real purchase intent data
What is Real Purchase Intent Data and Where Does it Come From?

Rebecca Kitchens Executive Publisher, SVP of Market Development

More than in other B2B categories, Martech and Salestech present an overwhelming number of product choices and trending buzzwords (we’re all familiar with Scott Brinker’s  landscape chart!). A big one […]

late stage buyers
Leveraging Behavioral Insights to Reach Late Stage Buyers with the Right Content at the Right Time

Mike Savel Marketing Content Writer

Sales and marketing teams know that one of the critical times to reach a prospect is when they’re close to making a buying decision. The challenge is not only identifying […]

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B2B Marketers: Four Proven Tactics to Get Tech Buyers to Engage with Your Content

Jenny Labelle SVP, Marketing and Product Operations

As TechTarget’s SVP of Marketing and Product Operations, I’ve spent the last 13 years helping our customers generate millions of quality content marketing leads. I know all too well what […]

Involta-resources
How Involta Uses TechTarget’s Priority Engine and Content Syndication to Generate More Demand

Sarah Geissler Director, Product Marketing

An interview with successful technology marketing innovator, Chris Massey, Director of Marketing at Involta Involta helps organizations plan, manage and execute hybrid IT strategies using a broad range of services […]

Panda-resources
How TechTarget’s Priority Engine and Content Syndication Helped Panda Boost Brand Awareness and Break into New Accounts

Sarah Geissler Director, Product Marketing

An interview with strategic marketing innovator Jennifer Reid, Director of Marketing, NA at Panda Security Panda Security is one of the most foremost companies in advanced cybersecurity solutions and services, […]

content marketing trends
Four Content Marketing Trends to Plan for in 2020

Rick Nendza VP, Content Product Marketing

A customer recently asked my team to provide insights on the innovations we’re seeing in the areas of content marketing, demand generation and nurture in tech marketing. This was certainly […]

inbound marketing
When Inbound Isn’t Enough: 3 Questions to Determine Inbound and Outbound Marketing Balance

Courtney Dodge Product Marketing Associate

By now you’ve probably read the headlines and seen the stats from HubSpot and others about the virtues of inbound. There’s no denying that inbound marketing can be effective in […]

technology buying content
TechTarget – 20 Years Later: Great Content Is Still the Key

Kelley Damore Chief Content Officer

As TechTarget celebrates its 20th anniversary, let me take you back to 1999. The technology industry was booming with dot-coms and brimming with new print publications, such as The Industry […]

content drives real purchase intent
Award-Winning Content Delivers Better Purchase Intent

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

This past week, we welcomed our full editorial team from all around the world to our headquarters at TechTarget for our annual meetings. It was truly amazing to see the […]

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