personalized content
4 Steps to Creating More Personalized Content for Technology Buyers

Fiona O'Connor Senior Content Marketing Manager

B2B buyers have come to expect personalization at every touchpoint – 76% of buyers say they expect more personalized attention from marketers and salespeople based on their specific needs. Personalization […]

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Creating Content to Engage Real Technology Buyers: 5 Common Challenges to Overcome

Fiona O'Connor Senior Content Marketing Manager

Content continues to be a top area of investment for B2B marketers. Furthermore, in light of the pandemic, 43% of marketers shared that content was the #1 area they planned […]

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Three Tips for Tech Marketers to Increase Email Performance with IT Buyers

Chris Brookes Product Marketing Manager, APAC

The average business professional receives approximately 130 emails a day. That works out to roughly 16 emails an hour in a standard 8 hour work day. This is exactly what […]

real purchase intent data
What is Real Purchase Intent Data and Where Does it Come From?

Rebecca Kitchens Executive Publisher, SVP of Market Development

More than in other B2B categories, Martech and Salestech present an overwhelming number of product choices and trending buzzwords (we’re all familiar with Scott Brinker’s  landscape chart!). A big one […]

late stage buyers
Leveraging Behavioral Insights to Reach Late Stage Buyers with the Right Content at the Right Time

Mike Savel Marketing Content Writer

Sales and marketing teams know that one of the critical times to reach a prospect is when they’re close to making a buying decision. The challenge is not only identifying […]

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B2B Marketers: Four Proven Tactics to Get Tech Buyers to Engage with Your Content

Jenny Labelle SVP, Marketing and Product Operations

As TechTarget’s SVP of Marketing and Product Operations, I’ve spent the last 13 years helping our customers generate millions of quality content marketing leads. I know all too well what […]

Involta-resources
How Involta Uses TechTarget’s Priority Engine and Content Syndication to Generate More Demand

Sarah Geissler Sr. Product Marketing Manager

An interview with successful technology marketing innovator, Chris Massey, Director of Marketing at Involta Involta helps organizations plan, manage and execute hybrid IT strategies using a broad range of services […]

Panda-resources
How TechTarget’s Priority Engine and Content Syndication Helped Panda Boost Brand Awareness and Break into New Accounts

Sarah Geissler Sr. Product Marketing Manager

An interview with strategic marketing innovator Jennifer Reid, Director of Marketing, NA at Panda Security Panda Security is one of the most foremost companies in advanced cybersecurity solutions and services, […]

content marketing trends
Four Content Marketing Trends to Plan for in 2020

Rick Nendza VP, Content Product Marketing

A customer recently asked my team to provide insights on the innovations we’re seeing in the areas of content marketing, demand generation and nurture in tech marketing. This was certainly […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Senior Director, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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