Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.
February 24, 2021
Fiona O'Connor Senior Content Marketing Manager
B2B buyers have come to expect personalization at every touchpoint – 76% of buyers say they expect more personalized attention from marketers and salespeople based on their specific needs. Personalization […]
February 4, 2021
Fiona O'Connor Senior Content Marketing Manager
Content continues to be a top area of investment for B2B marketers. Furthermore, in light of the pandemic, 43% of marketers shared that content was the #1 area they planned […]
November 13, 2020
Chris Brookes Product Marketing Manager, APAC
The average business professional receives approximately 130 emails a day. That works out to roughly 16 emails an hour in a standard 8 hour work day. This is exactly what […]
July 31, 2020
Rebecca Kitchens Executive Publisher, SVP of Market Development
More than in other B2B categories, Martech and Salestech present an overwhelming number of product choices and trending buzzwords (we’re all familiar with Scott Brinker’s landscape chart!). A big one […]
March 24, 2020
Mike Savel Marketing Content Writer
Sales and marketing teams know that one of the critical times to reach a prospect is when they’re close to making a buying decision. The challenge is not only identifying […]
March 12, 2020
Jenny Labelle SVP, Marketing and Product Operations
As TechTarget’s SVP of Marketing and Product Operations, I’ve spent the last 13 years helping our customers generate millions of quality content marketing leads. I know all too well what […]
February 14, 2020
Sarah Geissler Sr. Product Marketing Manager
An interview with successful technology marketing innovator, Chris Massey, Director of Marketing at Involta Involta helps organizations plan, manage and execute hybrid IT strategies using a broad range of services […]
February 7, 2020
Sarah Geissler Sr. Product Marketing Manager
An interview with strategic marketing innovator Jennifer Reid, Director of Marketing, NA at Panda Security Panda Security is one of the most foremost companies in advanced cybersecurity solutions and services, […]
December 20, 2019
Rick Nendza VP, Content Product Marketing
A customer recently asked my team to provide insights on the innovations we’re seeing in the areas of content marketing, demand generation and nurture in tech marketing. This was certainly […]
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