Tech Marketer Talks: Data-Driven Marketing across the Globe – Rackspace ANZ

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Daniel Sutic is the Program Marketing Manager at Rackspace ANZ (Australia and New Zealand) and responsible for driving revenue, increasing retention and product adoption through effective lead generation programs for […]

Tech Marketer Talks: Drive Business Growth by Optimizing the Customer Journey – Symantec

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is Symantec’s Vice President of Worldwide Field Marketing responsible for driving new business growth and customer retention through the partner eco-system and sales channels across all customer segments and verticals.    […]

Teach Your Organization to “Just Say No” to Clipart

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Years of customer relationship building, brand management and creative strategy are just no match for the use of goofy cartoons, people icons that oddly have no faces and nonspecific renditions […]

5 Takeaways from TechTarget’s Austin #ROISummit

#ROISummit

Last Thursday, May 7th, we hosted our 35th TechTarget ROI Summit in Austin, TX. Over 80 of the area’s top tech marketers convened for a morning event chock-full of invaluable […]

For the love of the… Millennial?! Part 2

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Did you know by 2030 Millennials will outnumber Boomers by 20 million? They already represent just under half of the folks researching our products (AdAge). I’ve been doing a fair […]

How to Increase Email Marketing Response by 108%

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Priority Engine is a product we announced in January that essentially opens our massive database of IT buyers (along with their solution interests and vendor activity) to your database. Why […]

Trend Watch: Social Conversion

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Social media is no longer a tactic or channel that B2B marketers can choose to ignore or use optionally. It is a powerful tool to communicate with your customers, distribute […]

For the love of the… Millennial?! Part 1

milennial

In 2015 Millennials will become the largest living generation. As a B2B marketer, why should you care? Because millennials now make up almost half of the audience researching B2B purchases, […]

3 Reasons Why Marketers Must Market Their Content to Their Sales Teams

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I know what you’re thinking: “Did he just tell me to market content to your own sales teams? Why would I do that? They work for the same company that I do. In […]

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