Browse Definitions :
Definition

direct digital marketing (DDM)

What is direct digital marketing?

Direct digital marketing (DDM) is the electronic delivery of relevant communications to specific recipients. DDM uses email, Web sites and mobile services in the same way that direct marketing in the physical world uses the postal service.

Here's how Brian Deagan, co-founder of Knotice, describes DDM:

Direct Digital Marketing is comprised of three basic message delivery channels: email, the Web, and the mobile phone. Addressability is the common link that ties these channels together. Like direct marketing uses the postal address, every online consumer has an email address (obviously, the email channel), a browser cookie (the Web channel), and/or a mobile phone number (obviously, the mobile channel).

Learn More About IT:
> Brian Deagan explains direct digital marketing in greater detail.

This was last updated in March 2011
Networking
  • unshielded twisted pair (UTP)

    Unshielded twisted pair (UTP) is a ubiquitous type of copper cabling used in telephone wiring and local area networks (LANs).

  • Multiprotocol Label Switching (MPLS)

    Multiprotocol Label Switching (MPLS) is a switching mechanism used in wide area networks (WANs).

  • computer network

    A computer network is a group of interconnected nodes or computing devices that exchange data and resources with each other.

Security
  • three-factor authentication (3FA)

    Three-factor authentication (3FA) is the use of identity-confirming credentials from three separate categories of authentication ...

  • cyber espionage

    Cyber espionage (cyberespionage) is a type of cyber attack that malicious hackers carry out against a business or government ...

  • role-based access control (RBAC)

    Role-based access control (RBAC) is a method of restricting network access based on the roles of individual users within an ...

CIO
  • knowledge-based systems (KBSes)

    Knowledge-based systems (KBSes) are computer programs that use a centralized repository of data known as a knowledge base to ...

  • Sarbanes-Oxley Act

    The Sarbanes-Oxley Act of 2002 is a federal law that established sweeping auditing and financial regulations for public companies.

  • project charter

    A project charter is a formal short document that states a project exists and provides project managers with written authority to...

HRSoftware
  • employee engagement

    Employee engagement is the emotional and professional connection an employee feels toward their organization, colleagues and work.

  • talent pool

    A talent pool is a database of job candidates who have the potential to meet an organization's immediate and long-term needs.

  • diversity, equity and inclusion (DEI)

    Diversity, equity and inclusion is a term used to describe policies and programs that promote the representation and ...

Customer Experience
  • sales development representative (SDR)

    A sales development representative (SDR) is an individual who focuses on prospecting, moving and qualifying leads through the ...

  • service level indicator

    A service level indicator (SLI) is a metric that indicates what measure of performance a customer is receiving at a given time.

  • customer data platform (CDP)

    A customer data platform (CDP) is a type of software application that provides a unified platform of customer information that ...

Close