Evaluate Digital experience management Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Many paths on quest to build an employee experience platform
Roots in case management and help desks give vendors like ServiceNow a leg up. HCM vendors have workflows and bots that provide similar functions. Each side needs the other. Continue Reading
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How to differentiate between CX and DX platforms
CX and DX platforms have similarities in how they manage content to produce interactive experiences, but they aren't the same. The difference is their underlying business purpose. Continue Reading
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Digital experience trends to watch in 2020
With the availability of AI, personalization engines and customer data platforms, businesses and consumers can expect improved digital experiences in 2020. Continue Reading
Manage Digital experience management
Learn to apply best practices and optimize your operations.
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Don’t forget to digitize employee experiences during COVID-19
Focusing on digital employee experiences can prove to be even more beneficial for businesses than concentrating on customer experience. Continue Reading
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3 ways snackable content creates relevant digital experiences
Businesses can deliver snackable content through contextual commerce, content as a service and digital twinning to create innovative digital experiences. Continue Reading
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5 steps for digital workplace transformation
Organizations each have their own challenges in a digital workplace transformation. Here are five tips for a smooth transition toward that digital experience. Continue Reading