6 Macro Disruptors That Will Change Information Technology
Change is a good thing in the long run, but change can really suck while you’re experiencing it. Right now, six (6) macro phenomena are changing the practice of Information […]
Why Going Dark in Technology Marketing is Never in Fashion
In a past life, I worked in ad sales for a fashion magazine in New York City. With 12 issues, we sold all year round – however the spike that […]
11 Reasons You Can’t Miss the 2015 TechTarget Worldwide ROI Summit Boston
TechTarget has hosted the Worldwide ROI Summit in a variety of cities around the globe in 2015, and we’re once again closing out the year with a final stop in […]
Tech Marketer Talks: Bridging the Gap Between Sales and Marketing with Priority Engine – SolidFire
Tracy Earles, Senior Manager of Demand Generation, runs a global demand generation team for SolidFire. His team manages all aspects of demand generation across all marketing channels with the goal […]
Is a Lost Kitty Poster a Study in Good Marketing?
A clear reminder of the basics, found on a telephone pole At times, the best of us get bogged down. Messaging complexity overwhelms us. We try to incorporate too much […]
3 Simple, Non-Creepy Marketing Personalization Tips
A recent report by ITSMA has found that the responsibility of B2B marketers is shifting. The number one responsibility of marketers by 2016 will be to understand the buyer. As […]
The Missing Piece in Content Marketing
EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]
Flape, Floud, Nomophobia and Other New Technology Terms Marketers Should Know
One of the many challenges that technology marketers continue to face is the dizzying amount of new technology terms, acronyms and phrases that seem to enter our vocabulary every day. […]
Using Video to Market to Millennials (From a Millennial’s Perspective)
Good or bad, we’ve all heard the word millennial being discussed in the past year; but whether you wanted it to happen or not, millennials are rising fast in the […]
Tech Marketer Talks: Driving More Revenue with Full-Funnel Marketing – Cisco
Jenny Hooks is the Revenue Marketing Manager, Americas Inbound at Cisco. She’s been at Cisco for eight years in a variety of roles spanning marketing execution, marketing automation and strategic […]
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