Digital experience management

Digital experience platforms bring together content, data, marketing and AI to bring products and services to life in online environments, regardless of the device a customer uses. Read up on how forward-thinking brands use customer experience platforms to get the edge on competitors.

July 13, 2021 13 Jul'21
Acquia releases employee experience features for DX platform

Developers are the focus of Acquia's update to Open DXP. They get an all-cloud app dev environment, AI search and a toolbox to build employee-facing apps and services.
May 10, 2021 10 May'21
WalkMe digital adoption platform eases application overload

As companies invest in more enterprise applications, digital adoption platforms like WalkMe can both help employees manage the overload and companies drive usage.
September 10, 2020 10 Sep'20
Episerver to buy Optimizely, adds to CMS, e-commerce suite

As Episerver evolves into a digital experience platform under new leadership, the company adds native A/B testing functionality by acquiring Optimizely.
July 14, 2020 14 Jul'20
Acquia launches digital experience platform

Acquia's digital experience cloud aims to create a more marketer-friendly environment in its historically developer-centric platform based on Drupal.

Bring yourself up to speed with our introductory content

Explore this introduction to digital experience platforms

Web experience management platforms and content management systems are morphing into digital experience platforms. This introduction to digital experience lays out the basics. Continue Reading
Digital transformation technologies power CX makeovers

Businesses use many tools to effect digital transformation. Learn how organizations use these tools to improve CX and digital experience, while getting a leg up on the competition. Continue Reading
brand equity

Brand equity is the perceived value a company gains by having a known name, logo or other identifier. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Many paths on quest to build an employee experience platform

Roots in case management and help desks give vendors like ServiceNow a leg up. HCM vendors have workflows and bots that provide similar functions. Each side needs the other. Continue Reading
How to differentiate between CX and DX platforms

CX and DX platforms have similarities in how they manage content to produce interactive experiences, but they aren't the same. The difference is their underlying business purpose. Continue Reading
Digital experience trends to watch in 2020

With the availability of AI, personalization engines and customer data platforms, businesses and consumers can expect improved digital experiences in 2020. Continue Reading

Learn to apply best practices and optimize your operations.

Don’t forget to digitize employee experiences during COVID-19

Focusing on digital employee experiences can prove to be even more beneficial for businesses than concentrating on customer experience. Continue Reading
3 ways snackable content creates relevant digital experiences

Businesses can deliver snackable content through contextual commerce, content as a service and digital twinning to create innovative digital experiences. Continue Reading
5 steps for digital workplace transformation

Organizations each have their own challenges in a digital workplace transformation. Here are five tips for a smooth transition toward that digital experience. Continue Reading