Browse Definitions :
Definition

direct digital marketing (DDM)

What is direct digital marketing?

Direct digital marketing (DDM) is the electronic delivery of relevant communications to specific recipients. DDM uses email, Web sites and mobile services in the same way that direct marketing in the physical world uses the postal service.

Here's how Brian Deagan, co-founder of Knotice, describes DDM:

Direct Digital Marketing is comprised of three basic message delivery channels: email, the Web, and the mobile phone. Addressability is the common link that ties these channels together. Like direct marketing uses the postal address, every online consumer has an email address (obviously, the email channel), a browser cookie (the Web channel), and/or a mobile phone number (obviously, the mobile channel).

Learn More About IT:
> Brian Deagan explains direct digital marketing in greater detail.

This was last updated in March 2011
Networking
Security
  • cloud security

    Cloud security, also known as 'cloud computing security,' is a set of policies, practices and controls deployed to protect ...

  • privacy impact assessment (PIA)

    A privacy impact assessment (PIA) is a method for identifying and assessing privacy risks throughout the development lifecycle of...

  • proof of concept (PoC) exploit

    A proof of concept (PoC) exploit is a nonharmful attack against a computer or network. PoC exploits are not meant to cause harm, ...

CIO
HRSoftware
  • diversity, equity and inclusion (DEI)

    Diversity, equity and inclusion is a term used to describe policies and programs that promote the representation and ...

  • ADP Mobile Solutions

    ADP Mobile Solutions is a self-service mobile app that enables employees to access work records such as pay, schedules, timecards...

  • director of employee engagement

    Director of employee engagement is one of the job titles for a human resources (HR) manager who is responsible for an ...

Customer Experience
  • customer retention

    Customer retention is a metric that measures customer loyalty, or an organization's ability to retain customers over time.

  • virtual agent

    A virtual agent -- sometimes called an intelligent virtual agent (IVA) -- is a software program or cloud service that uses ...

  • chatbot

    A chatbot is a software or computer program that simulates human conversation or "chatter" through text or voice interactions.

Close