Browse Definitions :
Definition

direct digital marketing (DDM)

What is direct digital marketing?

Direct digital marketing (DDM) is the electronic delivery of relevant communications to specific recipients. DDM uses email, Web sites and mobile services in the same way that direct marketing in the physical world uses the postal service.

Here's how Brian Deagan, co-founder of Knotice, describes DDM:

Direct Digital Marketing is comprised of three basic message delivery channels: email, the Web, and the mobile phone. Addressability is the common link that ties these channels together. Like direct marketing uses the postal address, every online consumer has an email address (obviously, the email channel), a browser cookie (the Web channel), and/or a mobile phone number (obviously, the mobile channel).

Learn More About IT:
> Brian Deagan explains direct digital marketing in greater detail.

This was last updated in March 2011
Networking
  • firewall as a service (FWaaS)

    Firewall as a service (FWaaS), also known as a cloud firewall, is a service that provides cloud-based network traffic analysis ...

  • private 5G

    Private 5G is a wireless network technology that delivers 5G cellular connectivity for private network use cases.

  • NFVi (network functions virtualization infrastructure)

    NFVi (network functions virtualization infrastructure) encompasses all of the networking hardware and software needed to support ...

Security
  • cybersecurity

    Cybersecurity is the practice of protecting internet-connected systems such as hardware, software and data from cyberthreats.

  • Advanced Encryption Standard (AES)

    The Advanced Encryption Standard (AES) is a symmetric block cipher chosen by the U.S. government to protect classified ...

  • operational risk

    Operational risk is the risk of losses caused by flawed or failed processes, policies, systems or events that disrupt business ...

CIO
  • Risk Management Framework (RMF)

    The Risk Management Framework (RMF) is a template and guideline used by companies to identify, eliminate and minimize risks.

  • robotic process automation (RPA)

    Robotic process automation (RPA) is a technology that mimics the way humans interact with software to perform high-volume, ...

  • spatial computing

    Spatial computing broadly characterizes the processes and tools used to capture, process and interact with three-dimensional (3D)...

HRSoftware
  • OKRs (Objectives and Key Results)

    OKRs (Objectives and Key Results) encourage companies to set, communicate and monitor organizational goals and results in an ...

  • cognitive diversity

    Cognitive diversity is the inclusion of people who have different styles of problem-solving and can offer unique perspectives ...

  • reference checking software

    Reference checking software is programming that automates the process of contacting and questioning the references of job ...

Customer Experience
  • martech (marketing technology)

    Martech (marketing technology) refers to the integration of software tools, platforms, and applications designed to streamline ...

  • transactional marketing

    Transactional marketing is a business strategy that focuses on single, point-of-sale transactions.

  • customer profiling

    Customer profiling is the detailed and systematic process of constructing a clear portrait of a company's ideal customer by ...

Close